Datasets and analysis script for paper published in the International Journal of Advertising
Anglada-Tort, M., Schofield, K., Trahan, T., & Müllensiefen, D. (2022). I’ve heard that brand before: Music as a recognition cue to influence consumer choice. Manuscript accepted in the International Journal of Advertising. Doi: https://doi.org/10.1080/02650487.2022.2060568