by Esther Adeniyion February 16, 2018February 11, 20198 Comments on Should You Narrow Down to a Blogging Niche or not?
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This is another way of announcing on the blog that I have finally narrowed down my blogging niche to Blogging. If you follow me on Facebook and Instagram, you already know. I want to thank you for making the transition both possible and very easy on me.
Before I go into this post proper and conclude safely, I want to tell you a story.
When I started blogging, I started out as a personal Blogger. I talked about myself and my personal experiences. I just wanted a safe online haven. I wanted a place to share my thoughts, express myself, teach a life lesson or two and find support.
I had a very hard time growing up and my blog served all of the purposes I wanted it to. When I began to grow as a Blogger, I realized that I could do so many other things with my blog. In 2015, I made the switch to lifestyle Blogging. I should make a blog post on the difference between Lifestyle and Personal Blogging.
So, I transitioned into Women Lifestyle Blogging. It was great for a while until I felt the need to connect again with my blog readers like I used to when I was a personal Blogger. I switched from Women Lifestyle Blogging into Personal Lifestyle Blogging.
That also was a beautiful ride, one of my best so far. I wrote whatever the heck I wanted to. I was able to connect deeply with my blog readers. I made a lot of beautiful relationships. Oh my, my blog is a blessing to my entire life, I must say.
Until…
People began to yearn so much for my Blogging posts. Of course, because it was a personal lifestyle blog and blogging was and is a very huge part of my life, I made blogging posts alongside others. Many Bloggers began to reach out to me.
If I hadn’t posted a post on Blogging in a while, I would begin to get emails, Facebook inbox messages and comments on my social media handles. This was confirmed by the kind of interaction I got on these posts.
I had already launched the business side of my blogging which is blog consultation, design and blog management. And so, I decided. This is it! I finally found it. It would make more sense to monetize if I can give this kind of value.
I began the switch gradually until I finally announced to my friends and followers on social media. Now, this is my own Blogging story and it continues, you know. Every step of my blogging career is part of this story. I hope to make many more blogging memories.
Oh, well, this is the spark behind this blog post. It’s obvious where I got the inspiration from – my personal blogging story. So, should you too narrow down to a blogging niche or not?
Contents
blogging niche?
If you are going to reach your ideal audience, you will need to give them what exactly they want. Not everyone will be interested in what you have to say. If you can give people exactly what they want, they will become your customer and refer someone else.
I will give a very simple explanation to those that have never heard of bounce rates. If 100 people visit your blog and all of them do not read another blog post, they just close your page, you have a 100% bounce rate. If none of them leaves until they check other posts, you have a 0% bounce rate.
If your blog meets your specific readers’ needs, there is a very high probability of them sticking around.
If you are in a blogging niche, you can easily prove to your readers that you know what you talk about. It helps you as a Blogger to research and work hard to bring your readers value. Eventually, you are the go-to person for a particular subject matter.
Because you have been able to build authority as a Blogger in a specific niche, it will be very easy to monetize your blog. Creating products and services out of a particular blogging niche is easier.
Your search engine optimization brings better results because search engines admit to your authority and thereby feed readers your blog posts.
Also, think about it, a blog with a low bounce rate, high average time on site and more pages per visits sends a signal to search engines. It is an indication that your blog is of much value and other users will benefit from it.
It depends!
You don’t necessarily have to narrow down to a specific niche if your blog is for example, a personal blog or a personal lifestyle blog with an audience that truly connects with you.
In this case, what they are interested in is you and how you want to relate with them. They would be so passionate and interested in your interests enough to share in your world and even tell someone else about you.
Blogging should always be fun and if you feel you are under pressure to talk about just one thing you know may wear you out and make you lose all of your blogging joy, don’t.
If however, you have decided that narrowing down to a particular niche is something that you should do, here are some tips to help you narrow down without regrets. Trust me, if you make a wrong move, blogging might bore you in the nearest future.
If you have been blogging for a while, chances are that you already know what your audience resonates with the most. For me, for example, I realized that my blogging posts were creating so much of buzz on my blog.
The truth is that these blogging posts didn’t generate the most of my blogging traffic but they generated the kind of quality traffic I have always wanted. The conversion rates on those posts were so high that I began to look into settling into it,
It doesn’t make sense if you are not very passionate about a blogging niche. No matter how profitable it may seem to be, if it’s not something you can talk about, read about, share for days unending, don’t even try it.
Choose a blog niche that ticks many of your boxes. Pick a topic that you can talk about for hours.
After ticking the passion box, it’s time to look into how you can monetize your blogging in future. It’s okay if you don’t plan to generate income from your blog just yet. It is only important that you consider and think about your blog long term.
If you can sell something as a result of that niche, market a service, collaborate,. etc..why not?
So, are you going to narrow down to a blogging niche or not? Please, let me hear your thoughts in the comments section.
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Tags:Blogging