From 8cd7d636ffeb4aa69a34bf0257524ed55f98d163 Mon Sep 17 00:00:00 2001
From: Alex Gibson <alexgibson@users.noreply.github.com>
Date: Thu, 21 Dec 2023 14:30:37 +0000
Subject: [PATCH] Data consent updates and privacy improvements (Fixes #14213)

---
 bedrock/base/templates/base-protocol.html     |  26 +-
 .../templates/includes/affiliate-banner.html  |  25 --
 .../includes/banners/consent-banner.html      |  25 ++
 .../templates/includes/google-analytics.html  |   4 +-
 .../includes/protocol/footer/footer.html      |   5 +-
 bedrock/mozorg/nonlocale_urls.py              |   1 +
 bedrock/mozorg/templates/mozorg/gpc.json      |   4 +
 bedrock/mozorg/templates/mozorg/robots.txt    |   1 +
 bedrock/mozorg/templatetags/misc.py           |  10 +
 bedrock/mozorg/tests/test_helper_misc.py      |  44 +++
 bedrock/mozorg/views.py                       |   7 +
 .../templates/privacy/cookie-settings.html    | 196 ++++++++++++
 .../templates/privacy/includes/macros.html    |  19 ++
 bedrock/privacy/urls.py                       |   1 +
 .../products/templates/products/vpn/base.html |   6 +-
 .../products/vpn/landing-refresh.html         |   3 -
 .../templates/products/vpn/landing.html       |   4 -
 .../products/vpn/pricing-refresh.html         |   4 -
 .../templates/products/vpn/pricing.html       |   4 -
 bedrock/settings/base.py                      |  40 ++-
 docs/attribution/0007-consent-management.rst  |  62 ++++
 l10n/en/affiliate.ftl                         |  16 -
 l10n/en/banners/consent-banner.ftl            |   2 +-
 media/css/privacy/cookie-settings-form.scss   | 149 +++++++++
 media/css/products/shared/affiliate.scss      |  60 ----
 media/css/protocol/common-old-ie.scss         |   3 +
 media/css/protocol/protocol-firefox.scss      |   3 +
 media/css/protocol/protocol-mozilla.scss      |   4 +-
 .../img/privacy/cookie-settings/arrows-bg.png | Bin 0 -> 49351 bytes
 .../banners/firefox-app-store-banner-init.js  |  26 --
 .../banners/firefox-app-store-banner.es6.js   |  19 ++
 media/js/base/banners/mozilla-banner.es6.js   | 140 +++++++++
 media/js/base/banners/mozilla-banner.js       | 119 --------
 media/js/base/consent/allow-list.es6.js       |   9 +
 media/js/base/consent/init.es6.js             | 170 +++++++++++
 .../privacy-helpers.js}                       |   7 +
 media/js/base/consent/utils.es6.js            | 209 +++++++++++++
 media/js/base/experiment-utils.es6.js         |  18 +-
 media/js/base/fxa-bundle-init.es6.js          |  17 +-
 media/js/base/fxa-bundle.es6.js               |  71 +++++
 media/js/base/fxa-form-consent.es6.js         |  51 ++++
 media/js/base/fxa-form-init.es6.js            |   4 +-
 media/js/base/fxa-product-button-init.es6.js  |  30 +-
 media/js/base/fxa-product-button.es6.js       |   2 +-
 media/js/base/gtm-snippet.js                  |  24 --
 .../gtm-snippet-init.es6.js}                  |   6 +-
 media/js/base/gtm/gtm-snippet.es6.js          |  87 ++++++
 .../js/base/gtm/ie/gtm-snippet-ie-init.es6.js |  66 ++++
 media/js/base/sentry.es6.js                   |  48 +--
 media/js/base/site-ie.js                      |  16 +
 media/js/base/stub-attribution-init-ie.js     |  22 --
 media/js/base/stub-attribution/consent.es6.js |  74 +++++
 media/js/base/stub-attribution/init.es6.js    |   9 +
 .../stub-attribution.js                       |   4 -
 .../firefox/new/common/thanks-direct.es6.js   |   6 +-
 media/js/glean/init.es6.js                    |  65 +---
 media/js/glean/utils.es6.js                   |  97 +++++-
 media/js/ie/gtm-snippet.js                    |  89 ------
 media/js/mozorg/account.es6.js                |  21 --
 ...r-banner-init.js => monitor-banner.es6.js} |  12 +-
 .../privacy/cookie-settings-form-init.es6.js  |   9 +
 media/js/privacy/cookie-settings-form.es6.js  | 121 ++++++++
 .../shared/affiliate-attribution.es6.js       |  58 ----
 .../products/shared/affiliate-consent.es6.js  |  74 +++++
 .../js/products/shared/affiliate-init.es6.js  | 148 +--------
 media/js/products/shared/stripe.es6.js        |  21 ++
 media/static-bundles.json                     |  75 +++--
 package-lock.json                             |   9 +
 package.json                                  |   1 +
 tests/unit/spec/base/consent/consent-utils.js | 286 ++++++++++++++++++
 tests/unit/spec/base/experiment-utils.js      |  29 ++
 tests/unit/spec/base/fxa-bundle.js            | 112 +++++++
 tests/unit/spec/base/fxa-form-consent.js      | 113 +++++++
 tests/unit/spec/base/fxa-product-button.js    |   6 +-
 tests/unit/spec/base/gtm/gtm-snippet.js       | 123 ++++++++
 tests/unit/spec/base/mozilla-banner.js        |  99 ++++--
 .../stub-attribution-consent.js               | 144 +++++++++
 .../stub-attribution.js                       |  10 -
 tests/unit/spec/glean/utils.js                | 103 ++++++-
 tests/unit/spec/privacy/cookie-settings.js    | 193 ++++++++++++
 .../products/shared/affiliate-attribution.js  | 189 +-----------
 .../spec/products/shared/affiliate-consent.js | 136 +++++++++
 webpack.test.config.js                        |   4 +-
 83 files changed, 3310 insertions(+), 1019 deletions(-)
 delete mode 100644 bedrock/base/templates/includes/affiliate-banner.html
 create mode 100644 bedrock/base/templates/includes/banners/consent-banner.html
 create mode 100644 bedrock/mozorg/templates/mozorg/gpc.json
 create mode 100644 bedrock/privacy/templates/privacy/cookie-settings.html
 create mode 100644 bedrock/privacy/templates/privacy/includes/macros.html
 create mode 100644 docs/attribution/0007-consent-management.rst
 delete mode 100644 l10n/en/affiliate.ftl
 create mode 100644 media/css/privacy/cookie-settings-form.scss
 delete mode 100644 media/css/products/shared/affiliate.scss
 create mode 100644 media/img/privacy/cookie-settings/arrows-bg.png
 delete mode 100644 media/js/base/banners/firefox-app-store-banner-init.js
 create mode 100644 media/js/base/banners/firefox-app-store-banner.es6.js
 create mode 100644 media/js/base/banners/mozilla-banner.es6.js
 delete mode 100644 media/js/base/banners/mozilla-banner.js
 create mode 100644 media/js/base/consent/allow-list.es6.js
 create mode 100644 media/js/base/consent/init.es6.js
 rename media/js/base/{dnt-helper.js => consent/privacy-helpers.js} (66%)
 create mode 100644 media/js/base/consent/utils.es6.js
 create mode 100644 media/js/base/fxa-bundle.es6.js
 create mode 100644 media/js/base/fxa-form-consent.es6.js
 delete mode 100644 media/js/base/gtm-snippet.js
 rename media/js/base/{stub-attribution-init.js => gtm/gtm-snippet-init.es6.js} (73%)
 create mode 100644 media/js/base/gtm/gtm-snippet.es6.js
 create mode 100644 media/js/base/gtm/ie/gtm-snippet-ie-init.es6.js
 create mode 100644 media/js/base/site-ie.js
 delete mode 100644 media/js/base/stub-attribution-init-ie.js
 create mode 100644 media/js/base/stub-attribution/consent.es6.js
 create mode 100644 media/js/base/stub-attribution/init.es6.js
 rename media/js/base/{ => stub-attribution}/stub-attribution.js (99%)
 delete mode 100644 media/js/ie/gtm-snippet.js
 delete mode 100644 media/js/mozorg/account.es6.js
 rename media/js/mozorg/home/{monitor-banner-init.js => monitor-banner.es6.js} (57%)
 create mode 100644 media/js/privacy/cookie-settings-form-init.es6.js
 create mode 100644 media/js/privacy/cookie-settings-form.es6.js
 create mode 100644 media/js/products/shared/affiliate-consent.es6.js
 create mode 100644 media/js/products/shared/stripe.es6.js
 create mode 100644 tests/unit/spec/base/consent/consent-utils.js
 create mode 100644 tests/unit/spec/base/fxa-bundle.js
 create mode 100644 tests/unit/spec/base/fxa-form-consent.js
 create mode 100644 tests/unit/spec/base/gtm/gtm-snippet.js
 create mode 100644 tests/unit/spec/base/stub-attribution/stub-attribution-consent.js
 rename tests/unit/spec/base/{ => stub-attribution}/stub-attribution.js (99%)
 create mode 100644 tests/unit/spec/privacy/cookie-settings.js
 create mode 100644 tests/unit/spec/products/shared/affiliate-consent.js

diff --git a/bedrock/base/templates/base-protocol.html b/bedrock/base/templates/base-protocol.html
index 6e852740f5a..3fce01408ae 100644
--- a/bedrock/base/templates/base-protocol.html
+++ b/bedrock/base/templates/base-protocol.html
@@ -6,7 +6,7 @@
 
 <!doctype html>
 {# Note the "windows" class, without javascript platform-specific assets default to windows #}
-<html class="windows no-js" lang="{{ LANG|replace('en-US', 'en') }}" dir="{{ DIR }}" data-country-code="{{ country_code }}" data-latest-firefox="{{ latest_firefox_version }}" data-esr-versions="{{ esr_firefox_versions|join(' ') }}" {% if settings.GTM_CONTAINER_ID %}data-gtm-container-id="{{ settings.GTM_CONTAINER_ID }}"{% endif %} {% block gtm_page_id %}{% endblock %} {% if settings.STUB_ATTRIBUTION_RATE %}data-stub-attribution-rate="{{ settings.STUB_ATTRIBUTION_RATE }}"{% endif %} {% if settings.SENTRY_FRONTEND_DSN %}data-sentry-dsn="{{ settings.SENTRY_FRONTEND_DSN }}"{% endif %} {% block html_attrs %}{% endblock %}>
+<html class="windows no-js" lang="{{ LANG|replace('en-US', 'en') }}" dir="{{ DIR }}" data-country-code="{{ country_code }}" data-needs-consent="{{ needs_data_consent(country_code) }}" data-latest-firefox="{{ latest_firefox_version }}" data-esr-versions="{{ esr_firefox_versions|join(' ') }}" {% if settings.GTM_CONTAINER_ID %}data-gtm-container-id="{{ settings.GTM_CONTAINER_ID }}"{% endif %} {% block gtm_page_id %}{% endblock %} {% if settings.STUB_ATTRIBUTION_RATE %}data-stub-attribution-rate="{{ settings.STUB_ATTRIBUTION_RATE }}"{% endif %} {% if settings.SENTRY_FRONTEND_DSN %}data-sentry-dsn="{{ settings.SENTRY_FRONTEND_DSN }}"{% endif %} {% block html_attrs %}{% endblock %}>
   <head>
     <meta charset="utf-8">{# Note: Must be within first 512 bytes of page #}
 
@@ -16,6 +16,10 @@
     {% block experiments %}{% endblock %}
     <!--<![endif]-->
 
+    <!--[if IE 9]>
+    {{ js_bundle('site-ie') }}
+    <![endif]-->
+
 <!--
 {% include "includes/careers-teaser.html" %}
 -->
@@ -92,6 +96,10 @@
       data-global-previous="{{ ftl('ui-previous') }}"
       {% block string_data %}{% endblock %}></div>
 
+    {% block consent_banner %}
+      {% include 'includes/banners/consent-banner.html' %}
+    {% endblock %}
+
     {% block site_header %}
       {% include 'includes/protocol/navigation/navigation.html' %}
     {% endblock %}
@@ -125,18 +133,18 @@
         {{ js_bundle('fxa') }}
         {{ js_bundle('data') }}
       <!--<![endif]-->
+
+      <!--[if IE 9]>
+        {{ js_bundle('lib-ie') }}
+      <![endif]-->
     {% endblock %}
 
     {# Bug 1279291 #}
     {% block stub_attribution %}
       {% if settings.STUB_ATTRIBUTION_RATE %}
-        <!--[if !IE]><!-->
+        <!--[if IE 9]><!-->
           {{ js_bundle('stub-attribution') }}
         <!--<![endif]-->
-
-        <!--[if gte IE 8]>
-          {{ js_bundle('stub-attribution-ie') }}
-        <![endif]-->
       {% endif %}
     {% endblock %}
 
@@ -151,5 +159,11 @@
 
     {% block third_party_js %}{% endblock %}
     <!--<![endif]-->
+
+    {% block consent_banner_js %}
+    <!--[if IE 9]><!-->
+      {{ js_bundle('consent-banner') }}
+    <!--<![endif]-->
+    {% endblock %}
   </body>
 </html>
diff --git a/bedrock/base/templates/includes/affiliate-banner.html b/bedrock/base/templates/includes/affiliate-banner.html
deleted file mode 100644
index a46e2fec57b..00000000000
--- a/bedrock/base/templates/includes/affiliate-banner.html
+++ /dev/null
@@ -1,25 +0,0 @@
-{#
-  This Source Code Form is subject to the terms of the Mozilla Public
-  License, v. 2.0. If a copy of the MPL was not distributed with this
-  file, You can obtain one at https://mozilla.org/MPL/2.0/.
-#}
-
-<aside class="mzp-c-notification-bar affiliate-notification hide-from-legacy-ie">
-  {% if not affiliate_message %}
-    {% set attrs = 'href="' ~ url('privacy.notices.websites') ~ '" target="_blank"' %}
-    {{ ftl('affiliate-notification-message', attrs=attrs) }}
-  {% else %}
-    {{ affiliate_message }}
-  {% endif %}
-  <div class="affiliate-notification-options">
-    <button class="affiliate-notification-ok mzp-c-button mzp-t-neutral mzp-t-sm" type="button">
-      {{ ftl('affiliate-notification-ok') }}
-    </button>
-    <button class="affiliate-notification-reject mzp-c-button mzp-t-neutral mzp-t-sm" type="button">
-      {{ ftl('affiliate-notification-reject') }}
-    </button>
-  </div>
-  <button class="mzp-c-notification-bar-button" type="button">
-    {{ ftl('ui-close') }}
-  </button>
-</aside>
diff --git a/bedrock/base/templates/includes/banners/consent-banner.html b/bedrock/base/templates/includes/banners/consent-banner.html
new file mode 100644
index 00000000000..45b5517009d
--- /dev/null
+++ b/bedrock/base/templates/includes/banners/consent-banner.html
@@ -0,0 +1,25 @@
+{#
+ This Source Code Form is subject to the terms of the Mozilla Public
+ License, v. 2.0. If a copy of the MPL was not distributed with this
+ file, You can obtain one at https://mozilla.org/MPL/2.0/.
+#}
+
+<aside class="moz-consent-banner" id="moz-consent-banner" role="region" aria-label="{{ ftl('consent-banner-aria-label') }}" data-nosnippet="true">
+  <div class="moz-consent-banner-content">
+    <h2 class="moz-consent-banner-heading">{{ ftl('consent-banner-heading') }}</h2>
+    <div class="moz-consent-banner-copy">
+      <p>{{ ftl('consent-banner-body') }}</p>
+      <div class="moz-consent-banner-controls">
+        <button type="button" id="moz-consent-banner-button-accept" class="moz-consent-banner-button moz-consent-banner-button-accept">
+          {{ ftl('consent-banner-button-accept') }}
+        </button>
+        <button type="button" id="moz-consent-banner-button-reject" class="moz-consent-banner-button moz-consent-banner-button-reject">
+          {{ ftl('consent-banner-button-reject') }}
+        </button>
+        <a href="{{ url('privacy.cookie-settings')}}">
+          {{ ftl('consent-banner-settings-link') }}
+        </a>
+      </div>
+    </div>
+  </div>
+</aside>
diff --git a/bedrock/base/templates/includes/google-analytics.html b/bedrock/base/templates/includes/google-analytics.html
index 73ea8d65a9a..47e33913b8b 100644
--- a/bedrock/base/templates/includes/google-analytics.html
+++ b/bedrock/base/templates/includes/google-analytics.html
@@ -20,8 +20,8 @@
     {{ js_bundle('gtm-snippet') }}
   <!--<![endif]-->
 
-  <!--[if IE]>
-    <script src="{{ static('js/ie/gtm-snippet.js') }}"></script>
+  <!--[if IE 9]>
+    {{ js_bundle('gtm-snippet-ie') }}
   <![endif]-->
 {% endif %}
 <!-- End Google Tag Manager -->
diff --git a/bedrock/base/templates/includes/protocol/footer/footer.html b/bedrock/base/templates/includes/protocol/footer/footer.html
index 825f3fa3919..f5f13108d6a 100644
--- a/bedrock/base/templates/includes/protocol/footer/footer.html
+++ b/bedrock/base/templates/includes/protocol/footer/footer.html
@@ -96,7 +96,10 @@ <h5 class="mzp-c-footer-heading-social">{{ ftl('footer-follow-firefox') }}</h5>
       <div class="mzp-c-footer-legal">
         <ul class="mzp-c-footer-terms">
           <li><a href="{{ url('privacy.notices.websites') }}" data-link-type="footer" data-link-text="Privacy">{{ ftl('footer-websites-privacy-notice') }}</a></li>
-          <li><a href="{{ url('privacy.notices.websites') }}#user-choices" data-link-type="footer" data-link-text="Cookies">{{ ftl('footer-websites-cookies') }}</a></li>
+          <li>
+            {# Link to /privacy/websites/cookie-settings/ is a legal requirement and should not be removed. It must be present on every page (Issue 14213). #}
+            <a href="{{ url('privacy.cookie-settings') }}" data-link-type="footer" data-link-text="Cookies">{{ ftl('footer-websites-cookies') }}</a>
+          </li>
           <li><a href="{{ url('legal.index') }}" data-link-type="footer" data-link-text="Legal">{{ ftl('footer-websites-legal') }}</a></li>
           <li><a href="{{ url('mozorg.about.governance.policies.participation') }}" data-link-type="footer" data-link-text="Community Participation Guidelines">{{ ftl('footer-community-participation-guidelines') }}</a></li>
           {% if ftl_has_messages('footer-about-this-site') %}
diff --git a/bedrock/mozorg/nonlocale_urls.py b/bedrock/mozorg/nonlocale_urls.py
index c5feee47898..99ded1f8b37 100644
--- a/bedrock/mozorg/nonlocale_urls.py
+++ b/bedrock/mozorg/nonlocale_urls.py
@@ -26,6 +26,7 @@
     page("credits/faq/", "mozorg/credits-faq.html"),
     path("robots.txt", views.Robots.as_view(), name="robots.txt"),
     path(".well-known/security.txt", views.SecurityDotTxt.as_view(), name="security.txt"),
+    path(".well-known/gpc.json", views.GpcDotJson.as_view(), name="gpc.json"),
     # namespaces
     path("2004/em-rdf", views.namespaces, {"namespace": "em-rdf"}),
     path("2005/app-update", views.namespaces, {"namespace": "update"}),
diff --git a/bedrock/mozorg/templates/mozorg/gpc.json b/bedrock/mozorg/templates/mozorg/gpc.json
new file mode 100644
index 00000000000..9024d05d00f
--- /dev/null
+++ b/bedrock/mozorg/templates/mozorg/gpc.json
@@ -0,0 +1,4 @@
+{
+  "gpc": true,
+  "lastUpdate": "2024-03-26"
+}
diff --git a/bedrock/mozorg/templates/mozorg/robots.txt b/bedrock/mozorg/templates/mozorg/robots.txt
index 7003d750158..d6bac1597b0 100644
--- a/bedrock/mozorg/templates/mozorg/robots.txt
+++ b/bedrock/mozorg/templates/mozorg/robots.txt
@@ -6,5 +6,6 @@ disallow: /*/firstrun/
 disallow: /*/newsletter/existing/
 disallow: /*/whatsnew/
 disallow: /*/etc/
+disallow: /*/privacy/websites/cookie-settings/
 {% endif -%}
 Sitemap: {{ request.scheme }}://{{ request.get_host() }}/sitemap.xml
diff --git a/bedrock/mozorg/templatetags/misc.py b/bedrock/mozorg/templatetags/misc.py
index 180a99dae70..aaf30c78f22 100644
--- a/bedrock/mozorg/templatetags/misc.py
+++ b/bedrock/mozorg/templatetags/misc.py
@@ -27,6 +27,16 @@
 ALL_FX_PLATFORMS = ("windows", "linux", "mac", "android", "ios")
 
 
+@library.global_function
+def needs_data_consent(country_code):
+    """
+    Global helper that can be passed a country_code via a template
+    in order to determine if cookie consent banner should be shown.
+    """
+    country_list = settings.DATA_CONSENT_COUNTRIES
+    return country_code in country_list
+
+
 def _strip_img_prefix(url):
     return re.sub(r"^/?img/", "", url)
 
diff --git a/bedrock/mozorg/tests/test_helper_misc.py b/bedrock/mozorg/tests/test_helper_misc.py
index b023c8e664f..39d2bfe3199 100644
--- a/bedrock/mozorg/tests/test_helper_misc.py
+++ b/bedrock/mozorg/tests/test_helper_misc.py
@@ -1180,3 +1180,47 @@ def test_fxa_button_email(self):
             '&utm_source=mozilla.org-firefox-whatsnew73&utm_medium=referral&utm_campaign=whatsnew73"'
         )
         self.assertEqual(markup, expected)
+
+
+@pytest.mark.parametrize(
+    "country_code, expected",
+    [
+        ("AT", "True"),  # Austria
+        ("BE", "True"),  # Belgium
+        ("BG", "True"),  # Bulgaria
+        ("HR", "True"),  # Croatia
+        ("CY", "True"),  # Republic of Cyprus
+        ("CZ", "True"),  # Czech Republic
+        ("DK", "True"),  # Denmark
+        ("EE", "True"),  # Estonia
+        ("FI", "True"),  # Finland
+        ("FR", "True"),  # France
+        ("DE", "True"),  # Germany
+        ("GR", "True"),  # Greece
+        ("HU", "True"),  # Hungary
+        ("IE", "True"),  # Ireland
+        ("IS", "True"),  # Iceland
+        ("IT", "True"),  # Italy
+        ("LV", "True"),  # Latvia
+        ("LI", "True"),  # Liechtenstein
+        ("LT", "True"),  # Lithuania
+        ("LU", "True"),  # Luxembourg
+        ("MT", "True"),  # Malta
+        ("NL", "True"),  # Netherlands
+        ("NO", "True"),  # Norway
+        ("PL", "True"),  # Poland
+        ("PT", "True"),  # Portugal
+        ("RO", "True"),  # Romania
+        ("SK", "True"),  # Slovakia
+        ("SI", "True"),  # Slovenia
+        ("ES", "True"),  # Spain
+        ("SE", "True"),  # Sweden
+        ("CH", "True"),  # Switzerland
+        ("GB", "True"),  # United Kingdom
+        ("US", "False"),  # United States
+        ("CA", "False"),  # Canada
+    ],
+)
+def test_needs_data_consent(country_code, expected):
+    template = "{{ needs_data_consent('%s') }}" % country_code
+    assert render(template) == expected
diff --git a/bedrock/mozorg/views.py b/bedrock/mozorg/views.py
index d0c08c0989b..a3d43dbe399 100644
--- a/bedrock/mozorg/views.py
+++ b/bedrock/mozorg/views.py
@@ -72,6 +72,13 @@ class SecurityDotTxt(RequireSafeMixin, TemplateView):
     content_type = "text/plain"
 
 
+class GpcDotJson(RequireSafeMixin, TemplateView):
+    # https://github.com/mozilla/bedrock/issues/14213
+    # served under .well-known/gpc.json
+    template_name = "mozorg/gpc.json"
+    content_type = "application/json"
+
+
 NAMESPACES = {
     "addons-bl": {
         "namespace": "http://www.mozilla.org/2006/addons-blocklist",
diff --git a/bedrock/privacy/templates/privacy/cookie-settings.html b/bedrock/privacy/templates/privacy/cookie-settings.html
new file mode 100644
index 00000000000..cfb2b42244f
--- /dev/null
+++ b/bedrock/privacy/templates/privacy/cookie-settings.html
@@ -0,0 +1,196 @@
+{#
+  This Source Code Form is subject to the terms of the Mozilla Public
+  License, v. 2.0. If a copy of the MPL was not distributed with this
+  file, You can obtain one at https://mozilla.org/MPL/2.0/.
+#}
+
+{% from "privacy/includes/macros.html" import consent_cookie_control with context %}
+
+{% extends "base-protocol.html" %}
+
+{% block page_title %}{{ ftl('cookie-settings-page-title') }}{% endblock %}
+{% block page_desc %}{{ ftl('cookie-settings-page-desc') }}{% endblock %}
+
+{% block page_css %}
+  {{ css_bundle('cookie-settings-form') }}
+{% endblock %}
+
+{% block site_header %}
+  {% with
+    hide_nav_download_button=True,
+    hide_nav_get_vpn_button=True
+  %}
+    {% include 'includes/protocol/navigation/navigation.html' %}
+  {% endwith %}
+{% endblock %}
+
+{% block sub_navigation %}
+<nav aria-label="breadcrumb" class="mzp-c-breadcrumb is-hidden">
+  <ol class="mzp-c-breadcrumb-list">
+    <li class="mzp-c-breadcrumb-item">
+      <a href="#">{{ ftl('cookie-settings-breadcrumb-link') }}</a>
+    </li>
+    <li aria-current="page" class="mzp-c-breadcrumb-item">
+      {{ ftl('cookie-settings-page-title') }}
+    </li>
+  </ol>
+</nav>
+{% endblock %}
+
+{% block content %}
+<main>
+  <div class="mzp-l-content mzp-t-content-md">
+    <header class="cookie-consent-header">
+
+      <h1>{{ ftl('cookie-settings-page-title') }}</h1>
+
+      {# noscript warning to enable JavaScript #}
+      <noscript>
+        <p><strong>{{ ftl('cookie-settings-turn-on-javascript') }}</strong></p>
+      </noscript>
+
+      <p>{{ ftl('cookie-settings-explainer') }}</p>
+
+      <p>{{ ftl('cookie-settings-page-intro-v2', fallback='cookie-settings-page-intro') }}</p>
+    </header>
+
+    <form class="cookie-consent-form">
+      <h2>{{ ftl('cookie-settings-how-mozilla-heading') }}</h2>
+
+      <ul>
+        <li class="cookie-category">
+          <h3 class="cookie-category-title">
+            {{ ftl('cookie-settings-category-necessary-heading') }}
+          </h3>
+
+          <details class="cookie-category-details-section">
+            <summary class="cookie-summary">
+              <h4 class="cookie-summary-title">
+                {{ ftl('cookie-settings-category-necessary-what-are-subheading') }}
+              </h4>
+            </summary>
+
+            <div class="cookie-detail">
+              <p>{{ ftl('cookie-settings-category-necessary-what-are-desc') }}</p>
+            </div>
+          </details>
+
+          <details class="cookie-category-details-section">
+            <summary class="cookie-summary">
+              <h4 class="cookie-summary-title">
+                {{ ftl('cookie-settings-how-does-mozilla-use-subheading') }}
+              </h4>
+            </summary>
+
+            <div class="cookie-detail">
+              <p>{{ ftl('cookie-settings-category-necessary-how-does-desc-v2') }}</p>
+            </div>
+          </details>
+        </li>
+        <li class="cookie-category">
+          <h3 class="cookie-category-title">
+            {{ ftl('cookie-settings-category-preference-heading') }}
+          </h3>
+
+          {{ consent_cookie_control('preference') }}
+
+          <details class="cookie-category-details-section">
+            <summary class="cookie-summary">
+              <h4 class="cookie-summary-title">
+                {{ ftl('cookie-settings-category-preference-what-are-subheading') }}
+              </h4>
+            </summary>
+
+            <div class="cookie-detail">
+              <p>
+                {{ ftl('cookie-settings-category-preference-what-are-desc') }}
+              </p>
+            </div>
+          </details>
+
+          <details class="cookie-category-details-section">
+            <summary class="cookie-summary">
+              <h4 class="cookie-summary-title">
+                {{ ftl('cookie-settings-how-does-mozilla-use-subheading') }}
+              </h4>
+            </summary>
+
+            <div class="cookie-detail">
+              <p>{{ ftl('cookie-settings-category-preference-how-does-desc') }}</p>
+            </div>
+          </details>
+        </li>
+        <li class="cookie-category">
+          <h3 class="cookie-category-title">
+            {{ ftl('cookie-settings-category-analytics-heading') }}
+          </h3>
+
+          {{ consent_cookie_control('analytics') }}
+
+          <details class="cookie-category-details-section">
+            <summary class="cookie-summary">
+              <h4 class="cookie-summary-title">
+                {{ ftl('cookie-settings-category-analytics-what-are-subheading') }}
+              </h4>
+            </summary>
+
+            <div class="cookie-detail">
+              <p>{{ ftl('cookie-settings-category-analytics-what-are-desc') }}</p>
+            </div>
+          </details>
+
+          <details class="cookie-category-details-section">
+            <summary class="cookie-summary">
+              <h4 class="cookie-summary-title">
+                {{ ftl('cookie-settings-how-does-mozilla-use-subheading') }}
+              </h4>
+            </summary>
+
+            <div class="cookie-detail">
+              <p>{{ ftl('cookie-settings-category-analytics-how-does-desc') }}</p>
+            </div>
+          </details>
+        </li>
+      </ul>
+
+      <div class="cookie-consent-form-submit">
+        <button class="mzp-c-button" type="submit">
+          {{ ftl('cookie-settings-save-changes') }}
+        </button>
+
+        <p class="hidden cookie-consent-form-submit-success" tabindex="-1">{{ ftl('cookie-settings-your-cookie-settings-have') }}</p>
+      </div>
+
+    </form>
+
+    <section class="cookie-settings-section">
+      <h2>{{ ftl('cookie-settings-your-consent-heading') }}</h2>
+
+      <p>{{ ftl('cookie-settings-your-consent-desc') }}</p>
+
+      <ul class="mzp-u-list-styled">
+        <li><a href="https://www.mozilla.org/">https://www.mozilla.org/</a></li>
+      </ul>
+    </section>
+
+    <section class="cookie-settings-section">
+      <h2>{{ ftl('cookie-settings-privacy-heading') }}</h2>
+
+      <p>{{ ftl('cookie-settings-privacy-desc') }}</p>
+
+      <p>
+        <a href="{{ url('privacy.notices.websites') }}">
+          {{ ftl('cookie-settings-privacy-policy-link') }}
+        </a>
+      </p>
+    </section>
+  </div>
+</main>
+{% endblock %}
+
+{% block consent_banner_js %}
+  {{ super() }}
+  <!--[if IE 9]> -->
+    {{ js_bundle('cookie-settings-form') }}
+  <!--<![endif]-->
+{% endblock %}
diff --git a/bedrock/privacy/templates/privacy/includes/macros.html b/bedrock/privacy/templates/privacy/includes/macros.html
new file mode 100644
index 00000000000..b65ed150163
--- /dev/null
+++ b/bedrock/privacy/templates/privacy/includes/macros.html
@@ -0,0 +1,19 @@
+{#
+ This Source Code Form is subject to the terms of the Mozilla Public
+ License, v. 2.0. If a copy of the MPL was not distributed with this
+ file, You can obtain one at https://mozilla.org/MPL/2.0/.
+#}
+
+{% macro consent_cookie_control(id) -%}
+  <div class="cookie-control" id="cookie-control-{{ id }}">
+    <label for="cookie-radio-{{ id }}-yes" class="cookie-control-label mzp-u-inline">
+      <input type="radio" name="cookie-radio-{{ id }}" id="cookie-radio-{{ id }}-yes" value="yes">
+      {{ ftl('cookie-settings-i-agree') }}
+    </label>
+
+    <label for="cookie-radio-{{ id }}-no" class="cookie-control-label mzp-u-inline">
+      <input type="radio" name="cookie-radio-{{ id }}" id="cookie-radio-{{ id }}-no" value="no">
+      {{ ftl('cookie-settings-i-do-not-agree') }}
+    </label>
+  </div>
+{%- endmacro %}
diff --git a/bedrock/privacy/urls.py b/bedrock/privacy/urls.py
index 6d12a932533..af878e4852a 100644
--- a/bedrock/privacy/urls.py
+++ b/bedrock/privacy/urls.py
@@ -20,6 +20,7 @@
     path("thunderbird/", views.thunderbird_notices, name="privacy.notices.thunderbird"),
     path("websites/", views.websites_notices, name="privacy.notices.websites"),
     page("websites/data-preferences/", "privacy/data-preferences.html", ftl_files=["privacy/data-preferences"]),
+    page("websites/cookie-settings/", "privacy/cookie-settings.html", ftl_files=["privacy/cookie-settings"]),
     path("mdn-plus/", views.mdn_plus, name="privacy.notices.mdn-plus"),
     path("ad-targeting-guidelines/", views.ad_targeting_guidelines, name="privacy.notices.ad-targeting-guidelines"),
     path("subscription-services/", views.subscription_services, name="privacy.notices.subscription-services"),
diff --git a/bedrock/products/templates/products/vpn/base.html b/bedrock/products/templates/products/vpn/base.html
index 37c76388714..f89ee0a2a5b 100644
--- a/bedrock/products/templates/products/vpn/base.html
+++ b/bedrock/products/templates/products/vpn/base.html
@@ -21,10 +21,8 @@
   {{ super() }}
 {% endblock %}
 
-{% block js %}
-
-{% endblock %}
+{% block js %}{% endblock %}
 
 {% block third_party_js %}
-  <script async src="https://js.stripe.com/v3/"></script>
+  {{ js_bundle('stripe') }}
 {% endblock %}
diff --git a/bedrock/products/templates/products/vpn/landing-refresh.html b/bedrock/products/templates/products/vpn/landing-refresh.html
index feea1e1519c..da267deeea5 100644
--- a/bedrock/products/templates/products/vpn/landing-refresh.html
+++ b/bedrock/products/templates/products/vpn/landing-refresh.html
@@ -68,9 +68,6 @@
 
 {% block content %}
 <main>
-  {% if vpn_affiliate_attribution_enabled %}
-    {% include 'includes/affiliate-banner.html' %}
-  {% endif %}
   {% call split(
     block_class='c-hero mzp-l-split-center-on-sm-md mzp-t-content-xl',
     image=resp_img(
diff --git a/bedrock/products/templates/products/vpn/landing.html b/bedrock/products/templates/products/vpn/landing.html
index 0b842f228c7..be6c30e61e9 100644
--- a/bedrock/products/templates/products/vpn/landing.html
+++ b/bedrock/products/templates/products/vpn/landing.html
@@ -57,10 +57,6 @@
 
 {% block content %}
 <main {% if show_relay_promo_block %}class="has-relay-promo"{% endif %}>
-  {% if vpn_affiliate_attribution_enabled %}
-    {% include 'includes/affiliate-banner.html' %}
-  {% endif %}
-
   {% block hero %}
     {% call vpn_hero(
       heading=ftl('vpn-shared-product-name'),
diff --git a/bedrock/products/templates/products/vpn/pricing-refresh.html b/bedrock/products/templates/products/vpn/pricing-refresh.html
index 1e2a822b62a..144cf4e9c13 100644
--- a/bedrock/products/templates/products/vpn/pricing-refresh.html
+++ b/bedrock/products/templates/products/vpn/pricing-refresh.html
@@ -43,10 +43,6 @@
 
 {% block content %}
 <main>
-  {% if vpn_affiliate_attribution_enabled %}
-    {% include 'includes/affiliate-banner.html' %}
-  {% endif %}
-
   <section class="mzp-l-content mzp-t-content-xl">
     {% if vpn_available %}
       <header class="c-pricing-main-header">
diff --git a/bedrock/products/templates/products/vpn/pricing.html b/bedrock/products/templates/products/vpn/pricing.html
index 10ea2bb2766..431328fa849 100644
--- a/bedrock/products/templates/products/vpn/pricing.html
+++ b/bedrock/products/templates/products/vpn/pricing.html
@@ -42,10 +42,6 @@
 
 {% block content %}
 <main>
-  {% if vpn_affiliate_attribution_enabled %}
-    {% include 'includes/affiliate-banner.html' %}
-  {% endif %}
-
   <div class="mzp-l-content mzp-t-content-xl">
     <h1 class="mzp-c-wordmark mzp-t-wordmark-lg mzp-t-product-vpn">{{ ftl('vpn-shared-product-name') }}</h1>
 
diff --git a/bedrock/settings/base.py b/bedrock/settings/base.py
index ced447fe1c9..9586fb0c74c 100644
--- a/bedrock/settings/base.py
+++ b/bedrock/settings/base.py
@@ -238,7 +238,7 @@ def _put_default_lang_first(langs, default_lang=LANGUAGE_CODE):
 
 # Global L10n files.
 FLUENT_DEFAULT_FILES = [
-    "affiliate",
+    "banners/consent-banner",
     "banners/firefox-app-store",
     "brands",
     "download_button",
@@ -1136,6 +1136,44 @@ def before_send(event, hint):
 #
 # where "103" in the variable name is the funnelcake ID.
 
+# Countries that need to see cookie banner
+# See https://www.gov.uk/eu-eea
+
+DATA_CONSENT_COUNTRIES = [
+    "AT",  # Austria
+    "BE",  # Belgium
+    "BG",  # Bulgaria
+    "HR",  # Croatia
+    "CY",  # Republic of Cyprus
+    "CZ",  # Czech Republic
+    "DK",  # Denmark
+    "EE",  # Estonia
+    "FI",  # Finland
+    "FR",  # France
+    "DE",  # Germany
+    "GR",  # Greece
+    "HU",  # Hungary
+    "IE",  # Ireland
+    "IS",  # Iceland
+    "IT",  # Italy
+    "LV",  # Latvia
+    "LI",  # Liechtenstein
+    "LT",  # Lithuania
+    "LU",  # Luxembourg
+    "MT",  # Malta
+    "NL",  # Netherlands
+    "NO",  # Norway
+    "PL",  # Poland
+    "PT",  # Portugal
+    "RO",  # Romania
+    "SK",  # Slovakia
+    "SI",  # Slovenia
+    "ES",  # Spain
+    "SE",  # Sweden
+    "CH",  # Switzerland
+    "GB",  # United Kingdom
+]
+
 # VPN ==========================================================================================
 
 # URL for Mozilla VPN sign-in links
diff --git a/docs/attribution/0007-consent-management.rst b/docs/attribution/0007-consent-management.rst
new file mode 100644
index 00000000000..0409c7368ab
--- /dev/null
+++ b/docs/attribution/0007-consent-management.rst
@@ -0,0 +1,62 @@
+.. This Source Code Form is subject to the terms of the Mozilla Public
+.. License, v. 2.0. If a copy of the MPL was not distributed with this
+.. file, You can obtain one at https://mozilla.org/MPL/2.0/.
+
+.. _consent_management:
+
+=================================
+Managing Data Privacy and Consent
+=================================
+
+Please see the internal `Confluence page`_ on Mozilla's overall approach to
+handling data privacy and cookie consent management on www.mozilla.org. This
+page will include detailed legal guidance and FAQs on the permitted use of
+tracking technologies.
+
+Here we will cover bedrock's technical approach to implementing data consent
+per that legal guidance, whilst also balancing UX considerations
+and input from other teams.
+
+In `EU and EAA countries`_ where explicit consent to cookies and analytics
+is required, there are certain web page URLs where bedrock will display
+a cookie consent banner. These URLs are stored in a strict `allow-list`_. URLs
+that are not in this list will neither show a banner, nor load any non-necessary
+cookies / analytics in the EU/EAA. The intent here is to provide as little
+disruption for our website visitors as possible, whilst still allowing opt-in
+to analytics URLs such as campaign pages.
+
+Visitors in the EU/EAA countries can also send an opt-out signal by enabling
+either `Global Privacy Control`_ (GPC) and `Do Not Track`_ (DNT) in their
+browser. If either of these signals are enabled then we do not show a banner.
+Individual cookie preferences can also be updated via a dedicated
+`cookie settings page`_ linked in the main footer.
+
+In non-EU/EAA countries, non-necessary cookies and analytics are loaded
+by default. Visitors can still opt out via the `cookie settings page`_.
+Enabling GPC / DNT will also act as an opt-out signal where needed.
+
+There is a `Figma flowchart`_ detailing the general flow of logic. The code
+that implements this logic can be found in the ``media/js/base/consent``
+directory.
+
+.. _Confluence page: https://mozilla-hub.atlassian.net/wiki/spaces/EN/pages/538050566/Cookie+Banner+Implementation+On+Mozilla.org
+.. _EU and EAA countries: https://www.gov.uk/eu-eea
+.. _allow-list: https://github.com/mozilla/bedrock/tree/main/media/js/base/consent/allow-list.es6.js
+.. _Global Privacy Control: https://developer.mozilla.org/docs/Web/API/Navigator/globalPrivacyControl
+.. _Do Not Track: https://developer.mozilla.org/docs/Web/API/Navigator/doNotTrack
+.. _cookie settings page: https://www.mozilla.org/privacy/websites/cookie-settings/
+.. _Figma flowchart: https://www.figma.com/file/DRdAbRUqi2EYynCx13dTfB/www.mozilla.org-cookie---Cookie-Consent-Flowchart?type=whiteboard&node-id=0%3A1&t=GbhFf7ZCC5XcQR29-1
+
+Related dependencies
+--------------------
+
+For more detail documentation on dependencies used for consent management,
+see their respective GitHub repositories.
+
+- `Cookie consent banner repo`_
+- `Cookie helper repo`_
+- `DNT helper repo`_
+
+.. _Cookie consent banner repo: https://github.com/mozmeao/consent-banner/
+.. _Cookie helper repo: https://github.com/mozmeao/cookie-helper/
+.. _DNT helper repo: https://github.com/mozmeao/dnt-helper/
diff --git a/l10n/en/affiliate.ftl b/l10n/en/affiliate.ftl
deleted file mode 100644
index 12ee48b8beb..00000000000
--- a/l10n/en/affiliate.ftl
+++ /dev/null
@@ -1,16 +0,0 @@
-# This Source Code Form is subject to the terms of the Mozilla Public
-# License, v. 2.0. If a copy of the MPL was not distributed with this
-# file, You can obtain one at https://mozilla.org/MPL/2.0/.
-
-### URL: https://www-dev.allizom.org/products/vpn/pricing/?cjevent=test
-
-## CJMS Affiliate cookie notice
-
-# Variables:
-#   $attrs (string) - link to https://www.mozilla.org/privacy/websites/ with additional attributes.
-affiliate-notification-message = We use cookies to understand which affiliate partner led you here. We do not share personally identifying information with our partners. Read our <a { $attrs }>Privacy Policy</a>.
-
-# label for the button that rejects cookie use
-affiliate-notification-reject = Reject
-# label for the button that okays cookie use
-affiliate-notification-ok = OK
diff --git a/l10n/en/banners/consent-banner.ftl b/l10n/en/banners/consent-banner.ftl
index 979f13fcbbb..d0415c7655b 100644
--- a/l10n/en/banners/consent-banner.ftl
+++ b/l10n/en/banners/consent-banner.ftl
@@ -2,7 +2,7 @@
 # License, v. 2.0. If a copy of the MPL was not distributed with this
 # file, You can obtain one at https://mozilla.org/MPL/2.0/.
 
-### URL: https://www-dev.allizom.org/products/?geo=de
+### URL: https://www-dev.allizom.org/products/vpn/?geo=de
 
 consent-banner-heading = Help us improve your { -brand-name-mozilla } experience
 consent-banner-body = In addition to cookies necessary for this site to function, we’d like your permission to set some additional Cookies to better understand your browsing needs and improve your experience. Rest assured — we value your privacy.
diff --git a/media/css/privacy/cookie-settings-form.scss b/media/css/privacy/cookie-settings-form.scss
new file mode 100644
index 00000000000..3d732590814
--- /dev/null
+++ b/media/css/privacy/cookie-settings-form.scss
@@ -0,0 +1,149 @@
+// This Source Code Form is subject to the terms of the Mozilla Public
+// License, v. 2.0. If a copy of the MPL was not distributed with this
+// file, You can obtain one at https://mozilla.org/MPL/2.0/.
+
+$font-path: '/media/protocol/fonts';
+$image-path: '/media/protocol/img';
+
+@import '~@mozilla-protocol/core/protocol/css/includes/lib';
+@import '~@mozilla-protocol/core/protocol/css/components/breadcrumb';
+
+.mzp-c-breadcrumb {
+    padding-top: $spacing-md;
+    padding-bottom: $spacing-md;
+
+    &.is-hidden {
+        display: none;
+    }
+
+    .mzp-c-breadcrumb-list {
+        max-width: 1440px;
+        margin: 0 auto;
+    }
+
+    .mzp-c-breadcrumb-item a {
+        &:link,
+        &:visited {
+            text-decoration: underline;
+        }
+
+        &:hover,
+        &:active,
+        &:focus {
+            text-decoration: none;
+        }
+    }
+
+    @media #{$mq-md} {
+        .mzp-c-breadcrumb-list {
+            padding: 8px 64px;
+        }
+    }
+
+    @media #{$mq-lg} {
+        .mzp-c-breadcrumb-list {
+            padding: 8px 96px;
+        }
+    }
+}
+
+main {
+    .mzp-l-content {
+        background: $color-white;
+    }
+
+    .cookie-consent-header {
+        p {
+            @include text-body-lg;
+        }
+    }
+
+    .cookie-consent-form {
+        border-top: 1px solid $color-light-gray-40;
+        margin: $spacing-lg 0;
+        padding: $spacing-2xl 0;
+        position: relative;
+    }
+
+    .cookie-category {
+        margin: $layout-lg 0 $layout-xl;
+    }
+
+    .cookie-category-details-section {
+        margin-top: $spacing-lg;
+    }
+
+    .cookie-category-title {
+        margin-bottom: 0;
+    }
+
+    .cookie-summary {
+        border-bottom: 1px solid $color-light-gray-40;
+    }
+
+    .cookie-summary-title {
+        @include text-body-lg;
+        font-weight: normal;
+    }
+
+    .cookie-detail {
+        padding: $spacing-md;
+
+        p:last-child {
+            margin-bottom: 0;
+        }
+    }
+
+    .cookie-control {
+        position: relative;
+
+        .cookie-control-label {
+            display: inline-block;
+            margin-top: $spacing-lg;
+        }
+    }
+
+    .cookie-settings-section {
+        clear: both;
+        margin-bottom: $layout-xl;
+    }
+
+    .cookie-consent-form-submit {
+        .mzp-c-button {
+            margin-bottom: $spacing-lg;
+        }
+
+        .cookie-consent-form-submit-success {
+            @include animation(mzp-a-fade-in 200ms ease-in 0ms 1 normal both);
+        }
+    }
+
+    @media #{$mq-md} {
+        .cookie-category-title {
+            @include bidi(((margin-right, $spacing-lg, margin-left, $spacing-lg),));
+            display: inline-block;
+        }
+
+        .cookie-control {
+            @include bidi(((float, right, left),));
+            display: inline-block;
+            position: relative;
+
+            .cookie-control-label {
+                display: inline;
+                margin-top: 0;
+            }
+        }
+
+        .cookie-consent-form-submit {
+            @include bidi(((text-align, right, left),));
+        }
+    }
+
+    @media #{$mq-lg} {
+        @include background-size(600px, auto);
+        background-image: url('/media/img/privacy/cookie-settings/arrows-bg.png');
+        background-repeat: repeat-x;
+        padding-top: $layout-xl;
+    }
+}
diff --git a/media/css/products/shared/affiliate.scss b/media/css/products/shared/affiliate.scss
deleted file mode 100644
index 6167e7241e1..00000000000
--- a/media/css/products/shared/affiliate.scss
+++ /dev/null
@@ -1,60 +0,0 @@
-// This Source Code Form is subject to the terms of the Mozilla Public
-// License, v. 2.0. If a copy of the MPL was not distributed with this
-// file, You can obtain one at https://mozilla.org/MPL/2.0/.
-
-$font-path: '/media/protocol/fonts';
-$image-path: '/media/protocol/img';
-
-@import '~@mozilla-protocol/core/protocol/css/includes/lib';
-@import '~@mozilla-protocol/core/protocol/css/components/notification-bar';
-
-.affiliate-notification {
-    display: none;
-    margin: $spacing-lg $spacing-md 0;
-    max-width: none;
-
-    &.show {
-        @include animation(mzp-a-fade-in 150ms ease-in 0ms 1 normal both);
-        display: block;
-    }
-
-    a:link,
-    a:visited {
-        display: inline;
-        font-weight: normal;
-        margin: 0;
-
-        &:hover,
-        &:active,
-        &:focus {
-            color: inherit;
-            text-decoration: none;
-        }
-    }
-
-    .affiliate-notification-options {
-        margin: $spacing-md auto 0;
-    }
-
-    .affiliate-notification-ok,
-    .affiliate-notification-reject {
-        margin: $spacing-sm $spacing-sm 0;
-        width: calc(100% - #{ $spacing-sm * 2});
-    }
-
-    @media #{$mq-sm} {
-        margin: $spacing-lg auto 0;
-        max-width: $content-md;
-
-        .affiliate-notification-ok,
-        .affiliate-notification-reject {
-            margin: 0 $spacing-sm;
-            width: auto;
-            min-width: 100px;
-        }
-    }
-}
-
-.affiliate-notification + .hero {
-    margin-top: 0;
-}
diff --git a/media/css/protocol/common-old-ie.scss b/media/css/protocol/common-old-ie.scss
index 94b54bd160f..63486e6d13d 100644
--- a/media/css/protocol/common-old-ie.scss
+++ b/media/css/protocol/common-old-ie.scss
@@ -15,6 +15,9 @@ $image-path: '/media/protocol/img';
 @import 'components/sub-navigation';
 @import 'components/download-button-ie';
 
+// Consent banner
+@import '~@mozmeao/consent-banner/styles';
+
 // An arbitrary container for translatable strings to use in scripts
 #strings {
     display: none;
diff --git a/media/css/protocol/protocol-firefox.scss b/media/css/protocol/protocol-firefox.scss
index ecf29bc2554..0ffb15de9a8 100644
--- a/media/css/protocol/protocol-firefox.scss
+++ b/media/css/protocol/protocol-firefox.scss
@@ -30,6 +30,9 @@
 @import '~@mozilla-protocol/core/protocol/css/components/language-switcher';
 @import 'components/download-button';
 
+// Consent banner
+@import '~@mozmeao/consent-banner/styles';
+
 // Custom global components for nav and footer
 // These will later be backported to Protocol
 @import 'components/footer';
diff --git a/media/css/protocol/protocol-mozilla.scss b/media/css/protocol/protocol-mozilla.scss
index 0c47aaf3c64..bc4cc5f1877 100644
--- a/media/css/protocol/protocol-mozilla.scss
+++ b/media/css/protocol/protocol-mozilla.scss
@@ -29,9 +29,11 @@
 @import '~@mozilla-protocol/core/protocol/css/components/button';
 @import '~@mozilla-protocol/core/protocol/css/components/footer';
 @import '~@mozilla-protocol/core/protocol/css/components/language-switcher';
-
 @import 'components/download-button';
 
+// Consent banner
+@import '~@mozmeao/consent-banner/styles';
+
 // Custom global components for nav and footer
 // These will later be backported to Protocol
 @import 'components/footer';
diff --git a/media/img/privacy/cookie-settings/arrows-bg.png b/media/img/privacy/cookie-settings/arrows-bg.png
new file mode 100644
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diff --git a/media/js/base/banners/firefox-app-store-banner-init.js b/media/js/base/banners/firefox-app-store-banner-init.js
deleted file mode 100644
index 4f411d05f9c..00000000000
--- a/media/js/base/banners/firefox-app-store-banner-init.js
+++ /dev/null
@@ -1,26 +0,0 @@
-/*
- * This Source Code Form is subject to the terms of the Mozilla Public
- * License, v. 2.0. If a copy of the MPL was not distributed with this
- * file, You can obtain one at https://mozilla.org/MPL/2.0/.
- */
-
-// Create namespace
-if (typeof window.Mozilla === 'undefined') {
-    window.Mozilla = {};
-}
-
-(function () {
-    'use strict';
-
-    function onLoad() {
-        window.Mozilla.Banner.init('firefox-app-store-banner', true);
-    }
-
-    if (
-        window.Mozilla.run &&
-        window.site &&
-        (window.site.platform === 'android' || window.site.platform === 'ios')
-    ) {
-        window.Mozilla.run(onLoad);
-    }
-})();
diff --git a/media/js/base/banners/firefox-app-store-banner.es6.js b/media/js/base/banners/firefox-app-store-banner.es6.js
new file mode 100644
index 00000000000..d9567c6f325
--- /dev/null
+++ b/media/js/base/banners/firefox-app-store-banner.es6.js
@@ -0,0 +1,19 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import MozBanner from './mozilla-banner.es6';
+
+function onLoad() {
+    MozBanner.init('firefox-app-store-banner', true);
+}
+
+if (
+    window.Mozilla.run &&
+    window.site &&
+    (window.site.platform === 'android' || window.site.platform === 'ios')
+) {
+    window.Mozilla.run(onLoad);
+}
diff --git a/media/js/base/banners/mozilla-banner.es6.js b/media/js/base/banners/mozilla-banner.es6.js
new file mode 100644
index 00000000000..c8a6394566e
--- /dev/null
+++ b/media/js/base/banners/mozilla-banner.es6.js
@@ -0,0 +1,140 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import { getConsentCookie } from '../consent/utils.es6';
+
+let _pageBanner;
+const MozBanner = {};
+
+MozBanner.consentsToCookies = function () {
+    const cookie = getConsentCookie();
+
+    if (cookie) {
+        return cookie.preference;
+    } else {
+        return true;
+    }
+};
+
+MozBanner.setCookie = function (id) {
+    /**
+     * When closing a banner we set a "preference cookie" to remember
+     * that a user no longer wishes to see it on repeat page visits.
+     * Legal are OK to set this cookie without explicit consent in
+     * EU/EAA countries because:
+     *
+     * 1) The cookie is not used for tracking purposes in any way.
+     * 2) The cookie is set only after an explicit action by the user
+     *    that signals clear intent.
+     *
+     * We still honor not setting this cookie if preference cookies
+     * have been explicitly rejected by the user.
+     */
+    if (!MozBanner.consentsToCookies()) {
+        return;
+    }
+
+    const date = new Date();
+    const cookieDuration = 1 * 24 * 60 * 60 * 1000; // 1 day expiration
+    date.setTime(date.getTime() + cookieDuration); // 1 day expiration
+    window.Mozilla.Cookies.setItem(
+        id,
+        true,
+        date.toUTCString(),
+        '/',
+        undefined,
+        false,
+        'lax'
+    );
+};
+
+MozBanner.hasCookie = function (id) {
+    return Mozilla.Cookies.hasItem(id);
+};
+
+MozBanner.close = function () {
+    // Remove the banner from the DOM.
+    _pageBanner.parentNode.removeChild(_pageBanner);
+
+    // Set a cookie to not display it again.
+    MozBanner.setCookie(MozBanner.id);
+
+    // UA
+    window.dataLayer.push({
+        event: 'in-page-interaction',
+        eLabel: 'Banner Dismissal',
+        'data-banner-name': MozBanner.id,
+        'data-banner-dismissal': '1'
+    });
+    // GA4
+    window.dataLayer.push({
+        event: 'widget_action',
+        type: 'banner',
+        action: 'dismiss',
+        name: MozBanner.id
+    });
+};
+
+MozBanner.show = function (renderAtTopOfPage) {
+    const outerWrapper = document.getElementById('outer-wrapper');
+
+    // if for some reason there's no outer-wrapper on the page, do nothing.
+    if (!outerWrapper) {
+        return;
+    }
+
+    // remove banner from bottom of page.
+    _pageBanner = _pageBanner.parentNode.removeChild(_pageBanner);
+
+    // reinsert at the top of viewport, else after primary nav.
+    if (renderAtTopOfPage) {
+        document.body.insertBefore(_pageBanner, document.body.firstChild);
+    } else {
+        outerWrapper.insertBefore(_pageBanner, outerWrapper.firstChild);
+    }
+
+    // display the banner
+    _pageBanner.classList.add('c-banner-is-visible');
+
+    // GA4
+    window.dataLayer.push({
+        event: 'widget_action',
+        type: 'banner',
+        action: 'display',
+        name: MozBanner.id,
+        non_interaction: true
+    });
+
+    // wire up close button
+    _pageBanner
+        .querySelector('.c-banner-close')
+        .addEventListener('click', MozBanner.close, false);
+};
+
+MozBanner.init = function (id, renderAtTopOfPage) {
+    const cookiesEnabled =
+        typeof window.Mozilla.Cookies !== 'undefined' &&
+        window.Mozilla.Cookies.enabled();
+
+    _pageBanner = document.getElementById(id);
+
+    /**
+     * If the banner does not exist on a page,
+     * or there's not a valid banner ID then do nothing.
+     */
+    if (!_pageBanner || typeof id !== 'string') {
+        return false;
+    }
+
+    MozBanner.id = id;
+
+    // Show only if cookies enabled & banner not previously dismissed.
+    if (cookiesEnabled && !MozBanner.hasCookie(MozBanner.id)) {
+        MozBanner.show(renderAtTopOfPage);
+    }
+};
+
+export default MozBanner;
diff --git a/media/js/base/banners/mozilla-banner.js b/media/js/base/banners/mozilla-banner.js
deleted file mode 100644
index c82a2c48761..00000000000
--- a/media/js/base/banners/mozilla-banner.js
+++ /dev/null
@@ -1,119 +0,0 @@
-/*
- * This Source Code Form is subject to the terms of the Mozilla Public
- * License, v. 2.0. If a copy of the MPL was not distributed with this
- * file, You can obtain one at https://mozilla.org/MPL/2.0/.
- */
-
-// Create namespace
-if (typeof window.Mozilla === 'undefined') {
-    window.Mozilla = {};
-}
-
-(function () {
-    'use strict';
-    var _pageBanner;
-
-    var Banner = {};
-
-    Banner.setCookie = function (id) {
-        var date = new Date();
-        var cookieDuration = 1 * 24 * 60 * 60 * 1000; // 1 day expiration
-        date.setTime(date.getTime() + cookieDuration); // 1 day expiration
-        Mozilla.Cookies.setItem(
-            id,
-            true,
-            date.toUTCString(),
-            '/',
-            undefined,
-            false,
-            'lax'
-        );
-    };
-
-    Banner.hasCookie = function (id) {
-        return Mozilla.Cookies.hasItem(id);
-    };
-
-    Banner.close = function () {
-        // Remove the banner from the DOM.
-        _pageBanner.parentNode.removeChild(_pageBanner);
-
-        // Set a cookie to not display it again.
-        Banner.setCookie(Banner.id);
-
-        // UA
-        window.dataLayer.push({
-            event: 'in-page-interaction',
-            eLabel: 'Banner Dismissal',
-            'data-banner-name': Banner.id,
-            'data-banner-dismissal': '1'
-        });
-        // GA4
-        window.dataLayer.push({
-            event: 'widget_action',
-            type: 'banner',
-            action: 'dismiss',
-            name: Banner.id
-        });
-    };
-
-    Banner.show = function (renderAtTopOfPage) {
-        var outerWrapper = document.getElementById('outer-wrapper');
-
-        // if for some reason there's no outer-wrapper on the page, do nothing.
-        if (!outerWrapper) {
-            return;
-        }
-
-        // remove banner from bottom of page.
-        _pageBanner = _pageBanner.parentNode.removeChild(_pageBanner);
-
-        // reinsert at the top of viewport, else after primary nav.
-        if (renderAtTopOfPage) {
-            document.body.insertBefore(_pageBanner, document.body.firstChild);
-        } else {
-            outerWrapper.insertBefore(_pageBanner, outerWrapper.firstChild);
-        }
-
-        // display the banner
-        _pageBanner.classList.add('c-banner-is-visible');
-
-        // GA4
-        window.dataLayer.push({
-            event: 'widget_action',
-            type: 'banner',
-            action: 'display',
-            name: Banner.id,
-            non_interaction: true
-        });
-
-        // wire up close button
-        _pageBanner
-            .querySelector('.c-banner-close')
-            .addEventListener('click', Banner.close, false);
-    };
-
-    Banner.init = function (id, renderAtTopOfPage) {
-        var cookiesEnabled =
-            typeof Mozilla.Cookies !== 'undefined' && Mozilla.Cookies.enabled();
-
-        _pageBanner = document.getElementById(id);
-
-        /**
-         * If the banner does not exist on a page,
-         * or there's not a valid banner ID then do nothing.
-         */
-        if (!_pageBanner || typeof id !== 'string') {
-            return false;
-        }
-
-        Banner.id = id;
-
-        // Show only if cookies enabled & banner not previously dismissed.
-        if (cookiesEnabled && !Banner.hasCookie(Banner.id)) {
-            Banner.show(renderAtTopOfPage);
-        }
-    };
-
-    window.Mozilla.Banner = Banner;
-})();
diff --git a/media/js/base/consent/allow-list.es6.js b/media/js/base/consent/allow-list.es6.js
new file mode 100644
index 00000000000..1015f684b15
--- /dev/null
+++ b/media/js/base/consent/allow-list.es6.js
@@ -0,0 +1,9 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+const MozAllowList = ['/firefox/challenge-the-default/', '/products/vpn/*'];
+
+export default MozAllowList;
diff --git a/media/js/base/consent/init.es6.js b/media/js/base/consent/init.es6.js
new file mode 100644
index 00000000000..e345d806e34
--- /dev/null
+++ b/media/js/base/consent/init.es6.js
@@ -0,0 +1,170 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import MozConsentBanner from '@mozmeao/consent-banner';
+import {
+    consentRequired,
+    dntEnabled,
+    getConsentCookie,
+    getConsentState,
+    gpcEnabled,
+    hasConsentCookie,
+    isURLPermitted
+} from './utils.es6';
+
+const banner = document.querySelector('.moz-consent-banner');
+const footer = document.getElementById('colophon');
+
+/**
+ * Helper to debounce a function.
+ * @param {Function} func - Function to debounce.
+ * @param {Number} delay - The delay in milliseconds.
+ * @returns
+ */
+function debounce(func, delay) {
+    let timer;
+    return function () {
+        clearTimeout(timer);
+        timer = setTimeout(() => {
+            func.apply(this, arguments);
+        }, delay);
+    };
+}
+
+/**
+ * Adds extra padding to the page footer to prevent the banner
+ * from overlapping.
+ */
+function updateBodyPadding() {
+    if (!footer) {
+        return;
+    }
+
+    if (window.innerHeight > 600) {
+        footer.style.paddingBottom = banner.offsetHeight + 'px';
+    } else {
+        footer.style.paddingBottom = '0px';
+    }
+}
+
+const onResize = debounce(updateBodyPadding, 200);
+
+/**
+ * Opens the consent banner and binds event listeners.
+ */
+function openBanner() {
+    // Bind event listeners
+    document
+        .getElementById('moz-consent-banner-button-accept')
+        .addEventListener('click', MozConsentBanner.onAcceptClick, false);
+    document
+        .getElementById('moz-consent-banner-button-reject')
+        .addEventListener('click', MozConsentBanner.onRejectClick, false);
+
+    // Show banner
+    document.getElementById('moz-consent-banner').classList.add('is-visible');
+
+    setTimeout(updateBodyPadding, 0);
+    window.addEventListener('resize', onResize, false);
+}
+
+/**
+ * Close the consent banner and unbind event listeners.
+ */
+function closeBanner() {
+    // Unbind event listeners
+    document
+        .getElementById('moz-consent-banner-button-accept')
+        .removeEventListener('click', MozConsentBanner.onAcceptClick, false);
+    document
+        .getElementById('moz-consent-banner-button-reject')
+        .removeEventListener('click', MozConsentBanner.onRejectClick, false);
+
+    // Hide banner
+    document
+        .getElementById('moz-consent-banner')
+        .classList.remove('is-visible');
+
+    document.body.style.paddingBottom = '0';
+    window.removeEventListener('resize', onResize, false);
+}
+
+/**
+ * Initialize the consent banner.
+ */
+function initializeBanner() {
+    // Make sure to bind open and close events before calling init().
+    window.addEventListener('mozConsentOpen', openBanner, false);
+    window.addEventListener('mozConsentClose', closeBanner, false);
+
+    MozConsentBanner.init({
+        helper: window.Mozilla.Cookies
+    });
+}
+
+/**
+ * Helper function to dispatch the mozConsentStatus event.
+ * @param {Object} consent - The consent object.
+ */
+function dispatchEvent(consent) {
+    MozConsentBanner.dispatchEvent('mozConsentStatus', consent);
+}
+
+/**
+ * Initialize the consent banner based on the current state.
+ */
+function init() {
+    const state = getConsentState({
+        hasConsentCookie: hasConsentCookie(),
+        gpcEnabled: gpcEnabled(),
+        dntEnabled: dntEnabled(),
+        consentRequired: consentRequired(),
+        isURLPermitted: isURLPermitted(window.location.pathname)
+    });
+
+    switch (state) {
+        case 'STATE_GPC_ENABLED':
+        case 'STATE_DNT_ENABLED': {
+            /**
+             * If GPC or DNT are enabled we interpret this as a
+             * rejection signal for cookie and analytics. As such,
+             * we do not show a consent banner and no not load
+             * analytics that require opt-in.
+             */
+            break;
+        }
+        case 'STATE_HAS_CONSENT_COOKIE': {
+            const cookie = getConsentCookie();
+
+            if (cookie) {
+                dispatchEvent(cookie);
+            }
+            break;
+        }
+        case 'STATE_SHOW_COOKIE_BANNER': {
+            initializeBanner();
+            break;
+        }
+        case 'STATE_COOKIES_PERMITTED': {
+            dispatchEvent({
+                analytics: true,
+                preference: true
+            });
+            break;
+        }
+        default:
+            break;
+    }
+
+    // Global helper function to get consent state for debugging purposes.
+    if (typeof window.Mozilla !== 'undefined') {
+        window.Mozilla.getConsentStateMsg = () => {
+            return state;
+        };
+    }
+}
+
+init();
diff --git a/media/js/base/dnt-helper.js b/media/js/base/consent/privacy-helpers.js
similarity index 66%
rename from media/js/base/dnt-helper.js
rename to media/js/base/consent/privacy-helpers.js
index da6da36f177..dc98ec82e21 100644
--- a/media/js/base/dnt-helper.js
+++ b/media/js/base/consent/privacy-helpers.js
@@ -11,4 +11,11 @@ if (typeof window.Mozilla === 'undefined') {
     window.Mozilla = {};
 }
 
+// Expose dntEnabled to the global namespace
 window.Mozilla.dntEnabled = dntEnabled;
+
+// Expose gpcEnabled to the global namespace
+window.Mozilla.gpcEnabled = function () {
+    'use strict';
+    return navigator.globalPrivacyControl;
+};
diff --git a/media/js/base/consent/utils.es6.js b/media/js/base/consent/utils.es6.js
new file mode 100644
index 00000000000..ed3fd144e0e
--- /dev/null
+++ b/media/js/base/consent/utils.es6.js
@@ -0,0 +1,209 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import MozAllowList from './allow-list.es6';
+
+const COOKIE_ID = 'moz-consent-pref'; // Cookie name
+const COOKIE_EXPIRY_DAYS = 182; // 6 months expiry
+
+/**
+ * Determines if the current page requires consent.
+ * Looks for a data attribute on the <html> tag.
+ */
+function consentRequired() {
+    const attr = document
+        .getElementsByTagName('html')[0]
+        .getAttribute('data-needs-consent');
+
+    return attr ? attr.toLowerCase() === 'true' : false;
+}
+
+/**
+ * Determines if Do Not Track is enabled.
+ * @returns {Boolean}
+ */
+function dntEnabled() {
+    return (
+        typeof window.Mozilla.dntEnabled === 'function' &&
+        window.Mozilla.dntEnabled()
+    );
+}
+
+/**
+ * Determines the hostname to set the consent cookie on.
+ * Typically, this is either .mozilla.org or .allizom.org.
+ * But otherwise, it returns null so the cookie will apply
+ * to the current domain.
+ * @param {String} hostname - The hostname of the current page.
+ * @returns {String|null} - Returns the domain or null.
+ */
+function getHostName(hostname) {
+    let domain = null;
+
+    if (typeof hostname !== 'string') {
+        return domain;
+    }
+
+    if (hostname.indexOf('.allizom.org') !== -1) {
+        domain = '.allizom.org';
+    }
+
+    if (hostname.indexOf('.mozilla.org') !== -1) {
+        domain = '.mozilla.org';
+    }
+
+    return domain;
+}
+
+/**
+ * Determines if the consent cookie exists.
+ * @returns {Boolean}
+ */
+function hasConsentCookie() {
+    return (
+        window.Mozilla.Cookies.enabled() &&
+        window.Mozilla.Cookies.hasItem(COOKIE_ID)
+    );
+}
+
+/**
+ * Gets the consent cookie object.
+ * @returns {Object|Boolean} - Returns the consent cookie object or false.
+ */
+function getConsentCookie() {
+    try {
+        return JSON.parse(window.Mozilla.Cookies.getItem(COOKIE_ID));
+    } catch (e) {
+        return false;
+    }
+}
+
+/**
+ * Sets consent cookie with data provided.
+ * @param {Object} data - Object containing consent data.
+ * @returns {Boolean}
+ */
+function setConsentCookie(data) {
+    try {
+        if (typeof data !== 'object') {
+            return false;
+        }
+
+        const date = new Date();
+        date.setDate(date.getDate() + COOKIE_EXPIRY_DAYS);
+        const expires = date.toUTCString();
+
+        window.Mozilla.Cookies.setItem(
+            COOKIE_ID,
+            JSON.stringify(data),
+            expires,
+            '/',
+            getHostName(window.location.hostname),
+            false,
+            'lax'
+        );
+
+        return true;
+    } catch (e) {
+        return false;
+    }
+}
+
+/**
+ * Determines if Global Privacy Control is enabled.
+ * @returns {Boolean}
+ */
+function gpcEnabled() {
+    return (
+        typeof window.Mozilla.gpcEnabled === 'function' &&
+        window.Mozilla.gpcEnabled()
+    );
+}
+
+/**
+ * Takes a given path name and checks it against the allow-list for
+ * displaying the consent banner.
+ * @param {String} pathname
+ * @returns {Boolean}
+ */
+function isURLPermitted(pathname) {
+    let currentPath = pathname;
+
+    // Remove locale from current URL pathname;
+    currentPath = currentPath.replace(/^(\/\w{2}-\w{2}\/|\/\w{2,3}\/)/, '/');
+
+    for (let i = 0; i < MozAllowList.length; i++) {
+        // Turn allowlist path into a regex, supporting wildcards.
+        const pathRegex = new RegExp(
+            '^' + MozAllowList[i].replace(/\*/g, '.*') + '$'
+        );
+
+        if (pathRegex.test(currentPath)) {
+            return true;
+        }
+    }
+
+    return false;
+}
+
+/**
+ * A very primitive state machine to determine if a consent
+ * banner needs to be displayed or if analytics can be loaded.
+ * @param {Object} obj - Object containing consent state flags.
+ * @returns {String} Consent state message.
+ */
+function getConsentState(obj) {
+    /**
+     * If GPC or DNT is enabled, there's no need to show
+     * a banner or load analytics since we take that signal
+     * as a rejection to non-essential cookies and analytics.
+     */
+    if (obj.gpcEnabled) {
+        return 'STATE_GPC_ENABLED';
+    }
+
+    if (obj.dntEnabled) {
+        return 'STATE_DNT_ENABLED';
+    }
+
+    /**
+     * If the visitor is in the EU, and page is on the allow-list,
+     * then show the cookie banner.
+     */
+    if (obj.consentRequired) {
+        if (obj.isURLPermitted) {
+            if (obj.hasConsentCookie) {
+                return 'STATE_HAS_CONSENT_COOKIE';
+            } else {
+                return 'STATE_SHOW_COOKIE_BANNER';
+            }
+        } else {
+            return 'STATE_BANNER_NOT_PERMITTED';
+        }
+    } else {
+        /**
+         * For remaining users outside of EU,
+         * load analytics by default.
+         */
+        if (obj.hasConsentCookie) {
+            return 'STATE_HAS_CONSENT_COOKIE';
+        } else {
+            return 'STATE_COOKIES_PERMITTED';
+        }
+    }
+}
+
+export {
+    consentRequired,
+    dntEnabled,
+    getConsentCookie,
+    getConsentState,
+    getHostName,
+    gpcEnabled,
+    hasConsentCookie,
+    isURLPermitted,
+    setConsentCookie
+};
diff --git a/media/js/base/experiment-utils.es6.js b/media/js/base/experiment-utils.es6.js
index 3231835e755..aa378253cdf 100644
--- a/media/js/base/experiment-utils.es6.js
+++ b/media/js/base/experiment-utils.es6.js
@@ -4,7 +4,9 @@
  * file, You can obtain one at https://mozilla.org/MPL/2.0/.
  */
 
-const knownExcludedarams = [
+import { gpcEnabled, dntEnabled } from './consent/utils.es6';
+
+const knownExcludedParams = [
     'automation=true', // Automated functional tests
     'cjevent=', // CJ Affiliate marketing referral links
     'entrypoint_experiment=', // Mozilla accounts experiments
@@ -17,19 +19,27 @@ const knownExcludedarams = [
 ];
 
 /**
- * Check given URL against a list of well-know experemental query parameters.
+ * Check given URL against a list of well-know experimental query parameters.
  * Issue #10559
  * @param {String} params - query params, defaults to window.location.search.
- * @returns {Boolean} - return false if match is found.
+ * @returns {Boolean} - return false if match is found or if GPC / DNT are enabled.
  */
 function isApprovedToRun(params) {
     let queryString =
         typeof params === 'string' ? params : window.location.search || null;
 
+    if (gpcEnabled()) {
+        return false;
+    }
+
+    if (dntEnabled()) {
+        return false;
+    }
+
     if (queryString) {
         queryString = decodeURIComponent(queryString);
 
-        return knownExcludedarams.every((param) => {
+        return knownExcludedParams.every((param) => {
             return queryString.indexOf(param) === -1;
         });
     }
diff --git a/media/js/base/fxa-bundle-init.es6.js b/media/js/base/fxa-bundle-init.es6.js
index b8fad9d5ec5..75ef56e1031 100644
--- a/media/js/base/fxa-bundle-init.es6.js
+++ b/media/js/base/fxa-bundle-init.es6.js
@@ -4,19 +4,6 @@
  * file, You can obtain one at https://mozilla.org/MPL/2.0/.
  */
 
-import FxaLink from './fxa-link.es6.js';
-import FxaAttribution from './fxa-attribution.es6.js';
-import FxaCoupon from './fxa-coupon.es6.js';
+import FxaBundle from './fxa-bundle.es6';
 
-// Pass coupon URL query parameters through to Mozilla account subscription links.
-FxaCoupon.init(window.location.href);
-
-if (typeof window._SearchParams !== 'undefined') {
-    const urlParams = new window._SearchParams();
-
-    // Track external URL parameter referrals for Mozilla account links.
-    FxaAttribution.init(urlParams.params);
-
-    // Configure Mozilla account links for Sync on desktop.
-    FxaLink.init();
-}
+FxaBundle.init();
diff --git a/media/js/base/fxa-bundle.es6.js b/media/js/base/fxa-bundle.es6.js
new file mode 100644
index 00000000000..9907136ad5d
--- /dev/null
+++ b/media/js/base/fxa-bundle.es6.js
@@ -0,0 +1,71 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import FxaLink from './fxa-link.es6.js';
+import FxaAttribution from './fxa-attribution.es6.js';
+import FxaCoupon from './fxa-coupon.es6.js';
+import { consentRequired, getConsentCookie } from './consent/utils.es6';
+
+const FxaBundle = {
+    // Track external URL parameter referrals for FxA links.
+    initAttribution: () => {
+        if (typeof window._SearchParams !== 'undefined') {
+            const urlParams = new window._SearchParams();
+            FxaAttribution.init(urlParams.params);
+        }
+    },
+
+    handleConsent: (e) => {
+        if (e.detail.analytics) {
+            FxaBundle.initAttribution();
+        }
+
+        window.removeEventListener(
+            'mozConsentStatus',
+            FxaBundle.handleConsent,
+            false
+        );
+    },
+
+    // Handle consent for EU/EAA countries.
+    initConsent: () => {
+        // If visitor is in the EU wait for a consent signal.
+        if (consentRequired()) {
+            window.addEventListener(
+                'mozConsentStatus',
+                FxaBundle.handleConsent,
+                false
+            );
+        } else {
+            /**
+             * Else if outside of the EU, do attribution
+             * (unless consent cookie exists).
+             */
+            const cookie = getConsentCookie();
+
+            if (cookie && !cookie.analytics) {
+                return;
+            }
+
+            FxaBundle.initAttribution();
+        }
+    },
+
+    init: () => {
+        // Pass coupon URL query parameters through to Mozilla account subscription links.
+        FxaCoupon.init(window.location.href);
+
+        // Handle data consent for EU/EAA countries.
+        FxaBundle.initConsent();
+
+        // Configure FxA links for Sync etc.
+        if (typeof window._SearchParams !== 'undefined') {
+            FxaLink.init();
+        }
+    }
+};
+
+export default FxaBundle;
diff --git a/media/js/base/fxa-form-consent.es6.js b/media/js/base/fxa-form-consent.es6.js
new file mode 100644
index 00000000000..e5855cc36d8
--- /dev/null
+++ b/media/js/base/fxa-form-consent.es6.js
@@ -0,0 +1,51 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import FxaForm from './fxa-form.es6.js';
+import { consentRequired, getConsentCookie } from './consent/utils.es6';
+
+const FxaFormConsent = {
+    initForm: (consent) => {
+        const skipAttribution = !consent ? true : false;
+        FxaForm.init(skipAttribution).catch(() => {
+            // do nothing
+        });
+    },
+
+    handleConsent: (e) => {
+        FxaFormConsent.initForm(e.detail.analytics);
+        window.removeEventListener(
+            'mozConsentStatus',
+            FxaFormConsent.handleConsent,
+            false
+        );
+    },
+
+    init: () => {
+        // If visitor is in the EU wait for a consent signal.
+        if (consentRequired()) {
+            window.addEventListener(
+                'mozConsentStatus',
+                FxaFormConsent.handleConsent,
+                false
+            );
+        } else {
+            /**
+             * Else if outside of the EU, do attribution
+             * (unless consent cookie exists).
+             */
+            const cookie = getConsentCookie();
+
+            if (cookie) {
+                FxaFormConsent.initForm(cookie.analytics);
+            } else {
+                FxaFormConsent.initForm(true);
+            }
+        }
+    }
+};
+
+export default FxaFormConsent;
diff --git a/media/js/base/fxa-form-init.es6.js b/media/js/base/fxa-form-init.es6.js
index bd88bd545be..fe1f143b377 100644
--- a/media/js/base/fxa-form-init.es6.js
+++ b/media/js/base/fxa-form-init.es6.js
@@ -4,6 +4,6 @@
  * file, You can obtain one at https://mozilla.org/MPL/2.0/.
  */
 
-import FxaForm from './fxa-form.es6.js';
+import FxaFormConsent from './fxa-form-consent.es6.js';
 
-FxaForm.init();
+FxaFormConsent.init();
diff --git a/media/js/base/fxa-product-button-init.es6.js b/media/js/base/fxa-product-button-init.es6.js
index 970080bb137..a3a37379878 100644
--- a/media/js/base/fxa-product-button-init.es6.js
+++ b/media/js/base/fxa-product-button-init.es6.js
@@ -5,5 +5,33 @@
  */
 
 import FxaProductButton from './fxa-product-button.es6.js';
+import { consentRequired, getConsentCookie } from './consent/utils.es6';
 
-FxaProductButton.init();
+function initButton() {
+    // If visitor is in the EU/EAA, we wait for a consent signal.
+    if (consentRequired()) {
+        window.addEventListener(
+            'mozConsentStatus',
+            (e) => {
+                if (e.detail.analytics) {
+                    FxaProductButton.init();
+                }
+            },
+            false
+        );
+    } else {
+        /**
+         * Else if outside of the EU/EAA, do attribution
+         * (unless consent cookie exists).
+         */
+        const cookie = getConsentCookie();
+
+        if (cookie && !cookie.analytics) {
+            return;
+        }
+
+        FxaProductButton.init();
+    }
+}
+
+initButton();
diff --git a/media/js/base/fxa-product-button.es6.js b/media/js/base/fxa-product-button.es6.js
index 46fe6227aaf..0177f667aef 100644
--- a/media/js/base/fxa-product-button.es6.js
+++ b/media/js/base/fxa-product-button.es6.js
@@ -169,7 +169,7 @@ FxaProductButton.init = function (overwrite) {
     // Collect all Fxa product buttons
     _buttons = document.getElementsByClassName('js-fxa-product-button');
 
-    if (!FxaProductButton.isSupported() || _buttons.length === 0) {
+    if (!FxaProductButton.isSupported()) {
         return false;
     }
 
diff --git a/media/js/base/gtm-snippet.js b/media/js/base/gtm-snippet.js
deleted file mode 100644
index 80f9b796512..00000000000
--- a/media/js/base/gtm-snippet.js
+++ /dev/null
@@ -1,24 +0,0 @@
-/*
- * This Source Code Form is subject to the terms of the Mozilla Public
- * License, v. 2.0. If a copy of the MPL was not distributed with this
- * file, You can obtain one at https://mozilla.org/MPL/2.0/.
- */
-
-(function () {
-    'use strict';
-
-    var GTM_CONTAINER_ID = document
-        .getElementsByTagName('html')[0]
-        .getAttribute('data-gtm-container-id');
-
-    // If doNotTrack is not enabled, it is ok to add GTM
-    // @see https://bugzilla.mozilla.org/show_bug.cgi?id=1217896 for more details
-    // prettier-ignore
-    if (typeof Mozilla.dntEnabled === 'function' && !Mozilla.dntEnabled() && GTM_CONTAINER_ID) {
-        (function(w,d,s,l,i,j,f,dl,k,q){
-            w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});f=d.getElementsByTagName(s)[0];
-            k=i.length;q='//www.googletagmanager.com/gtm.js?id=@&l='+(l||'dataLayer');
-            while(k--){j=d.createElement(s);j.async=!0;j.src=q.replace('@',i[k]);f.parentNode.insertBefore(j,f);}
-        }(window,document,'script','dataLayer',[GTM_CONTAINER_ID]));
-    }
-})();
diff --git a/media/js/base/stub-attribution-init.js b/media/js/base/gtm/gtm-snippet-init.es6.js
similarity index 73%
rename from media/js/base/stub-attribution-init.js
rename to media/js/base/gtm/gtm-snippet-init.es6.js
index 54ce3f29e99..dfb998d2a3e 100644
--- a/media/js/base/stub-attribution-init.js
+++ b/media/js/base/gtm/gtm-snippet-init.es6.js
@@ -4,8 +4,6 @@
  * file, You can obtain one at https://mozilla.org/MPL/2.0/.
  */
 
-(function () {
-    'use strict';
+import GTMSnippet from './gtm-snippet.es6.js';
 
-    Mozilla.StubAttribution.init();
-})();
+GTMSnippet.init();
diff --git a/media/js/base/gtm/gtm-snippet.es6.js b/media/js/base/gtm/gtm-snippet.es6.js
new file mode 100644
index 00000000000..ee712b518e1
--- /dev/null
+++ b/media/js/base/gtm/gtm-snippet.es6.js
@@ -0,0 +1,87 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import {
+    consentRequired,
+    dntEnabled,
+    getConsentCookie,
+    gpcEnabled
+} from '../consent/utils.es6';
+
+const GTM_CONTAINER_ID = document
+    .getElementsByTagName('html')[0]
+    .getAttribute('data-gtm-container-id');
+
+const GTMSnippet = {};
+
+GTMSnippet.handleConsent = (e) => {
+    const hasConsent = e.detail.analytics;
+
+    if (hasConsent) {
+        GTMSnippet.loadSnippet();
+        window.removeEventListener(
+            'mozConsentStatus',
+            GTMSnippet.handleConsent,
+            false
+        );
+    }
+};
+
+GTMSnippet.loadSnippet = () => {
+    if (GTM_CONTAINER_ID) {
+        // prettier-ignore
+        (function(w,d,s,l,i,j,f,dl,k,q){
+            w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});f=d.getElementsByTagName(s)[0];
+            k=i.length;q='//www.googletagmanager.com/gtm.js?id=@&l='+(l||'dataLayer');
+            while(k--){j=d.createElement(s);j.async=!0;j.src=q.replace('@',i[k]);f.parentNode.insertBefore(j,f);}
+        }(window,document,'script','dataLayer',[GTM_CONTAINER_ID]));
+    }
+};
+
+/**
+ * Logic for when to load the GTM snippet. We try and do this as soon as possible
+ * since the script runs in the <head>. For visitors in the EU who require explicit
+ * opt-in, we wait for a `mozConsentStatus` signal handled in `base/consent/init.es6.js`.
+ */
+GTMSnippet.init = () => {
+    /**
+     * If either Global Privacy Control (GPC) or Do Not Track (DNT) are enabled
+     * then we do not load Google Tag Manager.
+     */
+    if (gpcEnabled()) {
+        return;
+    }
+
+    if (dntEnabled()) {
+        return;
+    }
+
+    /**
+     * If visitor is in the EU and consent is required before loading GTM,
+     * then we wait for a consent signal.
+     */
+    if (consentRequired()) {
+        window.addEventListener(
+            'mozConsentStatus',
+            GTMSnippet.handleConsent,
+            false
+        );
+    } else {
+        /**
+         * Else we load GTM by default, unless the visitor has a consent
+         * cookie that rejects analytics.
+         */
+        const cookie = getConsentCookie();
+
+        if (cookie && !cookie.analytics) {
+            return;
+        }
+
+        GTMSnippet.loadSnippet();
+    }
+};
+
+export default GTMSnippet;
diff --git a/media/js/base/gtm/ie/gtm-snippet-ie-init.es6.js b/media/js/base/gtm/ie/gtm-snippet-ie-init.es6.js
new file mode 100644
index 00000000000..adcd082406d
--- /dev/null
+++ b/media/js/base/gtm/ie/gtm-snippet-ie-init.es6.js
@@ -0,0 +1,66 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import GTMSnippet from '../gtm-snippet.es6.js';
+
+function getPageId() {
+    const pageId = document
+        .getElementsByTagName('html')[0]
+        .getAttribute('data-gtm-page-id');
+    const pathName = document.location.pathname;
+
+    return pageId
+        ? pageId
+        : pathName.replace(/^(\/\w{2}-\w{2}\/|\/\w{2,3}\/)/, '/');
+}
+
+/**
+ * Monkey patch for dataLayer.push
+ * Adds href stripped of locale to link click objects when pushed to the dataLayer,
+ * also removes protocol and host if same as parent page from href.
+ */
+function updateDataLayerPush() {
+    const dataLayer = (window.dataLayer = window.dataLayer || []);
+    const hostname = document.location.hostname;
+
+    dataLayer.defaultPush = dataLayer.push;
+    dataLayer.push = () => {
+        for (let i = 0; i < arguments.length; i++) {
+            if (arguments[i].event === 'gtm.linkClick') {
+                const element = arguments[i]['gtm.element'];
+                const href = element.href;
+
+                if (element.hostname === hostname) {
+                    // remove host and locale from internal links
+                    let path = href.replace(/^(?:https?:\/\/)(?:[^/])*/, '');
+                    const locale = path.match(/^(\/\w{2}-\w{2}\/|\/\w{2,3}\/)/);
+
+                    path = locale ? path.replace(locale[0], '/') : path;
+                    arguments[i].newClickHref = path;
+                } else {
+                    arguments[i].newClickHref = href;
+                }
+
+                dataLayer.defaultPush(arguments[i]);
+            } else {
+                dataLayer.defaultPush(arguments[i]);
+            }
+        }
+    };
+}
+
+// Push page ID into dataLayer so it's ready when GTM container loads.
+const dataLayer = (window.dataLayer = window.dataLayer || []);
+
+dataLayer.push({
+    event: 'page-id-loaded',
+    pageId: getPageId()
+});
+
+// Monkey patch dataLayer.push() click events
+updateDataLayerPush();
+
+GTMSnippet.init();
diff --git a/media/js/base/sentry.es6.js b/media/js/base/sentry.es6.js
index 9bf361efdb5..7b04efb1d4d 100644
--- a/media/js/base/sentry.es6.js
+++ b/media/js/base/sentry.es6.js
@@ -15,28 +15,32 @@ import {
     makeFetchTransport
 } from '@sentry/browser';
 
-// Respect Do Not Track
-if (
-    typeof window.Mozilla.dntEnabled === 'function' &&
-    !window.Mozilla.dntEnabled()
-) {
-    // Get Data Source Name (DSN)
-    const sentryDsn = document
-        .getElementsByTagName('html')[0]
-        .getAttribute('data-sentry-dsn');
+function handleEvent(e) {
+    const hasConsent = e.detail.analytics;
 
-    const client = new BrowserClient({
-        dsn: sentryDsn,
-        sampleRate: 0.1,
-        transport: makeFetchTransport,
-        stackParser: defaultStackParser,
-        integrations: [
-            new Dedupe(),
-            new GlobalHandlers(),
-            new HttpContext(),
-            new TryCatch()
-        ]
-    });
+    if (hasConsent) {
+        // Get Data Source Name (DSN)
+        const sentryDsn = document
+            .getElementsByTagName('html')[0]
+            .getAttribute('data-sentry-dsn');
 
-    getCurrentHub().bindClient(client);
+        const client = new BrowserClient({
+            dsn: sentryDsn,
+            sampleRate: 0.1,
+            transport: makeFetchTransport,
+            stackParser: defaultStackParser,
+            integrations: [
+                new Dedupe(),
+                new GlobalHandlers(),
+                new HttpContext(),
+                new TryCatch()
+            ]
+        });
+
+        getCurrentHub().bindClient(client);
+
+        window.removeEventListener('mozConsentStatus', handleEvent, false);
+    }
 }
+
+window.addEventListener('mozConsentStatus', handleEvent, false);
diff --git a/media/js/base/site-ie.js b/media/js/base/site-ie.js
new file mode 100644
index 00000000000..37832829950
--- /dev/null
+++ b/media/js/base/site-ie.js
@@ -0,0 +1,16 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+// This script is run in a conditional comment that only IE understands,
+// so all we care about is making sure that window.site.platform === 'windows'
+// for the stub attribution check.
+window.site = {
+    platform:
+        navigator.platform.indexOf('Win32') !== -1 ||
+        navigator.platform.indexOf('Win64') !== -1
+            ? 'windows'
+            : 'other'
+};
diff --git a/media/js/base/stub-attribution-init-ie.js b/media/js/base/stub-attribution-init-ie.js
deleted file mode 100644
index c6e92a32821..00000000000
--- a/media/js/base/stub-attribution-init-ie.js
+++ /dev/null
@@ -1,22 +0,0 @@
-/*
- * This Source Code Form is subject to the terms of the Mozilla Public
- * License, v. 2.0. If a copy of the MPL was not distributed with this
- * file, You can obtain one at https://mozilla.org/MPL/2.0/.
- */
-
-(function () {
-    'use strict';
-
-    // This script is run in a conditional comment that only IE understands,
-    // so all we care about is making sure that window.site.patform === 'windows'
-    // for the stub attribution check.
-    window.site = {
-        platform:
-            navigator.platform.indexOf('Win32') !== -1 ||
-            navigator.platform.indexOf('Win64') !== -1
-                ? 'windows'
-                : 'other'
-    };
-
-    Mozilla.StubAttribution.init();
-})();
diff --git a/media/js/base/stub-attribution/consent.es6.js b/media/js/base/stub-attribution/consent.es6.js
new file mode 100644
index 00000000000..a083e348d26
--- /dev/null
+++ b/media/js/base/stub-attribution/consent.es6.js
@@ -0,0 +1,74 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import {
+    consentRequired,
+    dntEnabled,
+    getConsentCookie,
+    gpcEnabled
+} from '../consent/utils.es6';
+
+const StubAttributionConsent = {
+    handleConsent: (e) => {
+        const hasConsent = e.detail.analytics;
+
+        if (hasConsent) {
+            window.Mozilla.StubAttribution.init();
+            window.removeEventListener(
+                'mozConsentStatus',
+                StubAttributionConsent.handleConsent,
+                false
+            );
+        }
+    },
+
+    init: () => {
+        /**
+         * If either Global Privacy Control (GPC) or Do Not Track (DNT) are enabled
+         * then do not do attribution.
+         */
+        if (gpcEnabled()) {
+            return;
+        }
+
+        if (dntEnabled()) {
+            return;
+        }
+
+        // If visitor is in the EU/EAA then consent is required before doing attribution.
+        if (consentRequired()) {
+            /**
+             * If we already have a consent cookie that accepts analytics then
+             * start attribution, else wait for a `mozConsentStatus` event.
+             */
+            const cookie = getConsentCookie();
+
+            if (cookie && cookie.analytics) {
+                window.Mozilla.StubAttribution.init();
+            } else {
+                window.addEventListener(
+                    'mozConsentStatus',
+                    StubAttributionConsent.handleConsent,
+                    false
+                );
+            }
+        } else {
+            /**
+             * Else we do attribution by default, unless the visitor has a consent
+             * cookie that rejects analytics.
+             */
+            const cookie = getConsentCookie();
+
+            if (cookie && !cookie.analytics) {
+                return;
+            }
+
+            window.Mozilla.StubAttribution.init();
+        }
+    }
+};
+
+export default StubAttributionConsent;
diff --git a/media/js/base/stub-attribution/init.es6.js b/media/js/base/stub-attribution/init.es6.js
new file mode 100644
index 00000000000..4ae977bb847
--- /dev/null
+++ b/media/js/base/stub-attribution/init.es6.js
@@ -0,0 +1,9 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import StubAttributionConsent from './consent.es6';
+
+StubAttributionConsent.init();
diff --git a/media/js/base/stub-attribution.js b/media/js/base/stub-attribution/stub-attribution.js
similarity index 99%
rename from media/js/base/stub-attribution.js
rename to media/js/base/stub-attribution/stub-attribution.js
index f77ecf532bb..a5fda526094 100644
--- a/media/js/base/stub-attribution.js
+++ b/media/js/base/stub-attribution/stub-attribution.js
@@ -586,10 +586,6 @@ if (typeof window.Mozilla === 'undefined') {
             return false;
         }
 
-        if (Mozilla.dntEnabled()) {
-            return false;
-        }
-
         return true;
     };
 
diff --git a/media/js/firefox/new/common/thanks-direct.es6.js b/media/js/firefox/new/common/thanks-direct.es6.js
index ab3cbb780f2..2fe418a461e 100644
--- a/media/js/firefox/new/common/thanks-direct.es6.js
+++ b/media/js/firefox/new/common/thanks-direct.es6.js
@@ -19,6 +19,8 @@
  * DNT is still respected as an opt-out signal.
  */
 
+import { dntEnabled, gpcEnabled } from '../../../base/consent/utils.es6';
+
 let timeout;
 let requestComplete = false;
 
@@ -154,7 +156,9 @@ function initAttribution() {
 if (
     typeof Mozilla.StubAttribution !== 'undefined' &&
     Mozilla.StubAttribution.meetsRequirements() &&
-    !Mozilla.StubAttribution.hasCookie()
+    !Mozilla.StubAttribution.hasCookie() &&
+    !gpcEnabled() &&
+    !dntEnabled()
 ) {
     initAttribution();
 } else {
diff --git a/media/js/glean/init.es6.js b/media/js/glean/init.es6.js
index 5d5287ad4e1..8cffb3a7783 100644
--- a/media/js/glean/init.es6.js
+++ b/media/js/glean/init.es6.js
@@ -4,67 +4,26 @@
  * file, You can obtain one at https://mozilla.org/MPL/2.0/.
  */
 
-import Glean from '@mozilla/glean/web';
-import GleanMetrics from '@mozilla/glean/metrics';
-import { recordCustomPageMetrics, pageEvent } from './page.es6';
+import { pageEvent } from './page.es6';
 import { clickEvent } from './elements.es6';
 import Utils from './utils.es6';
 
-function initGlean() {
-    const pageUrl = window.location.href;
-    const endpoint = 'https://www.mozilla.org';
-    const channel = pageUrl.startsWith(endpoint) ? 'prod' : 'non-prod';
-
-    /**
-     * Ensure telemetry coming from automated testing is tagged
-     * https://mozilla.github.io/glean/book/reference/debug/sourceTags.html
-     */
-    if (pageUrl.includes('automation=true')) {
-        Glean.setSourceTags(['automation']);
-    }
-
-    Glean.initialize('bedrock', Utils.isTelemetryEnabled(), {
-        channel: channel,
-        serverEndpoint: endpoint
-    });
-
-    /**
-     * Record some additional page metrics that
-     * aren't in the default page_load event.
-     */
-    recordCustomPageMetrics();
-
-    /**
-     * Manually call Glean's default page_load event. Here
-     * we override `url` and `referrer` since we need to
-     * apply some custom logic to these values before they
-     * are sent.
-     */
-    GleanMetrics.pageLoad({
-        url: Utils.getUrl(),
-        referrer: Utils.getReferrer()
-    });
+if (typeof window.Mozilla === 'undefined') {
+    window.Mozilla = {};
 }
 
+Utils.bootstrapGlean();
+
 /**
  * Creates global helpers on the window.Mozilla.Glean
  * namespace, so that external JS bundles can trigger
  * custom interaction events.
  */
-function initHelpers() {
-    if (typeof window.Mozilla === 'undefined') {
-        window.Mozilla = {};
+window.Mozilla.Glean = {
+    pageEvent: (obj) => {
+        pageEvent(obj);
+    },
+    clickEvent: (obj) => {
+        clickEvent(obj);
     }
-
-    window.Mozilla.Glean = {
-        pageEvent: (obj) => {
-            pageEvent(obj);
-        },
-        clickEvent: (obj) => {
-            clickEvent(obj);
-        }
-    };
-}
-
-initGlean();
-initHelpers();
+};
diff --git a/media/js/glean/utils.es6.js b/media/js/glean/utils.es6.js
index cd7538b4300..a1df63b9734 100644
--- a/media/js/glean/utils.es6.js
+++ b/media/js/glean/utils.es6.js
@@ -4,6 +4,11 @@
  * file, You can obtain one at https://mozilla.org/MPL/2.0/.
  */
 
+import Glean from '@mozilla/glean/web';
+import GleanMetrics from '@mozilla/glean/metrics';
+import { recordCustomPageMetrics } from './page.es6';
+import { consentRequired, getConsentCookie } from '../base/consent/utils.es6';
+
 const Utils = {
     filterNewsletterURL: (str) => {
         try {
@@ -93,14 +98,92 @@ const Utils = {
         return pageId && pageId === '404' ? '404' : '200';
     },
 
-    isTelemetryEnabled: () => {
-        if (
-            typeof Mozilla.Cookies !== 'undefined' &&
-            Mozilla.Cookies.enabled()
-        ) {
-            return !Mozilla.Cookies.hasItem('moz-1st-party-data-opt-out');
+    /**
+     * Initialize Glean for sending pings.
+     * @param {*} telemetryEnabled
+     */
+    initGlean: (telemetryEnabled) => {
+        const pageUrl = window.location.href;
+        const endpoint = 'https://www.mozilla.org';
+        const channel = pageUrl.startsWith(endpoint) ? 'prod' : 'non-prod';
+
+        /**
+         * Ensure telemetry coming from automated testing is tagged
+         * https://mozilla.github.io/glean/book/reference/debug/sourceTags.html
+         */
+        if (pageUrl.includes('automation=true')) {
+            Glean.setSourceTags(['automation']);
+        }
+
+        Glean.initialize('bedrock', telemetryEnabled, {
+            channel: channel,
+            serverEndpoint: endpoint
+        });
+    },
+
+    /**
+     * Record page load event and add custom metrics.
+     */
+    initPageLoadEvent: () => {
+        recordCustomPageMetrics();
+
+        /**
+         * Manually call Glean's default page_load event. Here
+         * we override `url` and `referrer` since we need to
+         * apply some custom logic to these values before they
+         * are sent.
+         */
+        GleanMetrics.pageLoad({
+            url: Utils.getUrl(),
+            referrer: Utils.getReferrer()
+        });
+    },
+
+    /**
+     * Initialize Glean and fire page load event only if telemetry
+     * is enabled.
+     * @param {Boolean} telemetryEnabled
+     */
+    configureGlean: (telemetryEnabled) => {
+        Utils.initGlean(telemetryEnabled);
+
+        if (telemetryEnabled) {
+            Utils.initPageLoadEvent();
+        }
+    },
+
+    handleConsent: (e) => {
+        Utils.configureGlean(e.detail.analytics);
+        window.removeEventListener(
+            'mozConsentStatus',
+            Utils.handleConsent,
+            false
+        );
+    },
+
+    /**
+     * Configure Glean depending on data consent requirements.
+     */
+    bootstrapGlean: () => {
+        /**
+         * If visitor is in the EU consent is required so we wait
+         * for a consent signal.
+         */
+        if (consentRequired()) {
+            window.addEventListener(
+                'mozConsentStatus',
+                Utils.handleConsent,
+                false
+            );
+        } else {
+            /**
+             * Else if outside of the EU, load Glean as normal
+             * (unless consent cookie exists).
+             */
+            const cookie = getConsentCookie();
+            const consent = cookie ? cookie.analytics : true;
+            Utils.configureGlean(consent);
         }
-        return true;
     }
 };
 
diff --git a/media/js/ie/gtm-snippet.js b/media/js/ie/gtm-snippet.js
deleted file mode 100644
index 7b887d2ab52..00000000000
--- a/media/js/ie/gtm-snippet.js
+++ /dev/null
@@ -1,89 +0,0 @@
-/*
- * This Source Code Form is subject to the terms of the Mozilla Public
- * License, v. 2.0. If a copy of the MPL was not distributed with this
- * file, You can obtain one at https://mozilla.org/MPL/2.0/.
- */
-
-(function () {
-    'use strict';
-
-    var dataLayer = (window.dataLayer = window.dataLayer || []);
-
-    function initGA() {
-        var GTM_CONTAINER_ID = document
-            .getElementsByTagName('html')[0]
-            .getAttribute('data-gtm-container-id');
-
-        if (GTM_CONTAINER_ID) {
-            // prettier-ignore
-            (function(w,d,s,l,i,j,f,dl,k,q){
-                w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});f=d.getElementsByTagName(s)[0];
-                k=i.length;q='//www.googletagmanager.com/gtm.js?id=@&l='+(l||'dataLayer');
-                while(k--){j=d.createElement(s);j.async=!0;j.src=q.replace('@',i[k]);f.parentNode.insertBefore(j,f);}
-            }(window,document,'script','dataLayer',[GTM_CONTAINER_ID]));
-        }
-    }
-
-    function getPageId() {
-        var pageId = document
-            .getElementsByTagName('html')[0]
-            .getAttribute('data-gtm-page-id');
-        var pathName = document.location.pathname;
-
-        return pageId
-            ? pageId
-            : pathName.replace(/^(\/\w{2}-\w{2}\/|\/\w{2,3}\/)/, '/');
-    }
-
-    /**
-     * Monkey patch for dataLayer.push
-     * Adds href stripped of locale to link click objects when pushed to the dataLayer,
-     * also removes protocol and host if same as parent page from href.
-     */
-    function updateDataLayerPush() {
-        var dataLayer = (window.dataLayer = window.dataLayer || []);
-        var hostname = document.location.hostname;
-
-        dataLayer.defaultPush = dataLayer.push;
-        dataLayer.push = function () {
-            for (var i = 0; i < arguments.length; i++) {
-                if (arguments[i].event === 'gtm.linkClick') {
-                    var element = arguments[i]['gtm.element'];
-                    var href = element.href;
-
-                    if (element.hostname === hostname) {
-                        // remove host and locale from internal links
-                        var path = href.replace(
-                            /^(?:https?:\/\/)(?:[^/])*/,
-                            ''
-                        );
-                        var locale = path.match(
-                            /^(\/\w{2}-\w{2}\/|\/\w{2,3}\/)/
-                        );
-
-                        path = locale ? path.replace(locale[0], '/') : path;
-                        arguments[i].newClickHref = path;
-                    } else {
-                        arguments[i].newClickHref = href;
-                    }
-
-                    dataLayer.defaultPush(arguments[i]);
-                } else {
-                    dataLayer.defaultPush(arguments[i]);
-                }
-            }
-        };
-    }
-
-    // Push page ID into dataLayer so it's ready when GTM container loads.
-    dataLayer.push({
-        event: 'page-id-loaded',
-        pageId: getPageId()
-    });
-
-    // Load GA script.
-    initGA();
-
-    // Monkey patch dataLayer.push() click events
-    updateDataLayerPush();
-})();
diff --git a/media/js/mozorg/account.es6.js b/media/js/mozorg/account.es6.js
deleted file mode 100644
index 676d93420ef..00000000000
--- a/media/js/mozorg/account.es6.js
+++ /dev/null
@@ -1,21 +0,0 @@
-/*
- * This Source Code Form is subject to the terms of the Mozilla Public
- * License, v. 2.0. If a copy of the MPL was not distributed with this
- * file, You can obtain one at https://mozilla.org/MPL/2.0/.
- */
-
-import FxaForm from '../base/fxa-form.es6.js';
-import FxaProductButton from '../base/fxa-product-button.es6.js';
-
-// Prevent double-requesting Flow IDs, inits FxaForm even on non-firefox browsers.
-if (window.Mozilla.Client.isFirefoxDesktop) {
-    window.Mozilla.Client.getFxaDetails(function (details) {
-        if (details.setup) {
-            FxaProductButton.init();
-        } else {
-            FxaForm.init();
-        }
-    });
-} else {
-    FxaForm.init();
-}
diff --git a/media/js/mozorg/home/monitor-banner-init.js b/media/js/mozorg/home/monitor-banner.es6.js
similarity index 57%
rename from media/js/mozorg/home/monitor-banner-init.js
rename to media/js/mozorg/home/monitor-banner.es6.js
index 68530d2f83f..a2c78c38877 100644
--- a/media/js/mozorg/home/monitor-banner-init.js
+++ b/media/js/mozorg/home/monitor-banner.es6.js
@@ -4,12 +4,10 @@
  * file, You can obtain one at https://mozilla.org/MPL/2.0/.
  */
 
-(function () {
-    'use strict';
+import MozBanner from '../../base/banners/mozilla-banner.es6';
 
-    function onLoad() {
-        window.Mozilla.Banner.init('monitor-banner');
-    }
+function onLoad() {
+    MozBanner.init('monitor-banner');
+}
 
-    window.Mozilla.run(onLoad);
-})();
+window.Mozilla.run(onLoad);
diff --git a/media/js/privacy/cookie-settings-form-init.es6.js b/media/js/privacy/cookie-settings-form-init.es6.js
new file mode 100644
index 00000000000..22b55b5b561
--- /dev/null
+++ b/media/js/privacy/cookie-settings-form-init.es6.js
@@ -0,0 +1,9 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import CookieSettingsForm from './cookie-settings-form.es6';
+
+CookieSettingsForm.init();
diff --git a/media/js/privacy/cookie-settings-form.es6.js b/media/js/privacy/cookie-settings-form.es6.js
new file mode 100644
index 00000000000..2f0d34ae067
--- /dev/null
+++ b/media/js/privacy/cookie-settings-form.es6.js
@@ -0,0 +1,121 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import {
+    consentRequired,
+    getConsentCookie,
+    setConsentCookie
+} from '../base/consent/utils.es6';
+
+const CookieSettingsForm = {};
+
+CookieSettingsForm.getFormData = () => {
+    return {
+        preference:
+            document.querySelector(
+                'input[name="cookie-radio-preference"]:checked'
+            ).value === 'yes',
+        analytics:
+            document.querySelector(
+                'input[name="cookie-radio-analytics"]:checked'
+            ).value === 'yes'
+    };
+};
+
+CookieSettingsForm.setFormData = (data) => {
+    if (data.preference) {
+        document
+            .getElementById('cookie-radio-preference-yes')
+            .setAttribute('checked', '');
+        document
+            .getElementById('cookie-radio-preference-no')
+            .removeAttribute('checked');
+    } else {
+        document
+            .getElementById('cookie-radio-preference-yes')
+            .removeAttribute('checked');
+        document
+            .getElementById('cookie-radio-preference-no')
+            .setAttribute('checked', '');
+    }
+
+    if (data.analytics) {
+        document
+            .getElementById('cookie-radio-analytics-yes')
+            .setAttribute('checked', '');
+        document
+            .getElementById('cookie-radio-analytics-no')
+            .removeAttribute('checked');
+    } else {
+        document
+            .getElementById('cookie-radio-analytics-yes')
+            .removeAttribute('checked');
+        document
+            .getElementById('cookie-radio-analytics-no')
+            .setAttribute('checked', '');
+    }
+};
+
+CookieSettingsForm.onFormSubmit = (e) => {
+    e.preventDefault();
+    const config = CookieSettingsForm.getFormData();
+    setConsentCookie(config);
+    CookieSettingsForm.showSuccessMessage();
+};
+
+CookieSettingsForm.showSuccessMessage = () => {
+    const msg = document.querySelector('.cookie-consent-form-submit-success');
+    msg.classList.remove('hidden');
+    msg.focus();
+};
+
+CookieSettingsForm.unbindEvents = () => {
+    document
+        .querySelector('.cookie-consent-form')
+        .removeEventListener('submit', CookieSettingsForm.onFormSubmit, false);
+};
+
+CookieSettingsForm.bindEvents = () => {
+    document
+        .querySelector('.cookie-consent-form')
+        .addEventListener('submit', CookieSettingsForm.onFormSubmit, false);
+};
+
+CookieSettingsForm.initBreadCrumbLinks = () => {
+    const breadCrumbLinks = document.querySelector('.mzp-c-breadcrumb');
+
+    if (!breadCrumbLinks) {
+        return;
+    }
+
+    // Only show previous page link if there's page history.
+    if (window.history.length > 1) {
+        breadCrumbLinks.classList.remove('is-hidden');
+
+        breadCrumbLinks.addEventListener(
+            'click',
+            (e) => {
+                e.preventDefault();
+                window.history.back();
+            },
+            false
+        );
+    }
+};
+
+CookieSettingsForm.init = () => {
+    const defaultConfig = {
+        analytics: consentRequired() ? false : true,
+        preference: consentRequired() ? false : true
+    };
+    const config = getConsentCookie() || defaultConfig;
+
+    CookieSettingsForm.setFormData(config);
+    CookieSettingsForm.bindEvents();
+    CookieSettingsForm.initBreadCrumbLinks();
+};
+
+export default CookieSettingsForm;
diff --git a/media/js/products/shared/affiliate-attribution.es6.js b/media/js/products/shared/affiliate-attribution.es6.js
index ee72e7aebc0..6033d30ac8a 100644
--- a/media/js/products/shared/affiliate-attribution.es6.js
+++ b/media/js/products/shared/affiliate-attribution.es6.js
@@ -8,7 +8,6 @@ import FxaProductButton from '../../base/fxa-product-button.es6.js';
 
 const AffiliateAttribution = {};
 const _marketingCookieID = 'moz-cj-affiliate';
-const _preferenceCookieID = 'moz-pref-cj-affiliate';
 
 AffiliateAttribution.hasMarketingCookie = function () {
     return Mozilla.Cookies.hasItem(_marketingCookieID);
@@ -42,29 +41,6 @@ AffiliateAttribution.removeMarketingCookie = function () {
     );
 };
 
-AffiliateAttribution.hasPreferenceCookie = function () {
-    return Mozilla.Cookies.hasItem(_preferenceCookieID);
-};
-
-AffiliateAttribution.getPreferenceCookie = function () {
-    return Mozilla.Cookies.getItem(_preferenceCookieID);
-};
-
-AffiliateAttribution.setPreferenceCookie = function (value) {
-    const date = new Date();
-    const cookieDuration = 30 * 24 * 60 * 60 * 1000; // 30 day expiration
-    date.setTime(date.getTime() + cookieDuration);
-    Mozilla.Cookies.setItem(
-        _preferenceCookieID,
-        value,
-        date.toUTCString(),
-        '/',
-        null,
-        false,
-        'lax'
-    );
-};
-
 AffiliateAttribution.meetsRequirements = function () {
     if (
         typeof Mozilla.Cookies === 'undefined' ||
@@ -155,45 +131,11 @@ AffiliateAttribution.fetch = function (flowId, cjID, value) {
     });
 };
 
-AffiliateAttribution.optOut = function () {
-    return new window.Promise((resolve, reject) => {
-        const overwrite = true;
-        FxaProductButton.init(overwrite)
-            .then(() => {
-                AffiliateAttribution.setPreferenceCookie('reject');
-                AffiliateAttribution.removeMarketingCookie();
-                resolve();
-            })
-            .catch(() => {
-                reject();
-            });
-    });
-};
-
-AffiliateAttribution.shouldShowOptOutNotification = function () {
-    return (
-        (Boolean(AffiliateAttribution.getCJEventParam()) ||
-            AffiliateAttribution.hasMarketingCookie()) &&
-        !AffiliateAttribution.hasPreferenceCookie()
-    );
-};
-
-AffiliateAttribution.shouldInitiateAttributionFlow = function () {
-    return (
-        AffiliateAttribution.meetsRequirements() &&
-        AffiliateAttribution.getPreferenceCookie() !== 'reject'
-    );
-};
-
 AffiliateAttribution.addFlowParams = function () {
     FxaProductButton.init();
 };
 
 AffiliateAttribution.init = function () {
-    if (!AffiliateAttribution.meetsRequirements()) {
-        return false;
-    }
-
     return new window.Promise((resolve, reject) => {
         const cjEventParamValue = AffiliateAttribution.getCJEventParam();
 
diff --git a/media/js/products/shared/affiliate-consent.es6.js b/media/js/products/shared/affiliate-consent.es6.js
new file mode 100644
index 00000000000..c5d57634ee0
--- /dev/null
+++ b/media/js/products/shared/affiliate-consent.es6.js
@@ -0,0 +1,74 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import AffiliateAttribution from './affiliate-attribution.es6';
+import {
+    consentRequired,
+    dntEnabled,
+    getConsentCookie,
+    gpcEnabled
+} from '../../base/consent/utils.es6';
+
+const AffiliateConsent = {
+    initAffiliateFlow: () => {
+        if (AffiliateAttribution.meetsRequirements()) {
+            AffiliateAttribution.init().catch((e) => {
+                console.error(e); // eslint-disable-line no-console
+            });
+        } else {
+            // Just add flow params as normal.
+            AffiliateAttribution.addFlowParams();
+        }
+    },
+
+    initFlowParams: () => {
+        AffiliateAttribution.addFlowParams();
+    },
+
+    handleConsent: (e) => {
+        const hasConsent = e.detail.analytics;
+
+        if (hasConsent) {
+            AffiliateConsent.initAffiliateFlow();
+            window.removeEventListener(
+                'mozConsentStatus',
+                AffiliateConsent.handleConsent,
+                false
+            );
+        }
+    },
+
+    init: () => {
+        // If visitor is in the EU/EAA, we wait for a consent signal.
+        if (consentRequired()) {
+            window.addEventListener(
+                'mozConsentStatus',
+                AffiliateConsent.handleConsent,
+                false
+            );
+        } else {
+            /**
+             * Else if outside of the EU/EAA, do attribution
+             * (unless consent cookie exists).
+             */
+            const cookie = getConsentCookie();
+
+            if (cookie && !cookie.analytics) {
+                return;
+            }
+
+            // If GPC/DNT is enabled, just add flow params.
+            if (dntEnabled() || gpcEnabled()) {
+                AffiliateConsent.initFlowParams();
+                return;
+            }
+
+            AffiliateConsent.initAffiliateFlow();
+        }
+    }
+};
+
+export default AffiliateConsent;
diff --git a/media/js/products/shared/affiliate-init.es6.js b/media/js/products/shared/affiliate-init.es6.js
index 07aec4eb8d4..5e0a7a49dbc 100644
--- a/media/js/products/shared/affiliate-init.es6.js
+++ b/media/js/products/shared/affiliate-init.es6.js
@@ -4,150 +4,6 @@
  * file, You can obtain one at https://mozilla.org/MPL/2.0/.
  */
 
-import AffiliateAttribution from './affiliate-attribution.es6';
+import AffiliateConsent from './affiliate-consent.es6';
 
-const notification = document.querySelector('.affiliate-notification');
-
-function bindNotificationEvents() {
-    if (notification) {
-        notification
-            .querySelector('.affiliate-notification-ok')
-            .addEventListener('click', handleOkClick, false);
-
-        notification
-            .querySelector('.affiliate-notification-reject')
-            .addEventListener('click', handleOptOutClick, false);
-
-        notification
-            .querySelector('.mzp-c-notification-bar-button')
-            .addEventListener('click', handleCloseNotification, false);
-    }
-}
-
-function unbindNotificationEvents() {
-    if (notification) {
-        notification
-            .querySelector('.affiliate-notification-ok')
-            .removeEventListener('click', handleOkClick, false);
-
-        notification
-            .querySelector('.affiliate-notification-reject')
-            .removeEventListener('click', handleOptOutClick, false);
-
-        notification
-            .querySelector('.mzp-c-notification-bar-button')
-            .removeEventListener('click', handleCloseNotification, false);
-    }
-}
-
-function handleOptOutClick(e) {
-    e.preventDefault();
-
-    unbindNotificationEvents();
-    AffiliateAttribution.optOut()
-        .then(() => {
-            notification.classList.remove('show');
-            unbindNotificationEvents();
-
-            // UA
-            window.dataLayer.push({
-                eLabel: 'Banner Click (Reject)',
-                'data-banner-name': 'Affiliate notification',
-                'data-banner-click': '1',
-                event: 'in-page-interaction'
-            });
-            // GA4
-            window.dataLayer.push({
-                event: 'widget_action',
-                type: 'affiliate notification',
-                action: 'reject'
-            });
-        })
-        .catch((e) => {
-            throw new Error(e);
-        });
-}
-
-function handleOkClick(e) {
-    e.preventDefault();
-    AffiliateAttribution.setPreferenceCookie('accept');
-    notification.classList.remove('show');
-    unbindNotificationEvents();
-
-    // UA
-    window.dataLayer.push({
-        eLabel: 'Banner Click (OK)',
-        'data-banner-name': 'Affiliate notification',
-        'data-banner-click': '1',
-        event: 'in-page-interaction'
-    });
-    // GA4
-    window.dataLayer.push({
-        event: 'widget_action',
-        type: 'affiliate notification',
-        action: 'accept'
-    });
-}
-
-function handleCloseNotification(e) {
-    e.preventDefault();
-    AffiliateAttribution.setPreferenceCookie('accept');
-    notification.classList.remove('show');
-    unbindNotificationEvents();
-
-    // UA
-    window.dataLayer.push({
-        eLabel: 'Banner Dismissal',
-        'data-banner-name': 'Affiliate notification',
-        'data-banner-dismissal': '1',
-        event: 'in-page-interaction'
-    });
-    // GA4
-    window.dataLayer.push({
-        event: 'widget_action',
-        type: 'affiliate notification',
-        action: 'dismiss'
-    });
-}
-
-function showOptOutNotification() {
-    const notification = document.querySelector('.affiliate-notification');
-
-    if (notification) {
-        notification.classList.add('show');
-        bindNotificationEvents();
-
-        // UA
-        window.dataLayer.push({
-            eLabel: 'Banner Impression',
-            'data-banner-name': 'Affiliate notification',
-            'data-banner-impression': '1',
-            event: 'non-interaction'
-        });
-        // GA4
-        window.dataLayer.push({
-            event: 'widget_action',
-            type: 'affiliate notification',
-            action: 'impression',
-            non_interaction: true
-        });
-    }
-}
-
-// Only initiate the affiliate attribution flow If there's not an opt-out cookie set.
-if (AffiliateAttribution.shouldInitiateAttributionFlow()) {
-    AffiliateAttribution.init()
-        .then(() => {
-            // If there's a CJ event param in the URL, or there's a marketing cookie
-            // already set, then show the opt-out notification.
-            if (AffiliateAttribution.shouldShowOptOutNotification()) {
-                showOptOutNotification();
-            }
-        })
-        .catch((e) => {
-            console.error(e); // eslint-disable-line no-console
-        });
-} else {
-    // Just add flow params as normal.
-    AffiliateAttribution.addFlowParams();
-}
+AffiliateConsent.init();
diff --git a/media/js/products/shared/stripe.es6.js b/media/js/products/shared/stripe.es6.js
new file mode 100644
index 00000000000..3e41ba5cff4
--- /dev/null
+++ b/media/js/products/shared/stripe.es6.js
@@ -0,0 +1,21 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+function handleEvent(e) {
+    const hasConsent = e.detail.analytics;
+
+    if (hasConsent) {
+        // init Stripe Radar (3rd party script).
+        const newScriptTag = document.createElement('script');
+        const target = document.getElementsByTagName('script')[0];
+        newScriptTag.src = 'https://js.stripe.com/v3/';
+        target.parentNode.insertBefore(newScriptTag, target);
+
+        window.removeEventListener('mozConsentStatus', handleEvent, false);
+    }
+}
+
+window.addEventListener('mozConsentStatus', handleEvent, false);
diff --git a/media/static-bundles.json b/media/static-bundles.json
index 1c6e5906f2d..49a04f54390 100644
--- a/media/static-bundles.json
+++ b/media/static-bundles.json
@@ -920,7 +920,6 @@
     },
     {
       "files": [
-        "css/products/shared/affiliate.scss",
         "css/products/vpn/components/hero.scss",
         "css/products/vpn/components/block.scss",
         "css/products/vpn/components/pricing-plus-relay.scss",
@@ -931,7 +930,6 @@
     },
     {
       "files": [
-        "css/products/shared/affiliate.scss",
         "css/products/vpn/common-refresh.scss"
       ],
       "name": "mozilla-vpn-common-refresh"
@@ -950,7 +948,6 @@
     },
     {
       "files": [
-        "css/products/shared/affiliate.scss",
         "css/products/vpn/components/block.scss",
         "css/products/vpn/components/pricing-basic.scss",
         "css/products/vpn/common.scss"
@@ -1254,6 +1251,12 @@
         "css/mozorg/rise25/rise25.scss"
       ],
       "name": "rise25"
+    },
+    {
+      "files": [
+        "css/privacy/cookie-settings-form.scss"
+      ],
+      "name": "cookie-settings-form"
     }
   ],
   "js": [
@@ -1272,12 +1275,19 @@
     {
       "files": [
         "js/base/site.js",
-        "js/base/dnt-helper.js",
+        "js/base/consent/privacy-helpers.js",
         "js/base/mozilla-cookie-helper.js",
         "js/base/core-datalayer-page-id.js"
       ],
       "name": "site"
     },
+    {
+      "files": [
+        "js/base/site-ie.js",
+        "js/base/mozilla-cookie-helper.js"
+      ],
+      "name": "site-ie"
+    },
     {
       "files": [
         "js/glean/init.es6.js"
@@ -1344,21 +1354,11 @@
     },
     {
       "files": [
-        "js/base/stub-attribution.js",
-        "js/base/stub-attribution-init.js"
+        "js/base/stub-attribution/stub-attribution.js",
+        "js/base/stub-attribution/init.es6.js"
       ],
       "name": "stub-attribution"
     },
-    {
-      "files": [
-        "js/base/dnt-helper.js",
-        "js/base/mozilla-cookie-helper.js",
-        "js/base/search-params.js",
-        "js/base/stub-attribution.js",
-        "js/base/stub-attribution-init-ie.js"
-      ],
-      "name": "stub-attribution-ie"
-    },
     {
       "files": [
         "js/base/protocol/modal-global.es6.js"
@@ -1418,8 +1418,7 @@
     },
     {
       "files": [
-        "js/base/banners/mozilla-banner.js",
-        "js/base/banners/firefox-app-store-banner-init.js"
+        "js/base/banners/firefox-app-store-banner.es6.js"
       ],
       "name": "firefox-app-store-banner"
     },
@@ -1439,10 +1438,16 @@
     },
     {
       "files": [
-        "js/base/gtm-snippet.js"
+        "js/base/gtm/gtm-snippet-init.es6.js"
       ],
       "name": "gtm-snippet"
     },
+    {
+      "files": [
+        "js/base/gtm/ie/gtm-snippet-ie-init.es6.js"
+      ],
+      "name": "gtm-snippet-ie"
+    },
     {
       "files": [
         "js/base/protocol/init-sidemenu.es6.js"
@@ -1465,7 +1470,7 @@
       "files": [
         "js/base/mozilla-fxa.js",
         "js/base/mozilla-fxa-init.js",
-        "js/mozorg/account.es6.js"
+        "js/base/fxa-form-init.es6.js"
       ],
       "name": "mozilla_account"
     },
@@ -1615,6 +1620,13 @@
       ],
       "name": "lib"
     },
+    {
+      "files": [
+        "js/libs/classlist.js",
+        "js/base/search-params.js"
+      ],
+      "name": "lib-ie"
+    },
     {
       "files": [
         "js/base/protocol/init-details.es6.js",
@@ -1630,8 +1642,6 @@
     },
     {
       "files": [
-        "js/base/fxa-link.es6.js",
-        "js/base/fxa-attribution.es6.js",
         "js/base/fxa-bundle-init.es6.js"
       ],
       "name": "fxa"
@@ -1644,6 +1654,18 @@
       ],
       "name": "data"
     },
+    {
+      "files": [
+        "js/base/consent/init.es6.js"
+      ],
+      "name": "consent-banner"
+    },
+    {
+      "files": [
+        "js/privacy/cookie-settings-form-init.es6.js"
+      ],
+      "name": "cookie-settings-form"
+    },
     {
       "files": [
         "js/base/datalayer-begincheckout-init.es6.js"
@@ -1754,6 +1776,12 @@
       ],
       "name": "chromebook"
     },
+    {
+      "files": [
+        "js/products/shared/stripe.es6.js"
+      ],
+      "name": "stripe"
+    },
     {
       "files": [
         "js/products/vpn/landing.js"
@@ -1867,8 +1895,7 @@
     },
     {
       "files": [
-        "js/base/banners/mozilla-banner.js",
-        "js/mozorg/home/monitor-banner-init.js"
+        "js/mozorg/home/monitor-banner.es6.js"
       ],
       "name": "monitor-banner"
     },
diff --git a/package-lock.json b/package-lock.json
index 471ab087ab2..1b228f32aef 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -13,6 +13,7 @@
         "@babel/preset-env": "^7.24.3",
         "@mozilla-protocol/core": "^19.1.0",
         "@mozilla/glean": "^5.0.0",
+        "@mozmeao/consent-banner": "^1.0.0",
         "@mozmeao/cookie-helper": "^1.1.0",
         "@mozmeao/dnt-helper": "^1.0.0",
         "@mozmeao/trafficcop": "^3.0.0",
@@ -2200,6 +2201,14 @@
         "npm": ">=7.0.0"
       }
     },
+    "node_modules/@mozmeao/consent-banner": {
+      "version": "1.0.0",
+      "resolved": "https://registry.npmjs.org/@mozmeao/consent-banner/-/consent-banner-1.0.0.tgz",
+      "integrity": "sha512-O/CJhPTrr2DFGMc07MPeG4C0czFjddjycGvk0E5ZD3sHMVoFDjW+Ym2x2Vznn8ZAF0sHpe5X17NMzPP1uu1hTQ==",
+      "peerDependencies": {
+        "@mozmeao/cookie-helper": "^1.1.0"
+      }
+    },
     "node_modules/@mozmeao/cookie-helper": {
       "version": "1.1.0",
       "resolved": "https://registry.npmjs.org/@mozmeao/cookie-helper/-/cookie-helper-1.1.0.tgz",
diff --git a/package.json b/package.json
index 915ae2a1e79..798ec5fca39 100644
--- a/package.json
+++ b/package.json
@@ -8,6 +8,7 @@
     "@babel/preset-env": "^7.24.3",
     "@mozilla-protocol/core": "^19.1.0",
     "@mozilla/glean": "^5.0.0",
+    "@mozmeao/consent-banner": "^1.0.0",
     "@mozmeao/cookie-helper": "^1.1.0",
     "@mozmeao/dnt-helper": "^1.0.0",
     "@mozmeao/trafficcop": "^3.0.0",
diff --git a/tests/unit/spec/base/consent/consent-utils.js b/tests/unit/spec/base/consent/consent-utils.js
new file mode 100644
index 00000000000..d5d865d4256
--- /dev/null
+++ b/tests/unit/spec/base/consent/consent-utils.js
@@ -0,0 +1,286 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import {
+    consentRequired,
+    getConsentCookie,
+    getConsentState,
+    getHostName,
+    hasConsentCookie,
+    isURLPermitted,
+    setConsentCookie
+} from '../../../../../media/js/base/consent/utils.es6';
+
+describe('consentRequired()', function () {
+    afterEach(function () {
+        document
+            .getElementsByTagName('html')[0]
+            .removeAttribute('data-needs-consent');
+    });
+
+    it('should return true when expected', function () {
+        document
+            .getElementsByTagName('html')[0]
+            .setAttribute('data-needs-consent', 'True');
+        expect(consentRequired()).toBeTrue();
+    });
+
+    it('should return false when expected', function () {
+        document
+            .getElementsByTagName('html')[0]
+            .setAttribute('data-needs-consent', 'False');
+        expect(consentRequired()).toBeFalse();
+    });
+
+    it('should return false when data attribute is missing', function () {
+        expect(consentRequired()).toBeFalse();
+    });
+
+    it('should return false when data attribute is bad value', function () {
+        document
+            .getElementsByTagName('html')[0]
+            .setAttribute('data-needs-consent', 'undefined');
+        expect(consentRequired()).toBeFalse();
+    });
+});
+
+describe('getConsentCookie()', function () {
+    it('should return consent object if a consent cookie exists', function () {
+        const obj = {
+            analytics: true,
+            preference: true
+        };
+        spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+            JSON.stringify(obj)
+        );
+        const consent = getConsentCookie();
+        expect(consent).toEqual(obj);
+        expect(window.Mozilla.Cookies.getItem).toHaveBeenCalledWith(
+            'moz-consent-pref'
+        );
+    });
+
+    it('should return false if a consent cookie does not exist', function () {
+        spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(false);
+        expect(getConsentCookie()).toBeFalse();
+    });
+});
+
+describe('getConsentState()', function () {
+    describe('Global visitors', function () {
+        it('should return the expected state when GPC is enabled', function () {
+            const stateA = getConsentState({
+                hasConsentCookie: false,
+                gpcEnabled: true,
+                dntEnabled: false,
+                consentRequired: false,
+                isURLPermitted: false
+            });
+            expect(stateA).toEqual('STATE_GPC_ENABLED');
+
+            const stateB = getConsentState({
+                hasConsentCookie: true,
+                gpcEnabled: true,
+                dntEnabled: false,
+                consentRequired: true,
+                isURLPermitted: true
+            });
+            expect(stateB).toEqual('STATE_GPC_ENABLED');
+        });
+
+        it('should return the expected state when DNT is enabled', function () {
+            const stateA = getConsentState({
+                hasConsentCookie: false,
+                gpcEnabled: false,
+                dntEnabled: true,
+                consentRequired: false,
+                isURLPermitted: false
+            });
+            expect(stateA).toEqual('STATE_DNT_ENABLED');
+
+            const stateB = getConsentState({
+                hasConsentCookie: true,
+                gpcEnabled: false,
+                dntEnabled: true,
+                consentRequired: true,
+                isURLPermitted: true
+            });
+            expect(stateB).toEqual('STATE_DNT_ENABLED');
+        });
+    });
+
+    describe('Non-EU visitors (explicit consent not required)', function () {
+        it('should return the expected state when consent cookie does not exist', function () {
+            const state = getConsentState({
+                hasConsentCookie: false,
+                gpcEnabled: false,
+                dntEnabled: false,
+                consentRequired: false,
+                isURLPermitted: false
+            });
+            expect(state).toEqual('STATE_COOKIES_PERMITTED');
+        });
+
+        it('should return the expected state when consent cookie does exist', function () {
+            const state = getConsentState({
+                hasConsentCookie: true,
+                gpcEnabled: false,
+                dntEnabled: false,
+                consentRequired: false,
+                isURLPermitted: false
+            });
+            expect(state).toEqual('STATE_HAS_CONSENT_COOKIE');
+        });
+    });
+
+    describe('EU visitors (explicit consent required)', function () {
+        it('should return the expected state when banner is permitted for the page and consent cookie exists', function () {
+            const state = getConsentState({
+                hasConsentCookie: true,
+                gpcEnabled: false,
+                dntEnabled: false,
+                consentRequired: true,
+                isURLPermitted: true
+            });
+            expect(state).toEqual('STATE_HAS_CONSENT_COOKIE');
+        });
+
+        it('should return the expected state when banner is permitted for the page and no existing consent cookie', function () {
+            const state = getConsentState({
+                hasConsentCookie: false,
+                gpcEnabled: false,
+                dntEnabled: false,
+                consentRequired: true,
+                isURLPermitted: true
+            });
+            expect(state).toEqual('STATE_SHOW_COOKIE_BANNER');
+        });
+
+        it('should return the expected state when banner is not permitted for the page', function () {
+            const state = getConsentState({
+                hasConsentCookie: true,
+                gpcEnabled: false,
+                dntEnabled: false,
+                consentRequired: true,
+                isURLPermitted: false
+            });
+            expect(state).toEqual('STATE_BANNER_NOT_PERMITTED');
+        });
+    });
+});
+
+describe('getHostName()', function () {
+    it('should return ".mozilla.org" when hostname matches', function () {
+        const expected = '.mozilla.org';
+        expect(getHostName('www.mozilla.org')).toEqual(expected);
+        expect(getHostName('future.mozilla.org')).toEqual(expected);
+        expect(getHostName('support.mozilla.org')).toEqual(expected);
+        expect(getHostName('addons.mozilla.org')).toEqual(expected);
+        expect(getHostName('bugzilla.mozilla.org')).toEqual(expected);
+    });
+
+    it('should return ".allizom.org" when hostname matches', function () {
+        const expected = '.allizom.org';
+        expect(getHostName('www.allizom.org')).toEqual(expected);
+        expect(getHostName('www-dev.allizom.org')).toEqual(expected);
+        expect(getHostName('www-demo1.allizom.org')).toEqual(expected);
+    });
+
+    it('should return null for other hostnames', function () {
+        expect(getHostName('localhost')).toEqual(null);
+        expect(getHostName('127.0.0.1')).toEqual(null);
+        expect(getHostName('bedrock-stage.gcp.moz.works')).toEqual(null);
+    });
+});
+
+describe('hasConsentCookie()', function () {
+    it('should return true if a consent cookie exists', function () {
+        spyOn(window.Mozilla.Cookies, 'enabled').and.returnValue(true);
+        spyOn(window.Mozilla.Cookies, 'hasItem').and.returnValue(true);
+        expect(hasConsentCookie()).toBeTrue();
+        expect(window.Mozilla.Cookies.hasItem).toHaveBeenCalledWith(
+            'moz-consent-pref'
+        );
+    });
+
+    it('should return false if a consent cookie does not exist', function () {
+        spyOn(window.Mozilla.Cookies, 'enabled').and.returnValue(true);
+        spyOn(window.Mozilla.Cookies, 'hasItem').and.returnValue(false);
+        expect(hasConsentCookie()).toBeFalse();
+    });
+
+    it('should return false if a cookies are disabled', function () {
+        spyOn(window.Mozilla.Cookies, 'enabled').and.returnValue(false);
+        spyOn(window.Mozilla.Cookies, 'hasItem');
+        expect(hasConsentCookie()).toBeFalse();
+    });
+});
+
+describe('isURLPermitted()', function () {
+    it('should return true for pathnames in the allow-list', function () {
+        expect(
+            isURLPermitted('/en-US/firefox/challenge-the-default/')
+        ).toBeTrue();
+        expect(isURLPermitted('/en-US/products/vpn/')).toBeTrue();
+        expect(
+            isURLPermitted('/en-US/products/vpn/resource-center/')
+        ).toBeTrue();
+    });
+
+    it('should true for pathnames in the allow list irrespective of page locale', function () {
+        expect(isURLPermitted('/de/firefox/challenge-the-default/')).toBeTrue();
+        expect(isURLPermitted('/it/products/vpn/')).toBeTrue();
+        expect(isURLPermitted('/lij/products/vpn/resource-center/')).toBeTrue();
+    });
+
+    it('should still true for allowed pathnames when locale is omitted', function () {
+        expect(isURLPermitted('/firefox/challenge-the-default/')).toBeTrue();
+        expect(isURLPermitted('/products/vpn/')).toBeTrue();
+    });
+
+    it('should return false for pathnames not in the allow-list', function () {
+        expect(isURLPermitted('/en-US/firefox/')).toBeFalse();
+        expect(isURLPermitted('/en-US/firefox/new/')).toBeFalse();
+        expect(isURLPermitted('/en-US/firefox/all/')).toBeFalse();
+        expect(isURLPermitted('/en-US/firefox/whatsnew/')).toBeFalse();
+        expect(
+            isURLPermitted('/en-US/firefox/124.0.2/releasenotes/')
+        ).toBeFalse();
+        expect(
+            isURLPermitted('/en-US/privacy/websites/cookie-settings/')
+        ).toBeFalse();
+        expect(isURLPermitted('/en-US/about/')).toBeFalse();
+        expect(isURLPermitted('/en-US/careers/')).toBeFalse();
+    });
+});
+
+describe('setConsentCookie()', function () {
+    it('should set a consent cookie as expected', function () {
+        const data = {
+            analytics: false,
+            preference: true
+        };
+        spyOn(window.Mozilla.Cookies, 'setItem');
+        const result = setConsentCookie(data);
+        expect(result).toBeTrue();
+        expect(window.Mozilla.Cookies.setItem).toHaveBeenCalledWith(
+            'moz-consent-pref',
+            '{"analytics":false,"preference":true}',
+            jasmine.any(String),
+            '/',
+            null,
+            false,
+            'lax'
+        );
+    });
+
+    it('should return false when an object is not passed correctly', function () {
+        spyOn(window.Mozilla.Cookies, 'setItem');
+        const data = true;
+        const result = setConsentCookie(data);
+        expect(result).toBeFalse();
+    });
+});
diff --git a/tests/unit/spec/base/experiment-utils.js b/tests/unit/spec/base/experiment-utils.js
index e8cf9eeef1a..08b8be2de79 100644
--- a/tests/unit/spec/base/experiment-utils.js
+++ b/tests/unit/spec/base/experiment-utils.js
@@ -12,8 +12,16 @@
 import { isApprovedToRun } from '../../../../media/js/base/experiment-utils.es6';
 
 describe('experiment-utils.es6.js', function () {
+    afterEach(function () {
+        delete window.Mozilla.gpcEnabled;
+        delete window.Mozilla.dntEnabled;
+    });
+
     describe('isApprovedToRun', function () {
         it('should return true if experimental params are not found in the page URL', function () {
+            window.Mozilla.gpcEnabled = sinon.stub().returns(false);
+            window.Mozilla.dntEnabled = sinon.stub().returns(false);
+
             expect(
                 isApprovedToRun('?utm_source=test&utm_campaign=test')
             ).toBeTrue();
@@ -21,6 +29,9 @@ describe('experiment-utils.es6.js', function () {
         });
 
         it('should return false if experimental params are found in the page URL', function () {
+            window.Mozilla.gpcEnabled = sinon.stub().returns(false);
+            window.Mozilla.dntEnabled = sinon.stub().returns(false);
+
             expect(isApprovedToRun('?utm_medium=cpc')).toBeFalse();
             expect(isApprovedToRun('?utm_source=firefox-browser')).toBeFalse();
             expect(
@@ -32,5 +43,23 @@ describe('experiment-utils.es6.js', function () {
             expect(isApprovedToRun('?automation=true')).toBeFalse();
             expect(isApprovedToRun('?cjevent=1234567890')).toBeFalse();
         });
+
+        it('should return false if the user has enabled Global Privacy Control', function () {
+            window.Mozilla.gpcEnabled = sinon.stub().returns(true);
+            window.Mozilla.dntEnabled = sinon.stub().returns(false);
+
+            expect(
+                isApprovedToRun('?utm_source=test&utm_campaign=test')
+            ).toBeFalse();
+        });
+
+        it('should return false if the user has enabled Do Not Track', function () {
+            window.Mozilla.gpcEnabled = sinon.stub().returns(false);
+            window.Mozilla.dntEnabled = sinon.stub().returns(true);
+
+            expect(
+                isApprovedToRun('?utm_source=test&utm_campaign=test')
+            ).toBeFalse();
+        });
     });
 });
diff --git a/tests/unit/spec/base/fxa-bundle.js b/tests/unit/spec/base/fxa-bundle.js
new file mode 100644
index 00000000000..cb21007d27a
--- /dev/null
+++ b/tests/unit/spec/base/fxa-bundle.js
@@ -0,0 +1,112 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+/* For reference read the Jasmine and Sinon docs
+ * Jasmine docs: https://jasmine.github.io/
+ * Sinon docs: http://sinonjs.org/docs/
+ */
+
+import FxaBundle from '../../../../media/js/base/fxa-bundle.es6.js';
+
+describe('fxa-bundle.es6.js', function () {
+    afterEach(function () {
+        document
+            .getElementsByTagName('html')[0]
+            .removeAttribute('data-needs-consent');
+
+        window.removeEventListener(
+            'mozConsentStatus',
+            FxaBundle.handleConsent,
+            false
+        );
+    });
+
+    describe('EU visitors (explicit consent required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'True');
+
+            spyOn(FxaBundle, 'initAttribution');
+        });
+
+        it('should wait for a mozConsentStatus event before initializing attribution', function () {
+            FxaBundle.init();
+            expect(FxaBundle.initAttribution).not.toHaveBeenCalled();
+        });
+
+        it('should initialize attribution if consent event accepts analytics', function () {
+            FxaBundle.init();
+            expect(FxaBundle.initAttribution).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: true,
+                        preference: true
+                    }
+                })
+            );
+
+            expect(FxaBundle.initAttribution).toHaveBeenCalled();
+        });
+
+        it('should not initialize attribution if consent event rejects analytics', function () {
+            FxaBundle.init();
+            expect(FxaBundle.initAttribution).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: false,
+                        preference: false
+                    }
+                })
+            );
+
+            expect(FxaBundle.initAttribution).not.toHaveBeenCalled();
+        });
+    });
+
+    describe('Non-EU visitors (explicit consent not required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'False');
+
+            spyOn(FxaBundle, 'initAttribution');
+        });
+
+        it('should initialize attribution by default', function () {
+            FxaBundle.init();
+            expect(FxaBundle.initAttribution).toHaveBeenCalled();
+        });
+
+        it('should not initialize attribution if consent cookie rejects analytics', function () {
+            const obj = {
+                analytics: false,
+                preference: false
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+            FxaBundle.init();
+            expect(FxaBundle.initAttribution).not.toHaveBeenCalled();
+        });
+
+        it('should initialize attribution if consent cookie accepts analytics', function () {
+            const obj = {
+                analytics: true,
+                preference: true
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+            FxaBundle.init();
+            expect(FxaBundle.initAttribution).toHaveBeenCalled();
+        });
+    });
+});
diff --git a/tests/unit/spec/base/fxa-form-consent.js b/tests/unit/spec/base/fxa-form-consent.js
new file mode 100644
index 00000000000..09bc73d1d9c
--- /dev/null
+++ b/tests/unit/spec/base/fxa-form-consent.js
@@ -0,0 +1,113 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+/* For reference read the Jasmine and Sinon docs
+ * Jasmine docs: https://jasmine.github.io/
+ * Sinon docs: http://sinonjs.org/docs/
+ */
+
+import FxaFormConsent from '../../../../media/js/base/fxa-form-consent.es6.js';
+
+describe('fxa-form-consent.es6.js', function () {
+    afterEach(function () {
+        document
+            .getElementsByTagName('html')[0]
+            .removeAttribute('data-needs-consent');
+
+        window.removeEventListener(
+            'mozConsentStatus',
+            FxaFormConsent.handleConsent,
+            false
+        );
+    });
+
+    describe('EU visitors (explicit consent required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'True');
+
+            spyOn(FxaFormConsent, 'initForm');
+        });
+
+        it('should wait for a mozConsentStatus event before initializing attribution', function () {
+            FxaFormConsent.init();
+            expect(FxaFormConsent.initForm).not.toHaveBeenCalled();
+        });
+
+        it('should initialize attribution if consent event accepts analytics', function () {
+            FxaFormConsent.init();
+            expect(FxaFormConsent.initForm).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: true,
+                        preference: true
+                    }
+                })
+            );
+
+            expect(FxaFormConsent.initForm).toHaveBeenCalledWith(true);
+        });
+
+        it('should not initialize attribution if consent event rejects analytics', function () {
+            FxaFormConsent.init();
+            expect(FxaFormConsent.initForm).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: false,
+                        preference: false
+                    }
+                })
+            );
+
+            expect(FxaFormConsent.initForm).toHaveBeenCalledWith(false);
+        });
+    });
+
+    describe('Non-EU visitors (explicit consent not required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'False');
+
+            spyOn(FxaFormConsent, 'initForm');
+        });
+
+        it('should initialize attribution by default', function () {
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(false);
+            FxaFormConsent.init();
+            expect(FxaFormConsent.initForm).toHaveBeenCalledWith(true);
+        });
+
+        it('should not initialize attribution if consent cookie rejects analytics', function () {
+            const obj = {
+                analytics: false,
+                preference: false
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+            FxaFormConsent.init();
+            expect(FxaFormConsent.initForm).toHaveBeenCalledWith(false);
+        });
+
+        it('should initialize attribution if consent cookie accepts analytics', function () {
+            const obj = {
+                analytics: true,
+                preference: true
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+            FxaFormConsent.init();
+            expect(FxaFormConsent.initForm).toHaveBeenCalledWith(true);
+        });
+    });
+});
diff --git a/tests/unit/spec/base/fxa-product-button.js b/tests/unit/spec/base/fxa-product-button.js
index 16dfe76195d..ba68f69eab5 100644
--- a/tests/unit/spec/base/fxa-product-button.js
+++ b/tests/unit/spec/base/fxa-product-button.js
@@ -133,6 +133,10 @@ describe('fxa-product-button.js', function () {
             e.parentNode.removeChild(e);
         });
 
-        expect(FxaProductButton.init()).toBeFalsy();
+        spyOn(FxaProductButton, 'fetchTokens');
+
+        return FxaProductButton.init().catch(() => {
+            expect(FxaProductButton.fetchTokens).not.toHaveBeenCalled();
+        });
     });
 });
diff --git a/tests/unit/spec/base/gtm/gtm-snippet.js b/tests/unit/spec/base/gtm/gtm-snippet.js
new file mode 100644
index 00000000000..63be3e5cc74
--- /dev/null
+++ b/tests/unit/spec/base/gtm/gtm-snippet.js
@@ -0,0 +1,123 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+/* For reference read the Jasmine and Sinon docs
+ * Jasmine docs: https://jasmine.github.io/
+ * Sinon docs: http://sinonjs.org/docs/
+ */
+
+import GTMSnippet from '../../../../../media/js/base/gtm/gtm-snippet.es6';
+
+describe('gtm-snippet.es6.js', function () {
+    beforeEach(function () {
+        window.Mozilla.gpcEnabled = sinon.stub().returns(false);
+        window.Mozilla.dntEnabled = sinon.stub().returns(false);
+
+        spyOn(GTMSnippet, 'loadSnippet');
+    });
+
+    afterEach(function () {
+        document
+            .getElementsByTagName('html')[0]
+            .removeAttribute('data-needs-consent');
+
+        window.removeEventListener(
+            'mozConsentStatus',
+            GTMSnippet.handleConsent,
+            false
+        );
+
+        delete window.Mozilla.gpcEnabled;
+        delete window.Mozilla.dntEnabled;
+    });
+
+    describe('Global visitors', function () {
+        it('should not load GTM if DNT is enabled', function () {
+            window.Mozilla.dntEnabled = sinon.stub().returns(true);
+
+            GTMSnippet.init();
+            expect(GTMSnippet.loadSnippet).not.toHaveBeenCalled();
+        });
+
+        it('should not load GTM if GPC is enabled', function () {
+            window.Mozilla.gpcEnabled = sinon.stub().returns(true);
+
+            GTMSnippet.init();
+            expect(GTMSnippet.loadSnippet).not.toHaveBeenCalled();
+        });
+    });
+
+    describe('EU visitors (explicit consent required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'True');
+        });
+
+        it('should wait for a mozConsentStatus event before loading', function () {
+            GTMSnippet.init();
+            expect(GTMSnippet.loadSnippet).not.toHaveBeenCalled();
+        });
+
+        it('should load GTM if consent event accepts analytics', function () {
+            GTMSnippet.init();
+            expect(GTMSnippet.loadSnippet).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: true,
+                        preference: true
+                    }
+                })
+            );
+
+            expect(GTMSnippet.loadSnippet).toHaveBeenCalled();
+        });
+
+        it('should not load GTM if consent event rejects analytics', function () {
+            GTMSnippet.init();
+            expect(GTMSnippet.loadSnippet).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: false,
+                        preference: false
+                    }
+                })
+            );
+
+            expect(GTMSnippet.loadSnippet).not.toHaveBeenCalled();
+        });
+    });
+
+    describe('Non-EU visitors (explicit consent not required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'False');
+        });
+
+        it('should load GTM by default', function () {
+            GTMSnippet.init();
+            expect(GTMSnippet.loadSnippet).toHaveBeenCalled();
+        });
+
+        it('should not load GTM if consent cookie rejects analytics', function () {
+            const obj = {
+                analytics: false,
+                preference: false
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+
+            GTMSnippet.init();
+            expect(GTMSnippet.loadSnippet).not.toHaveBeenCalled();
+        });
+    });
+});
diff --git a/tests/unit/spec/base/mozilla-banner.js b/tests/unit/spec/base/mozilla-banner.js
index fef83e00387..9c1aa43eff1 100644
--- a/tests/unit/spec/base/mozilla-banner.js
+++ b/tests/unit/spec/base/mozilla-banner.js
@@ -9,14 +9,16 @@
  * Sinon docs: http://sinonjs.org/docs/
  */
 
-describe('mozilla-banner.js', function () {
+import MozBanner from '../../../../media/js/base/banners/mozilla-banner.es6';
+
+describe('mozilla-banner.es6.js', function () {
     beforeEach(function () {
         // stub out google tag manager
         window.dataLayer = sinon.stub();
         window.dataLayer.push = sinon.stub();
     });
 
-    describe('init', function () {
+    describe('init()', function () {
         const bannerId = 'test-banner';
 
         beforeEach(function () {
@@ -31,27 +33,27 @@ describe('mozilla-banner.js', function () {
             const content = document.getElementById('outer-wrapper');
             content.parentNode.removeChild(content);
 
-            Mozilla.Banner.id = null;
+            MozBanner.id = null;
         });
 
         it('should show the banner if no cookie is set', function () {
-            spyOn(window.Mozilla.Banner, 'hasCookie').and.returnValue(false);
-            spyOn(window.Mozilla.Banner, 'show');
-            Mozilla.Banner.init(bannerId);
-            expect(Mozilla.Banner.id).toEqual(bannerId);
-            expect(Mozilla.Banner.show).toHaveBeenCalled();
+            spyOn(MozBanner, 'hasCookie').and.returnValue(false);
+            spyOn(MozBanner, 'show');
+            MozBanner.init(bannerId);
+            expect(MozBanner.id).toEqual(bannerId);
+            expect(MozBanner.show).toHaveBeenCalled();
         });
 
         it('should not show the banner if there is a cookie', function () {
-            spyOn(window.Mozilla.Banner, 'hasCookie').and.returnValue(true);
-            spyOn(window.Mozilla.Banner, 'show');
-            Mozilla.Banner.init(bannerId);
-            expect(Mozilla.Banner.id).toEqual(bannerId);
-            expect(Mozilla.Banner.show).not.toHaveBeenCalled();
+            spyOn(MozBanner, 'hasCookie').and.returnValue(true);
+            spyOn(MozBanner, 'show');
+            MozBanner.init(bannerId);
+            expect(MozBanner.id).toEqual(bannerId);
+            expect(MozBanner.show).not.toHaveBeenCalled();
         });
     });
 
-    describe('close', function () {
+    describe('close()', function () {
         const bannerId = 'test-banner';
 
         beforeEach(function () {
@@ -66,23 +68,78 @@ describe('mozilla-banner.js', function () {
             const content = document.getElementById('outer-wrapper');
             content.parentNode.removeChild(content);
 
-            Mozilla.Banner.id = null;
+            MozBanner.id = null;
         });
 
         it('should close the banner when clicked and set a cookie', function () {
-            spyOn(window.Mozilla.Banner, 'hasCookie').and.returnValue(false);
-            spyOn(window.Mozilla.Banner, 'setCookie');
-            spyOn(window.Mozilla.Banner, 'close').and.callThrough();
-            Mozilla.Banner.init(bannerId);
+            spyOn(MozBanner, 'hasCookie').and.returnValue(false);
+            spyOn(MozBanner, 'setCookie');
+            spyOn(MozBanner, 'close').and.callThrough();
+            MozBanner.init(bannerId);
             const banner = document.getElementById(bannerId);
             expect(
                 banner.classList.contains('c-banner-is-visible')
             ).toBeTruthy();
             const close = document.querySelector('.c-banner-close');
             close.click();
-            expect(Mozilla.Banner.close).toHaveBeenCalled();
-            expect(Mozilla.Banner.setCookie).toHaveBeenCalledWith(bannerId);
+            expect(MozBanner.close).toHaveBeenCalled();
+            expect(MozBanner.setCookie).toHaveBeenCalledWith(bannerId);
             expect(document.getElementById(bannerId)).toBeNull();
         });
     });
+
+    describe('setCookie()', function () {
+        it('should set a cookie as expected', function () {
+            spyOn(MozBanner, 'consentsToCookies').and.returnValue(true);
+            spyOn(window.Mozilla.Cookies, 'setItem');
+            MozBanner.setCookie('some-id');
+            expect(window.Mozilla.Cookies.setItem).toHaveBeenCalledWith(
+                'some-id',
+                true,
+                jasmine.any(String),
+                '/',
+                undefined,
+                false,
+                'lax'
+            );
+        });
+
+        it('should not set a cookie if user does not consent to preference cookies', function () {
+            spyOn(MozBanner, 'consentsToCookies').and.returnValue(false);
+            spyOn(window.Mozilla.Cookies, 'setItem');
+            MozBanner.setCookie('some-id');
+            expect(window.Mozilla.Cookies.setItem).not.toHaveBeenCalled();
+        });
+    });
+
+    describe('consentsToCookies()', function () {
+        it('should return true if preference cookies are permitted', function () {
+            const obj = {
+                analytics: false,
+                preference: true
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+
+            expect(MozBanner.consentsToCookies()).toBeTrue();
+        });
+
+        it('should return false if preference cookies are rejected', function () {
+            const obj = {
+                analytics: false,
+                preference: false
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+
+            expect(MozBanner.consentsToCookies()).toBeFalse();
+        });
+
+        it('should return true if consent cookie does not exist', function () {
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(false);
+            expect(MozBanner.consentsToCookies()).toBeTrue();
+        });
+    });
 });
diff --git a/tests/unit/spec/base/stub-attribution/stub-attribution-consent.js b/tests/unit/spec/base/stub-attribution/stub-attribution-consent.js
new file mode 100644
index 00000000000..400e323e524
--- /dev/null
+++ b/tests/unit/spec/base/stub-attribution/stub-attribution-consent.js
@@ -0,0 +1,144 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+/* For reference read the Jasmine and Sinon docs
+ * Jasmine docs: https://jasmine.github.io/
+ * Sinon docs: http://sinonjs.org/docs/
+ */
+
+import StubAttributionConsent from '../../../../../media/js/base/stub-attribution/consent.es6';
+
+describe('consent.es6.js', function () {
+    beforeEach(function () {
+        window.Mozilla.gpcEnabled = sinon.stub().returns(false);
+        window.Mozilla.dntEnabled = sinon.stub().returns(false);
+
+        spyOn(window.Mozilla.StubAttribution, 'init');
+    });
+
+    afterEach(function () {
+        document
+            .getElementsByTagName('html')[0]
+            .removeAttribute('data-needs-consent');
+
+        window.removeEventListener(
+            'mozConsentStatus',
+            StubAttributionConsent.handleConsent,
+            false
+        );
+
+        delete window.Mozilla.gpcEnabled;
+        delete window.Mozilla.dntEnabled;
+    });
+
+    describe('Global visitors', function () {
+        it('should not load GTM if DNT is enabled', function () {
+            window.Mozilla.dntEnabled = sinon.stub().returns(true);
+
+            StubAttributionConsent.init();
+            expect(window.Mozilla.StubAttribution.init).not.toHaveBeenCalled();
+        });
+
+        it('should not load GTM if GPC is enabled', function () {
+            window.Mozilla.gpcEnabled = sinon.stub().returns(true);
+
+            StubAttributionConsent.init();
+            expect(window.Mozilla.StubAttribution.init).not.toHaveBeenCalled();
+        });
+    });
+
+    describe('EU visitors (explicit consent required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'True');
+        });
+
+        it('should initialize attribution if a consent cookie exists that accepts analytics', function () {
+            const obj = {
+                analytics: true,
+                preference: false
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+
+            StubAttributionConsent.init();
+            expect(window.Mozilla.StubAttribution.init).toHaveBeenCalled();
+        });
+
+        it('should not initialize attribution if a consent cookie exists that rejects analytics', function () {
+            const obj = {
+                analytics: false,
+                preference: false
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+
+            StubAttributionConsent.init();
+            expect(window.Mozilla.StubAttribution.init).not.toHaveBeenCalled();
+        });
+
+        it('should initialize attribution if consent event accepts analytics', function () {
+            StubAttributionConsent.init();
+            expect(window.Mozilla.StubAttribution.init).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: true,
+                        preference: true
+                    }
+                })
+            );
+
+            expect(window.Mozilla.StubAttribution.init).toHaveBeenCalled();
+        });
+
+        it('should not initialize attribution if consent event rejects analytics', function () {
+            StubAttributionConsent.init();
+            expect(window.Mozilla.StubAttribution.init).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: false,
+                        preference: false
+                    }
+                })
+            );
+
+            expect(window.Mozilla.StubAttribution.init).not.toHaveBeenCalled();
+        });
+    });
+
+    describe('Non-EU visitors (explicit consent not required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'False');
+        });
+
+        it('should initialize attribution by default', function () {
+            StubAttributionConsent.init();
+            expect(window.Mozilla.StubAttribution.init).toHaveBeenCalled();
+        });
+
+        it('should not initialize attribution if consent cookie rejects analytics', function () {
+            const obj = {
+                analytics: false,
+                preference: false
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+
+            StubAttributionConsent.init();
+            expect(window.Mozilla.StubAttribution.init).not.toHaveBeenCalled();
+        });
+    });
+});
diff --git a/tests/unit/spec/base/stub-attribution.js b/tests/unit/spec/base/stub-attribution/stub-attribution.js
similarity index 99%
rename from tests/unit/spec/base/stub-attribution.js
rename to tests/unit/spec/base/stub-attribution/stub-attribution.js
index 2acc06daa00..1da4908a6c5 100644
--- a/tests/unit/spec/base/stub-attribution.js
+++ b/tests/unit/spec/base/stub-attribution/stub-attribution.js
@@ -19,8 +19,6 @@ describe('stub-attribution.js', function () {
     const DLSOURCE = 'mozorg';
 
     beforeEach(function () {
-        window.Mozilla.dntEnabled = sinon.stub();
-
         // stub out google tag manager
         window.dataLayer = sinon.stub();
         window.dataLayer.push = sinon.stub();
@@ -256,7 +254,6 @@ describe('stub-attribution.js', function () {
         });
 
         it('should return false if platform is not windows or macOS', function () {
-            spyOn(Mozilla, 'dntEnabled').and.returnValue(false);
             window.site.platform = 'linux';
             expect(Mozilla.StubAttribution.meetsRequirements()).toBeFalsy();
             window.site.platform = 'ios';
@@ -265,20 +262,13 @@ describe('stub-attribution.js', function () {
             expect(Mozilla.StubAttribution.meetsRequirements()).toBeFalsy();
         });
 
-        it('should return false if browser has DNT enabled', function () {
-            spyOn(Mozilla, 'dntEnabled').and.returnValue(true);
-            expect(Mozilla.StubAttribution.meetsRequirements()).toBeFalsy();
-        });
-
         it('should return true for windows users who satisfy all other requirements', function () {
             window.site.platform = 'windows';
-            spyOn(Mozilla, 'dntEnabled').and.returnValue(false);
             expect(Mozilla.StubAttribution.meetsRequirements()).toBeTruthy();
         });
 
         it('should return true for macOS users who satisfy all other requirements', function () {
             window.site.platform = 'osx';
-            spyOn(Mozilla, 'dntEnabled').and.returnValue(false);
             expect(Mozilla.StubAttribution.meetsRequirements()).toBeTruthy();
         });
     });
diff --git a/tests/unit/spec/glean/utils.js b/tests/unit/spec/glean/utils.js
index ea181ac0bdf..e5027ce5130 100644
--- a/tests/unit/spec/glean/utils.js
+++ b/tests/unit/spec/glean/utils.js
@@ -143,23 +143,98 @@ describe('utils.js', function () {
         });
     });
 
-    describe('isTelemetryEnabled', function () {
-        it('should return true if opt out cookie does not exist', function () {
-            spyOn(Mozilla.Cookies, 'hasItem').and.returnValue(false);
-            const result = Utils.isTelemetryEnabled();
-            expect(Mozilla.Cookies.hasItem).toHaveBeenCalledWith(
-                'moz-1st-party-data-opt-out'
+    describe('bootstrapGlean', function () {
+        afterEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .removeAttribute('data-needs-consent');
+
+            window.removeEventListener(
+                'mozConsentStatus',
+                Utils.handleConsent,
+                false
             );
-            expect(result).toBeTrue();
         });
 
-        it('should return false if opt out cookie exists', function () {
-            spyOn(Mozilla.Cookies, 'hasItem').and.returnValue(true);
-            const result = Utils.isTelemetryEnabled();
-            expect(Mozilla.Cookies.hasItem).toHaveBeenCalledWith(
-                'moz-1st-party-data-opt-out'
-            );
-            expect(result).toBeFalse();
+        describe('EU visitors (explicit consent required)', function () {
+            beforeEach(function () {
+                document
+                    .getElementsByTagName('html')[0]
+                    .setAttribute('data-needs-consent', 'True');
+
+                spyOn(Utils, 'initGlean');
+                spyOn(Utils, 'initPageLoadEvent');
+            });
+
+            it('should return wait for a mozConsentStatus event before initializing Glean', function () {
+                Utils.bootstrapGlean();
+                expect(Utils.initGlean).not.toHaveBeenCalled();
+            });
+
+            it('should init Glean and fire page load if mozConsentStatus event accepts analytics', function () {
+                Utils.bootstrapGlean();
+                expect(Utils.initGlean).not.toHaveBeenCalled();
+
+                window.dispatchEvent(
+                    new CustomEvent('mozConsentStatus', {
+                        detail: {
+                            analytics: true,
+                            preference: true
+                        }
+                    })
+                );
+
+                expect(Utils.initGlean).toHaveBeenCalledWith(true);
+                expect(Utils.initPageLoadEvent).toHaveBeenCalled();
+            });
+
+            it('should init Glean to send a deletion request if mozConsentStatus event rejects analytics', function () {
+                Utils.bootstrapGlean();
+                expect(Utils.initGlean).not.toHaveBeenCalled();
+
+                window.dispatchEvent(
+                    new CustomEvent('mozConsentStatus', {
+                        detail: {
+                            analytics: false,
+                            preference: false
+                        }
+                    })
+                );
+
+                expect(Utils.initGlean).toHaveBeenCalledWith(false);
+                expect(Utils.initPageLoadEvent).not.toHaveBeenCalled();
+            });
+        });
+
+        describe('Non-EU visitors (explicit consent not required)', function () {
+            beforeEach(function () {
+                document
+                    .getElementsByTagName('html')[0]
+                    .setAttribute('data-needs-consent', 'False');
+
+                spyOn(Utils, 'initGlean');
+                spyOn(Utils, 'initPageLoadEvent');
+            });
+
+            it('should init Glean and fire page load by default', function () {
+                Utils.bootstrapGlean();
+                expect(Utils.initGlean).toHaveBeenCalled();
+                expect(Utils.initPageLoadEvent).toHaveBeenCalled();
+            });
+
+            it('should init Glean to send a deletion request if consent cookie rejects analytics', function () {
+                const obj = {
+                    analytics: false,
+                    preference: false
+                };
+                spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                    JSON.stringify(obj)
+                );
+
+                Utils.bootstrapGlean();
+                expect(Utils.initGlean).toHaveBeenCalledWith(false);
+                expect(Utils.initPageLoadEvent).not.toHaveBeenCalled();
+            });
         });
     });
 });
diff --git a/tests/unit/spec/privacy/cookie-settings.js b/tests/unit/spec/privacy/cookie-settings.js
new file mode 100644
index 00000000000..50a4c0f5b5f
--- /dev/null
+++ b/tests/unit/spec/privacy/cookie-settings.js
@@ -0,0 +1,193 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+import CookieSettingsForm from '../../../../media/js/privacy/cookie-settings-form.es6';
+
+describe('CookieSettingsForm', function () {
+    beforeEach(function () {
+        const form = `<form class="cookie-consent-form">
+            <ul>
+                <li class="cookie-category">
+                    <h3 class="cookie-category-title">Preference</h3>
+                    <div class="cookie-control" id="cookie-control-preference">
+                        <label for="cookie-radio-preference-yes" class="cookie-control-label mzp-u-inline">
+                            <input type="radio" name="cookie-radio-preference" id="cookie-radio-preference-yes" value="yes">
+                            I Agree
+                        </label>
+
+                        <label for="cookie-radio-preference-no" class="cookie-control-label mzp-u-inline">
+                            <input type="radio" name="cookie-radio-preference" id="cookie-radio-preference-no" value="no">
+                            I Do Not Agree
+                        </label>
+                    </div>
+                </li>
+                <li class="cookie-category">
+                    <h3 class="cookie-category-title">Analytics</h3>
+                    <div class="cookie-control" id="cookie-control-analytics">
+                        <label for="cookie-radio-analytics-yes" class="cookie-control-label mzp-u-inline">
+                            <input type="radio" name="cookie-radio-analytics" id="cookie-radio-analytics-yes" value="yes">
+                            I Agree
+                        </label>
+
+                        <label for="cookie-radio-analytics-no" class="cookie-control-label mzp-u-inline">
+                            <input type="radio" name="cookie-radio-analytics" id="cookie-radio-analytics-no" value="no">
+                            I Do Not Agree
+                        </label>
+                    </div>
+                </li>
+            </ul>
+            <div class="cookie-consent-form-submit">
+                <button class="mzp-c-button" type="submit">
+                    Save Changes
+                </button>
+
+                <p class="hidden cookie-consent-form-submit-success" tabindex="-1">Your cookie settings have been updated.</p>
+            </div>
+        </form>`;
+
+        document.body.insertAdjacentHTML('beforeend', form);
+    });
+
+    afterEach(function () {
+        const form = document.querySelector('.cookie-consent-form');
+
+        if (form) {
+            form.parentNode.removeChild(form);
+        }
+    });
+
+    describe('init()', function () {
+        afterEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .removeAttribute('data-needs-consent');
+        });
+
+        it('should initialize default form data if no consent cookie exists and consent is required', function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'True');
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(false);
+            CookieSettingsForm.init();
+            expect(
+                document.getElementById('cookie-radio-preference-no').checked
+            ).toBeTruthy();
+            expect(
+                document.getElementById('cookie-radio-preference-yes').checked
+            ).toBeFalsy();
+            expect(
+                document.getElementById('cookie-radio-analytics-no').checked
+            ).toBeTruthy();
+            expect(
+                document.getElementById('cookie-radio-analytics-yes').checked
+            ).toBeFalsy();
+        });
+
+        it('should initialize default form data if no consent cookie exists and consent is not required', function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'False');
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(false);
+            CookieSettingsForm.init();
+            expect(
+                document.getElementById('cookie-radio-preference-no').checked
+            ).toBeFalsy();
+            expect(
+                document.getElementById('cookie-radio-preference-yes').checked
+            ).toBeTruthy();
+            expect(
+                document.getElementById('cookie-radio-analytics-no').checked
+            ).toBeFalsy();
+            expect(
+                document.getElementById('cookie-radio-analytics-yes').checked
+            ).toBeTruthy();
+        });
+
+        it('should update default form data using consent cookie values if they exist', function () {
+            const consent = '{"preference":true,"analytics":true}';
+
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(consent);
+            CookieSettingsForm.init();
+            expect(window.Mozilla.Cookies.getItem).toHaveBeenCalledWith(
+                'moz-consent-pref'
+            );
+            expect(
+                document.getElementById('cookie-radio-preference-no').checked
+            ).toBeFalsy();
+            expect(
+                document.getElementById('cookie-radio-preference-yes').checked
+            ).toBeTruthy();
+            expect(
+                document.getElementById('cookie-radio-analytics-no').checked
+            ).toBeFalsy();
+            expect(
+                document.getElementById('cookie-radio-analytics-yes').checked
+            ).toBeTruthy();
+        });
+
+        it('should only update specific cookie options that have consent', function () {
+            const consent = '{"preference":true,"analytics":false}';
+
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(consent);
+            CookieSettingsForm.init();
+            expect(window.Mozilla.Cookies.getItem).toHaveBeenCalledWith(
+                'moz-consent-pref'
+            );
+            expect(
+                document.getElementById('cookie-radio-preference-no').checked
+            ).toBeFalsy();
+            expect(
+                document.getElementById('cookie-radio-preference-yes').checked
+            ).toBeTruthy();
+            expect(
+                document.getElementById('cookie-radio-analytics-no').checked
+            ).toBeTruthy();
+            expect(
+                document.getElementById('cookie-radio-analytics-yes').checked
+            ).toBeFalsy();
+        });
+
+        it('should set a consent cookie when the form is submitted', function () {
+            spyOn(window.Mozilla.Cookies, 'setItem');
+
+            CookieSettingsForm.init();
+            document.getElementById('cookie-radio-preference-yes').click();
+            document.getElementById('cookie-radio-analytics-yes').click();
+            document
+                .querySelector('.cookie-consent-form-submit .mzp-c-button')
+                .click();
+            expect(window.Mozilla.Cookies.setItem).toHaveBeenCalledWith(
+                'moz-consent-pref',
+                '{"preference":true,"analytics":true}',
+                jasmine.any(String),
+                '/',
+                null,
+                false,
+                'lax'
+            );
+        });
+
+        it('should set a consent cookie with the same values that are reflected in the form', function () {
+            spyOn(window.Mozilla.Cookies, 'setItem');
+
+            CookieSettingsForm.init();
+            document.getElementById('cookie-radio-preference-no').click();
+            document.getElementById('cookie-radio-analytics-yes').click();
+            document
+                .querySelector('.cookie-consent-form-submit .mzp-c-button')
+                .click();
+            expect(window.Mozilla.Cookies.setItem).toHaveBeenCalledWith(
+                'moz-consent-pref',
+                '{"preference":false,"analytics":true}',
+                jasmine.any(String),
+                '/',
+                null,
+                false,
+                'lax'
+            );
+        });
+    });
+});
diff --git a/tests/unit/spec/products/shared/affiliate-attribution.js b/tests/unit/spec/products/shared/affiliate-attribution.js
index 70e6c41a7e7..8cb1ea60944 100644
--- a/tests/unit/spec/products/shared/affiliate-attribution.js
+++ b/tests/unit/spec/products/shared/affiliate-attribution.js
@@ -27,7 +27,7 @@ describe('affiliate-attribution.es6.js', function () {
     };
 
     describe('init', function () {
-        describe('succcess', function () {
+        describe('success', function () {
             beforeEach(function () {
                 const mockResponse = new window.Response(
                     JSON.stringify(responseData),
@@ -230,14 +230,6 @@ describe('affiliate-attribution.es6.js', function () {
         });
 
         describe('failure', function () {
-            it('should return false if browser requirements are not satisfied', function () {
-                spyOn(
-                    AffiliateAttribution,
-                    'meetsRequirements'
-                ).and.returnValue(false);
-                expect(AffiliateAttribution.init()).toBeFalse();
-            });
-
             it('should reject if no API endpoint is found', function () {
                 spyOn(
                     AffiliateAttribution,
@@ -454,183 +446,4 @@ describe('affiliate-attribution.es6.js', function () {
             expect(AffiliateAttribution.getCJEventParam()).toBeFalse();
         });
     });
-
-    describe('optOut', function () {
-        beforeEach(function () {
-            const mockResponse = new window.Response(
-                JSON.stringify(responseData),
-                {
-                    status: 200,
-                    headers: {
-                        'Content-type': 'application/json'
-                    }
-                }
-            );
-
-            spyOn(window, 'fetch').and.returnValue(
-                window.Promise.resolve(mockResponse)
-            );
-        });
-
-        it('should should overwrite existing flow parameters, set a preference cookie and remove marketing cookie', function () {
-            spyOn(FxaProductButton, 'init').and.resolveTo(_flowParamString);
-            spyOn(
-                AffiliateAttribution,
-                'setPreferenceCookie'
-            ).and.callThrough();
-            spyOn(
-                AffiliateAttribution,
-                'removeMarketingCookie'
-            ).and.callThrough();
-            spyOn(window.Mozilla.Cookies, 'setItem');
-            spyOn(window.Mozilla.Cookies, 'removeItem');
-            return AffiliateAttribution.optOut().then(() => {
-                expect(FxaProductButton.init).toHaveBeenCalledWith(true);
-                expect(
-                    AffiliateAttribution.setPreferenceCookie
-                ).toHaveBeenCalled();
-                expect(
-                    AffiliateAttribution.removeMarketingCookie
-                ).toHaveBeenCalled();
-                expect(window.Mozilla.Cookies.setItem).toHaveBeenCalledWith(
-                    'moz-pref-cj-affiliate',
-                    'reject',
-                    jasmine.any(String),
-                    '/',
-                    null,
-                    false,
-                    'lax'
-                );
-                expect(window.Mozilla.Cookies.removeItem).toHaveBeenCalledWith(
-                    'moz-cj-affiliate',
-                    '/',
-                    null,
-                    false,
-                    'lax'
-                );
-            });
-        });
-    });
-
-    describe('shouldInitiateAttributionFlow', function () {
-        it('should return true when preference cookie is not set', function () {
-            spyOn(AffiliateAttribution, 'meetsRequirements').and.returnValue(
-                true
-            );
-            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(null);
-            expect(
-                AffiliateAttribution.shouldInitiateAttributionFlow()
-            ).toBeTrue();
-            expect(window.Mozilla.Cookies.getItem).toHaveBeenCalledWith(
-                'moz-pref-cj-affiliate'
-            );
-        });
-
-        it('should return true when preference cookie is set to "accept"', function () {
-            spyOn(AffiliateAttribution, 'meetsRequirements').and.returnValue(
-                true
-            );
-            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue('accept');
-            expect(
-                AffiliateAttribution.shouldInitiateAttributionFlow()
-            ).toBeTrue();
-            expect(window.Mozilla.Cookies.getItem).toHaveBeenCalledWith(
-                'moz-pref-cj-affiliate'
-            );
-        });
-
-        it('should return false when preference cookie is set to "reject"', function () {
-            spyOn(AffiliateAttribution, 'meetsRequirements').and.returnValue(
-                true
-            );
-            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue('reject');
-            expect(
-                AffiliateAttribution.shouldInitiateAttributionFlow()
-            ).toBeFalse();
-            expect(window.Mozilla.Cookies.getItem).toHaveBeenCalledWith(
-                'moz-pref-cj-affiliate'
-            );
-        });
-
-        it('should return false when requirements are not met', function () {
-            spyOn(AffiliateAttribution, 'meetsRequirements').and.returnValue(
-                false
-            );
-            expect(
-                AffiliateAttribution.shouldInitiateAttributionFlow()
-            ).toBeFalse();
-        });
-    });
-
-    describe('shouldShowOptOutNotification', function () {
-        it('should return true when a CJ event parameter is present', function () {
-            spyOn(AffiliateAttribution, 'getQueryStringParam').and.returnValue(
-                _cjEventParam
-            );
-            expect(
-                AffiliateAttribution.shouldShowOptOutNotification()
-            ).toBeTrue();
-        });
-
-        it('should return true when a marketing cookie is present', function () {
-            spyOn(AffiliateAttribution, 'getQueryStringParam').and.returnValue(
-                false
-            );
-            spyOn(AffiliateAttribution, 'hasPreferenceCookie').and.returnValue(
-                false
-            );
-            spyOn(window.Mozilla.Cookies, 'hasItem').and.returnValue(true);
-            expect(
-                AffiliateAttribution.shouldShowOptOutNotification()
-            ).toBeTrue();
-            expect(window.Mozilla.Cookies.hasItem).toHaveBeenCalledWith(
-                'moz-cj-affiliate'
-            );
-        });
-
-        it('should return false when neither CJ event parameter or marketing cookie are present', function () {
-            spyOn(AffiliateAttribution, 'getQueryStringParam').and.returnValue(
-                false
-            );
-            spyOn(AffiliateAttribution, 'hasPreferenceCookie').and.returnValue(
-                false
-            );
-            spyOn(window.Mozilla.Cookies, 'hasItem').and.returnValue(false);
-            expect(
-                AffiliateAttribution.shouldShowOptOutNotification()
-            ).toBeFalse();
-        });
-
-        it('should return false when preference cookie is set to "accept"', function () {
-            spyOn(AffiliateAttribution, 'getQueryStringParam').and.returnValue(
-                true
-            );
-            spyOn(AffiliateAttribution, 'hasMarketingCookie').and.returnValue(
-                true
-            );
-            spyOn(window.Mozilla.Cookies, 'hasItem').and.returnValue('accept');
-            expect(
-                AffiliateAttribution.shouldShowOptOutNotification()
-            ).toBeFalse();
-            expect(window.Mozilla.Cookies.hasItem).toHaveBeenCalledWith(
-                'moz-pref-cj-affiliate'
-            );
-        });
-
-        it('should return false when preference cookie is set to "reject"', function () {
-            spyOn(AffiliateAttribution, 'getQueryStringParam').and.returnValue(
-                true
-            );
-            spyOn(AffiliateAttribution, 'hasMarketingCookie').and.returnValue(
-                true
-            );
-            spyOn(window.Mozilla.Cookies, 'hasItem').and.returnValue('reject');
-            expect(
-                AffiliateAttribution.shouldShowOptOutNotification()
-            ).toBeFalse();
-            expect(window.Mozilla.Cookies.hasItem).toHaveBeenCalledWith(
-                'moz-pref-cj-affiliate'
-            );
-        });
-    });
 });
diff --git a/tests/unit/spec/products/shared/affiliate-consent.js b/tests/unit/spec/products/shared/affiliate-consent.js
new file mode 100644
index 00000000000..00c3e0f8381
--- /dev/null
+++ b/tests/unit/spec/products/shared/affiliate-consent.js
@@ -0,0 +1,136 @@
+/*
+ * This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at https://mozilla.org/MPL/2.0/.
+ */
+
+/* For reference read the Jasmine and Sinon docs
+ * Jasmine docs: https://jasmine.github.io/
+ * Sinon docs: http://sinonjs.org/docs/
+ */
+
+import AffiliateConsent from '../../../../../media/js/products/shared/affiliate-consent.es6.js';
+
+describe('affiliate-consent.es6.js', function () {
+    afterEach(function () {
+        document
+            .getElementsByTagName('html')[0]
+            .removeAttribute('data-needs-consent');
+
+        window.removeEventListener(
+            'mozConsentStatus',
+            AffiliateConsent.handleConsent,
+            false
+        );
+    });
+
+    describe('EU visitors (explicit consent required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'True');
+
+            spyOn(AffiliateConsent, 'initAffiliateFlow');
+        });
+
+        it('should wait for a mozConsentStatus event before initializing attribution', function () {
+            AffiliateConsent.init();
+            expect(AffiliateConsent.initAffiliateFlow).not.toHaveBeenCalled();
+        });
+
+        it('should initialize attribution if consent event accepts analytics', function () {
+            AffiliateConsent.init();
+            expect(AffiliateConsent.initAffiliateFlow).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: true,
+                        preference: true
+                    }
+                })
+            );
+
+            expect(AffiliateConsent.initAffiliateFlow).toHaveBeenCalled();
+        });
+
+        it('should not initialize attribution if consent event rejects analytics', function () {
+            AffiliateConsent.init();
+            expect(AffiliateConsent.initAffiliateFlow).not.toHaveBeenCalled();
+
+            window.dispatchEvent(
+                new CustomEvent('mozConsentStatus', {
+                    detail: {
+                        analytics: false,
+                        preference: false
+                    }
+                })
+            );
+
+            expect(AffiliateConsent.initAffiliateFlow).not.toHaveBeenCalled();
+        });
+    });
+
+    describe('Non-EU visitors (explicit consent not required)', function () {
+        beforeEach(function () {
+            document
+                .getElementsByTagName('html')[0]
+                .setAttribute('data-needs-consent', 'False');
+
+            spyOn(AffiliateConsent, 'initAffiliateFlow');
+
+            window.Mozilla.gpcEnabled = sinon.stub().returns(false);
+            window.Mozilla.dntEnabled = sinon.stub().returns(false);
+        });
+
+        afterEach(function () {
+            delete window.Mozilla.gpcEnabled;
+            delete window.Mozilla.dntEnabled;
+        });
+
+        it('should initialize attribution if consent cookie accepts analytics', function () {
+            AffiliateConsent.init();
+            expect(AffiliateConsent.initAffiliateFlow).toHaveBeenCalled();
+        });
+
+        it('should not initialize attribution if consent cookie rejects analytics', function () {
+            const obj = {
+                analytics: false,
+                preference: false
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+            AffiliateConsent.init();
+            expect(AffiliateConsent.initAffiliateFlow).not.toHaveBeenCalled();
+        });
+
+        it('should initialize attribution if consent cookie accepts analytics', function () {
+            const obj = {
+                analytics: true,
+                preference: true
+            };
+            spyOn(window.Mozilla.Cookies, 'getItem').and.returnValue(
+                JSON.stringify(obj)
+            );
+            AffiliateConsent.init();
+            expect(AffiliateConsent.initAffiliateFlow).toHaveBeenCalled();
+        });
+
+        it('should only initialize FxA flow params if DNT is enabled', function () {
+            window.Mozilla.dntEnabled = sinon.stub().returns(true);
+            spyOn(AffiliateConsent, 'initFlowParams');
+            AffiliateConsent.init();
+            expect(AffiliateConsent.initFlowParams).toHaveBeenCalled();
+            expect(AffiliateConsent.initAffiliateFlow).not.toHaveBeenCalled();
+        });
+
+        it('should only initialize FxA flow params if GPC is enabled', function () {
+            window.Mozilla.gpcEnabled = sinon.stub().returns(true);
+            spyOn(AffiliateConsent, 'initFlowParams');
+            AffiliateConsent.init();
+            expect(AffiliateConsent.initFlowParams).toHaveBeenCalled();
+            expect(AffiliateConsent.initAffiliateFlow).not.toHaveBeenCalled();
+        });
+    });
+});
diff --git a/webpack.test.config.js b/webpack.test.config.js
index 8b8fcaf86ef..f66fdfad52d 100644
--- a/webpack.test.config.js
+++ b/webpack.test.config.js
@@ -19,20 +19,18 @@ module.exports = {
             'media/js/base/mozilla-client.js',
             'media/js/base/search-params.js',
             'media/js/base/mozilla-cookie-helper.js',
-            'media/js/base/banners/mozilla-banner.js',
             'media/js/base/mozilla-run.js',
             'media/js/base/core-datalayer-page-id.js',
             'media/js/base/core-datalayer.js',
             'media/js/base/experiment-utils.es6.js',
             'media/js/base/mozilla-fxa.js',
             'media/js/base/mozilla-smoothscroll.js',
-            'media/js/base/stub-attribution.js',
+            'media/js/base/stub-attribution/stub-attribution.js',
             'media/js/firefox/all/all-downloads-unified.js',
             'media/js/firefox/new/common/thanks.js',
             'media/js/firefox/family/fx-is-default.es6.js',
             'media/js/pocket/analytics.es6.js',
             'media/js/pocket/mobile-nav.es6.js',
-            'media/js/products/shared/affiliate-attribution.es6.js',
             'media/js/newsletter/form-utils.es6.js',
             'media/js/newsletter/recovery.es6.js',
             'node_modules/sinon/pkg/sinon.js'