Are visitors from any particular traffic source more likely to make requests?
TL;DR: Social media, the smallest but most engaged set of users.
Based on 2 months of Ask The EU's data, it appears that people who find the site via social media are more likely than any other group to go on to make a request.
| Source Type | % of group making requests | % traffic (sessions) |
|---|---|---|
| Organic Search | 1.35% | 57.19% |
| Direct | 3.93% | 29.54% |
| Referral | 2.69% | 9.33% |
| Social | 11.32% | 3.94% |
(Data sample 16/3/16 - 15/5/16)
Although it does lead to a secondary question - if the amount of traffic from social media rises, will we retain that high percentage of measurable engagement or will it be become diluted?