Branding and Identity

[Gazook89]

Correct me if I'm wrong, but I'm not sure there is an open Issue already for the possible new logo's that have been pitched? This thread can be that place where those ideas are collated. I do think we have other Discussions and Issues open for things like UI design and those can be kept separate.

For logos, my ideal is an SVG that works at small and large sizes, without losing details when set to very small. And that it can integrate well with regular text-- not necessarily "normal font", just that any text in the logo can be rendered as text vs part of the svg. Finally, multicolor is fine but it should ideally work in grayscale and even just straight black contours.

At least some of the below are designed around the presumption that the brand is "Homebrewery" rather than the current "The Homebrewery".

A. Here is something that happened sort of accidentally: I did not expect the 'h' in 'homebrewery' to fit sit neatly inside the cauldron. The font is just Luminari, which I think is commonly available on computers.


Shorter Icon:
or
or

B. This is just a non-textual icon that would go wherever. In my opinion it loses points when it's very small, and it could be simplified a bit, which led to the first (A) option.

C. I think this one looks classy....like the sign of some clothing store at an upscale mall in the suburbs. One nice thing about it is that the logo fits neatly inside the name, which means it's taking less space and placement around other items is likely easier?

D. Similar feel to (C), but with Scaly Sans rather than Mr Eaves and showing the balance with NaturalCrit:

E. Again, similar, different font (Copperplate):

[5e-Cleric]

Cauldron with HB inside is too good to let slip, i'll hang onto that, maybe make some desings around that and let you know.

if you see this comment and i haven't reached you, feel free to remind me of it.

about Luminari, quick search in google tells me for its use as a web font, it has a pay once license, but for the use in a logo, can be used as a personal license, which is still 25 ish dollars

source: https://www.fonts.com/font/canada-type/luminari/licenses

[5e-Cleric]

A few suggestions to add to those fonts, all free licenses:

[dbolack-ab]

Please no Black Chancery. That's the Comics Sans of fantasy gaming. :)

[5e-Cleric]

In what sense? its definitely my personal favourite here. Also, please add fonts for this.

[5e-Cleric]

Updating with such fonts:

[5e-Cleric]

This could be a good place to discuss wether having a banner for the subreddit is a good idea

[5e-Cleric]

I tried a gradient suggested by @G-Ambatte to make a quick mockup, the gradient is:
to top left, brown 22.5%, gold 40%, white 60%, gold 67.5%, brown 82.5%
The background is out navigation bar color: #333

[calculuschild]

I think this looks ok, but I agree I think I would prefer a flat color.

[5e-Cleric]

For contrast reasons, we should have either a brighter and a darker alternative, or add a stroke or shadow to the logo on backgrounds of a simmilar brightness.

I would go with some color between brown and gold.

[5e-Cleric]

How about these

#d86c05	#c65207	#f69801

[5e-Cleric]

any specific color you feel would work better?

[dbolack-ab]

On this particular background, I feel only the bright yellow and Off-white work well.

[Gazook89]

A quick sketch of another angle on the same idea (letters on a bubbling cauldron):

[5e-Cleric]

not gonna lie, that's closer to a shield than a cauldron.

Also looks like the logo for a boring network company

[Gazook89]

Yeah, it was sort of a “try something different and see what happens” effort. I wouldn’t take it as-is, but I also think it’s an attempt to consider other styles rather than get tunnel vision for the “first idea”.

Regarding network company, that’s pretty close to the inspiration— I was looking at a collection of many logos of code frameworks (react, svelte, node, js, etc). Many of those are same-y, but they look good when all collected together.

[5e-Cleric]

Adding a few ideas made with AI:

With Cauldrons:

With scrolls and quills

This weird one with curly spans:

[5e-Cleric]

These are just ideas, we're not making the logo with AI.

[dbolack-ab]

I kinda like the Curly face, though not the accompanying font.

[5e-Cleric]

looks like satan + Steven Seagal, but i do find it funny and kind of fitting

[dbolack-ab]

yeah, but it does seem like a thing that could be riffed on. Themed hats or something.

[Gazook89]

I kind of like the {H} just by itself-- like the last image, but without the circle and triangles. The circle and triangles are fine, but to me they are "extra", and build on the core of {H}...they could be added to certain designs, but the brand would be just the brackets and h.

The {H} is theme/genre agnostic, simple, and it recalls the unique syntax of HB. It's almost like the typical "code" icon </>.

It is flexible: as @dbolack-ab mentioned a fondness for the "curly face" above it, I could see the face being a "mascot" that is a thematic extension of {H}. Perhaps a whole set of emoji could be made with faces inside curly brackets. That's not a real suggestion, but I could see it happening.

[Gazook89]

Here is a quick mockup of another idea I had:

It could be refined further but just wanted to throw up something quick.

[5e-Cleric]

i like the concept, not so much the color or the unequal H

[Gazook89]

Yeah the color was just already the loaded color in my 'palette' and I didn't want to fuss with finding the 'correct' color. I spent about 1 minute thinking about font.