diff --git a/app/controllers/services_controller.rb b/app/controllers/services_controller.rb
index 4e58a57831..8094200ea4 100644
--- a/app/controllers/services_controller.rb
+++ b/app/controllers/services_controller.rb
@@ -55,13 +55,26 @@ def other_country_message
   end
 
   def hidden_user_explanation
-    reason = render_to_string(
+    prominence_reason = render_to_string(
       partial: "admin_request/hidden_user_explanation/#{params[:message]}",
-      formats: [:text]
+      formats: [:text],
+      locals: {
+        prominence_reason: true,
+        explanation: false
+      }
+    )
+
+    explanation = render_to_string(
+      partial: "admin_request/hidden_user_explanation/#{params[:message]}",
+      formats: [:text],
+      locals: {
+        prominence_reason: false,
+        explanation: true
+      }
     )
 
     render json: {
-      prominence_reason: reason,
+      prominence_reason: prominence_reason,
       explanation: render_to_string(
         template: "admin_request/hidden_user_explanation",
         formats: [:text],
@@ -69,7 +82,7 @@ def hidden_user_explanation
         locals: {
           name_to: @info_request.user_name.html_safe,
           info_request: @info_request,
-          reason: reason,
+          explanation: explanation,
           info_request_url: request_url(@info_request),
           site_name: site_name.html_safe
         }
diff --git a/app/views/admin_request/hidden_user_explanation.text.erb b/app/views/admin_request/hidden_user_explanation.text.erb
index 8118946806..2c6e57baa7 100644
--- a/app/views/admin_request/hidden_user_explanation.text.erb
+++ b/app/views/admin_request/hidden_user_explanation.text.erb
@@ -4,7 +4,7 @@
       request: info_request.title.html_safe,
       url: info_request_url) %>
 
-<%= reason -%>
+<%= explanation -%>
 
 <%= _('You will still be able to view it while logged in to the site. ' \
       'Please reply to this email if you would like to discuss this decision ' \
diff --git a/doc/CHANGES.md b/doc/CHANGES.md
index 53badfc545..d0bf1a8607 100644
--- a/doc/CHANGES.md
+++ b/doc/CHANGES.md
@@ -2,6 +2,8 @@
 
 ## Highlighted Features
 
+* Improve rendering of admin hidden request prominence and explanations (Graeme
+  Porteous)
 * Fix duplicated attachment masking jobs (Graeme Porteous)
 * Display metadata on admin attachment views (Graeme Porteous)
 * Change request URL patterns to be member routes (Alexander Griffen, Graeme
diff --git a/spec/views/admin_request/hidden_user_explanation.text.erb_spec.rb b/spec/views/admin_request/hidden_user_explanation.text.erb_spec.rb
index 1a6a4b3177..e333849ad8 100644
--- a/spec/views/admin_request/hidden_user_explanation.text.erb_spec.rb
+++ b/spec/views/admin_request/hidden_user_explanation.text.erb_spec.rb
@@ -1,7 +1,7 @@
 require 'spec_helper'
 
 RSpec.describe 'admin_request/hidden_user_explanation' do
-  let(:reason) do
+  let(:explanation) do
     "We consider it to be vexatious, and have therefore hidden it from other " \
     "users.\n"
   end
@@ -16,7 +16,7 @@
            locals: { name_to: 'Bob Smith',
                      info_request: double(title: 'Foo'),
                      info_request_url: 'https://test.host/request/foo',
-                     reason: reason,
+                     explanation: explanation,
                      site_name: 'Alaveteli' }
   end