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# e-commerce | ||
eCommerce course | ||
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# Course outline | ||
https://mksaad.wordpress.com/2018/09/18/business-administration-and-e-commerce/ | ||
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Instructor: Motaz Saad | ||
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Course Name: Business Administration and e-Commerce | ||
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Course ID: SICT 4419 | ||
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Term: Fall 2017 | ||
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Prerequisites: To take this course, students must have basic knowledge of databases and web programming | ||
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# Course Description | ||
This course introduces the students with the essentials of e-commerce, how EC is conducted and managed. It focuses on the technology and management issues surrounding e-commerce. The topics include an introduction to e-commerce and e-marketplaces, Internet consumer retailing, e-commerce models and applications, e-government, online advertising, building e-commerce applications, e-commerce security, e-payment systems. | ||
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# Course Objectives | ||
After completion of this course you should be able to build e-commerce systems, and learn the techniques for designing, implementing, and maintaining these systems using open-source software. | ||
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# Textbook | ||
Electronic Commerce: A Managerial and Social Networks Perspective, 8th Edition. 2015. Authors: Turban, E., King, D., Lee, J.K., Liang, T.-P., Turban, D. ISBN 9783319100913. | ||
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# Course Content | ||
Week 1 EC: Overview, Mechanisms, Infrastructure, and Tools | ||
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Week 2,3 Retailing in EC | ||
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Week 4,5 B2B in EC | ||
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Week 6,7 Innovative EC Systems | ||
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Week 7,8 Mobile Commerce | ||
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Week 9,10 Social Commerce | ||
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Week 11,12 Social media marketing SMM | ||
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Week 13 Marketing and Advertising in EC | ||
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Week 14 Launching EC successful |