diff --git a/Makefile b/Makefile
index 88deb25d7c..028c7d6b0e 100644
--- a/Makefile
+++ b/Makefile
@@ -395,12 +395,16 @@ coverage: # Code coverage.
 manifests: 
 	cd crd && make manifests && make generate
 
+HELM_IMAGE_TAG ?= v0.0.1-pre.1
+
 # basic/node-level mode
 helm-install: manifests
 	helm upgrade --install retina ./deploy/manifests/controller/helm/retina/ \
 		--namespace kube-system \
 		--set image.repository=$(IMAGE_REGISTRY)/$(RETINA_IMAGE) \
 		--set image.initRepository=$(IMAGE_REGISTRY)/$(RETINA_INIT_IMAGE) \
+		--set image.tag=$(HELM_IMAGE_TAG) \
+		--set operator.tag=$(HELM_IMAGE_TAG) \
 		--set image.pullPolicy=Always \
 		--set logLevel=info \
 		--set os.windows=true \
@@ -413,6 +417,8 @@ helm-install-advanced-remote-context: manifests
 		--namespace kube-system \
 		--set image.repository=$(IMAGE_REGISTRY)/$(RETINA_IMAGE) \
 		--set image.initRepository=$(IMAGE_REGISTRY)/$(RETINA_INIT_IMAGE) \
+		--set image.tag=$(HELM_IMAGE_TAG) \
+		--set operator.tag=$(HELM_IMAGE_TAG) \
 		--set image.pullPolicy=Always \
 		--set logLevel=info \
 		--set os.windows=true \
@@ -430,6 +436,8 @@ helm-install-advanced-local-context: manifests
 		--namespace kube-system \
 		--set image.repository=$(IMAGE_REGISTRY)/$(RETINA_IMAGE) \
 		--set image.initRepository=$(IMAGE_REGISTRY)/$(RETINA_INIT_IMAGE) \
+		--set image.tag=$(HELM_IMAGE_TAG) \
+		--set operator.tag=$(HELM_IMAGE_TAG) \
 		--set image.pullPolicy=Always \
 		--set logLevel=info \
 		--set os.windows=true \
diff --git a/deploy/manifests/controller/helm/retina/values.yaml b/deploy/manifests/controller/helm/retina/values.yaml
index 9a850db19a..35c4213356 100644
--- a/deploy/manifests/controller/helm/retina/values.yaml
+++ b/deploy/manifests/controller/helm/retina/values.yaml
@@ -10,7 +10,7 @@ os:
 operator:
   enabled: false
   repository: ghcr.io/microsoft/retina/retina-operator
-  tag: "v0.0.1-pre"
+  tag: "v0.0.1-pre.1"
   installCRDs: true
   enableRetinaEndpoint: false
   capture:
@@ -22,7 +22,7 @@ image:
   initRepository: ghcr.io/microsoft/retina/retina-init
   pullPolicy: Always
   # Overrides the image tag whose default is the chart appVersion.
-  tag: "v0.0.1-pre"
+  tag: "v0.0.1-pre.1"
 
 enablePodLevel: false
 remoteContext: false