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which-were-the-top-referrers-for-early-wdtk.md

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Which were the top referrers when WDTK first launched?

Where did the traffic come from in the first couple of years of WhatDoTheyKnow? Let's dig into the site analytics and find out.

Answer

TL;DR: We're not entirely sure.

Analysis

Turns out we weren't using Google Analytics back in 2008 when WDTK was launched and we don't retain log files for that long, so the oldest data we were able to retrieve doesn't really tell us what we wanted to know.

However, just in case it's good for something here's a report drawn from the first 2 years of our Google Analytics data.

Traffic referrals (July 2011 - July 2013)

The top 10 referrers over this period, representing 11.29% of the overall traffic to the site (in terms of sessions) and 9.75% of our new users over the stated period were:

Position Referring domain Sessions New Users
1 t.co 113,699 64,436
2 facebook.com 79,828 54,161
3 google.co.uk 42,900 31,001
4 m.facebook.com 25,216 20,347
5 immigrationboards.com 21,483 8,872
6 mail.yahoo.net 18,183 4,836
7 reddit.com 17,643 17,220
8 thestudentroom.co.uk 15,844 8,657
9 search.bt.com 14,692 11,832
10 data.gov.uk 9,353