AskTheEU.org was recently upgraded to the latest version of the responsive Alaveteli theme. Does it look like the redesign has improved the general baseline analytics numbers?
TL;DR: Yes. Bounce rate has decreased across all devices. Google now considers the site "mobile friendly", which is said to improve search ranking.
Caveats: This is a comparison between the same period in 2015 vs 2016. Ideally we'd have run an A/B test over the first quarter of 2016.
| 25th Jan – 11th March 2015 | 25th Jan – 11th March 2016 | % Difference | Result | |
|---|---|---|---|---|
| Sessions (overall) | 7150 | 7599 | +6.38% | Good: Increase in people coming to the site |
| Bounce rate (overall) | 68.08% | 60.55% | -11.07% | Good: Less people are leaving after not having interacted with the site at all |
| Sessions (mobile) | 615 | 765 | +24.39% | Good: More people using site on their mobiles |
| Bounce rate (mobile) | 82.44% | 76.08% | -7.72% | Good: Less people are leaving after not having interacted with the site at all |
| Sessions (tablet) | 345 | 327 | -5.44% | Decrease: Less people using site on their tablets |
| Bounce rate (tablet) | 75.36% | 64.38%% | -13.97% | Good: Less people are leaving after not having interacted with the site at all |
The homepage and request pages are considered mobile-friendly.
Sites using the older, non-responsive version of the theme are not considered mobile-friendly: homepage, request page.
