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<!DOCTYPE html>
<!--[if lt IE 9 ]><html class="no-js oldie" lang="en"> <![endif]-->
<!--[if IE 9 ]><html class="no-js oldie ie9" lang="en"> <![endif]-->
<!--[if (gte IE 9)|!(IE)]><!-->
<html class="no-js" lang="en">
<!--<![endif]-->
<head>
<!--- basic page needs
================================================== -->
<meta charset="utf-8">
<title>Hemanth Rao Natarajan</title>
<meta name="description" content="">
<meta name="author" content="">
<!-- mobile specific metas
================================================== -->
<meta name="viewport" content="width=device-width, initial-scale=1">
<!-- CSS
================================================== -->
<link rel="stylesheet" href="css/base.css">
<link rel="stylesheet" href="css/vendor.css">
<link rel="stylesheet" href="css/main.css">
<!-- script
================================================== -->
<script src="js/modernizr.js"></script>
<script src="js/pace.min.js"></script>
<!-- favicons
================================================== -->
<link rel="shortcut icon" href="favicon.ico" type="image/x-icon">
<link rel="icon" href="favicon.ico" type="image/x-icon">
</head>
<body id="top">
<!-- header
================================================== -->
<header class="s-header">
<div class="header-logo">
<a class="site-logo" href="index.html"><img src="images/logo.png" alt="Homepage"></a>
</div>
<nav class="header-nav-wrap">
<ul class="header-nav">
<li class="current"><a class="smoothscroll" href="#home" title="home">Home</a></li>
<li><a class="smoothscroll" href="#about" title="about">About Me</a></li>
<li><a class="smoothscroll" href="#works" title="works">My Projects</a></li>
<li><a class="smoothscroll" href="#blog" title="blog">My Blog</a></li>
<li><a class="smoothscroll" href="#contact" title="contact">Contact Me</a></li>
</ul>
</nav>
<a class="header-menu-toggle" href="#0"><span>Menu</span></a>
</header> <!-- end s-header -->
<!-- home
================================================== -->
<section id="home" class="s-home page-hero target-section" data-parallax="scroll" data-image-src="images/hero-bg.jpg" data-natural-width=3000 data-natural-height=2000 data-position-y=center>
<div class="overlay"></div>
<div class="shadow-overlay"></div>
<div class="home-content">
<div class="row home-content__main">
<h3>Hi There</h3>
<h1>
I am Hemanth Natarajan. <br>
Graduating in May with a Master's degree in Business Analytics <br>
from Carlson School of Management, University of Minnesota.
</h1>
<div class="home-content__buttons">
<a href="#works" class="smoothscroll btn btn--stroke">
Latest Projects
</a>
<a href="#about" class="smoothscroll btn btn--stroke">
More About Me
</a>
</div>
<div class="home-content__scroll">
<a href="#about" class="scroll-link smoothscroll">
<span>Scroll Down</span>
</a>
</div>
</div>
</div> <!-- end home-content -->
<ul class="home-social">
<li>
<a href="#"><i class="im im-instagram" aria-hidden="true"></i><span>Instagram</span></a>
</li>
</ul>
<!-- end home-social -->
</section> <!-- end s-home -->
<!-- about
================================================== -->
<section id="about" class="s-about target-section">
<div class="row narrow section-intro has-bottom-sep">
<div class="col-full text-center">
<h3>About Me</h3>
<h1>More About Me</h1>
<p class="lead">Graduate Student with professional experience of 3+ years as a Data Analyst. Curious thinker, natural team-player, problem solver. Skilled in storytelling, predictive modeling, visualizations, dashboarding, Agile and Scrum methodology. Proficient in R, Python, Tableau, SQL and Big Data.</p>
</div>
</div>
<div class="row about-content">
<div class="col-six tab-full left">
<h3>Howdy!</h3>
<p>"If your why is strong enough you will figure out the how" - Bill Walsh</p>
<p>
"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine as children do. It's not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others." - Coach Carter
</p>
</div>
<div class="col-six tab-full right">
<h3>I've got a specific set of skills!</h3>
<ul class="skill-bars">
<li>
<div class="progress percent85"><span>85%</span></div>
<strong>R</strong>
</li>
<li>
<div class="progress percent75"><span>75%</span></div>
<strong>Python</strong>
</li>
<li>
<div class="progress percent95"><span>95%</span></div>
<strong>SQL</strong>
</li>
<li>
<div class="progress percent90"><span>90%</span></div>
<strong>Tableau</strong>
</li>
<li>
<div class="progress percent90"><span>90%</span></div>
<strong>RapidMiner</strong>
</li>
<li>
<div class="progress percent90"><span>90%</span></div>
<strong>Google Analytics</strong>
</li>
<li>
<div class="progress percent85"><span>85%</span></div>
<strong>Big Data Tools</strong>
</li>
<li>
<div class="progress percent75"><span>75%</span></div>
<strong>AWS</strong>
</li>
</ul>
</div>
</div> <!-- end about-content -->
<div class="row about-content about-content--buttons">
<div class="col-six tab-full left">
<a href="#0" class="btn btn--primary full-width">Download My CV</a>
</div>
<div class="col-six tab-full right">
<a href="#0" class="btn full-width">Hire Me Now</a>
</div>
</div> <!-- end about-content buttons -->
<div class="row about-content about-content--timeline">
<div class="col-full text-center">
<h3>My Work Experience.</h3>
</div>
<div class="col-six tab-full left">
<div class="timeline">
<div class="timeline__block">
<div class="timeline__bullet"></div>
<div class="timeline__header">
<p class="timeline__timeframe">August 2017 - Present</p>
<h3>Carlson Analytics Lab</h3>
<h5>Data Science Consultant</h5>
</div>
<div class="timeline__desc">
<p>
<ul>
<li>Built an anomaly detection model to efficiently track, flag and alert underlying product issues while minimizing false positives for a windows and door manufacturer; led to 3800 fewer claims and detection of issues 263 days earlier leading to more satisfied customers</li>
<li>Developed a predictive model to forecast daily ridership for Nickelodeon Universe (Mall of America) using support vector machines; reduction of 27% in the error over the baseline model engineered by the mall</li>
<li>Performed aspect based sentiment analysis on Yelp restaurant reviews using topic modeling, sentiment analysis and linear regression to identify focus areas to improve overall rating for each cuisine (https://github.com/nhemanthrao23/bigdataproject)</li>
</ul>
</p>
</div>
</div> <!-- end timeline__block -->
</div> <!-- end timeline -->
</div> <!-- end left -->
<div class="col-six tab-full right">
<div class="timeline">
<div class="timeline__block">
<div class="timeline__bullet"></div>
<div class="timeline__header">
<p class="timeline__timeframe">January 2016 - June 2016</p>
<h3>Sokrati Technologies (Merkle Group Inc.)</h3>
<h5>Senior Data Analyst</h5>
</div>
<div class="timeline__desc">
<p>
<ul>
<li>Led advertisement operations in driving Search Engine Marketing across Google Search, Display, Shopping, YouTube and Mobile media</li>
<li>Performed K-means clustering to find out non-performing keywords leading to a decrease in cost-per-transaction (CPT) by an average of 15% across various campaigns</li>
<li>Launched advertising campaigns with ad spends of $1M per month on Mobile and desktop for a food and beverage client resulting in 9x downloads at 37% less cost per download over a span of 4 months</li>
</ul>
</p>
</div>
</div> <!-- end timeline__block -->
<div class="timeline__block">
<div class="timeline__bullet"></div>
<div class="timeline__header">
<p class="timeline__timeframe">January 2014 - November 2015</p>
<h3>Cognizant Technology Solutions</h3>
<h5>Data Analyst</h5>
</div>
<div class="timeline__desc">
<p>
<ul>
<li>Designed an incentive compensation plan for a Fortune 500 client by factoring in product lifecycle, seasonality, market basket, therapeutic class etc.</li>
<li>Analyzed data across 4 business units totaling 800 medical sales representatives to devise an incentive compensation plan which led to 18% increase in sales rep satisfaction</li>
</ul>
</p>
</div>
</div> <!-- end timeline__block -->
</div> <!-- end timeline -->
</div> <!-- end right -->
</div> <!-- end about-content timeline -->
</section> <!-- end about -->
<!-- works
================================================== -->
<section id="works" class="s-works target-section">
<div class="row narrow section-intro has-bottom-sep">
<div class="col-full">
<h3>Portfolio</h3>
<h1>See My Latest Projects.</h1>
<p class="lead">Experimental Taproom. A place where both new and established beverage producers can experiment with formulas and get direct feedback from consumers.</p>
</div>
</div>
<div class="row masonry-wrap">
<div class="masonry">
<div class="masonry__brick">
<div class="item-folio">
<div class="item-folio__thumb">
<a href="images/portfolio/gallery/g-beetle.jpg" class="thumb-link" title="The Beetle Car" data-size="1050x700">
<img src="images/portfolio/beetle.jpg"
srcset="images/portfolio/beetle.jpg 1x, images/portfolio/beetle@2x.jpg 2x" alt="">
<span class="shadow-overlay"></span>
</a>
</div>
<div class="item-folio__text">
<h3 class="item-folio__title">
The Beetle
</h3>
<p class="item-folio__cat">
Web Development
</p>
</div>
<a href="https://www.behance.net/" class="item-folio__project-link" title="Project link">
<i class="im im-link"></i>
</a>
<div class="item-folio__caption">
<p>Adding rojects here</p>
</div>
</div> <!-- end item-folio -->
</div> <!-- end masonry__brick -->
</div>
</div> <!-- end masonry -->
</section> <!-- end works -->
<!-- testimonials
================================================== -->
<div class="s-testimonials">
<div class="overlay"></div>
<div class="row testimonials-header">
<div class="col-full">
<h1 class="h02">What People Say.</h1>
</div>
</div>
<div class="row testimonials">
<div class="col-full testimonials__slider">
<div class="testimonials__slide">
<img src="images/avatars/user-01.jpg" alt="Author image" class="testimonials__avatar">
<p>Hemanth is a funny, caring and thoughful individual. Never a boring day with him. Quite obsessive, he doesn't stop until he gets an answer.</p>
<div class="testimonials__author h06">
RK
<span>Manager, Cognizant</span>
</div>
</div>
<div class="testimonials__slide">
<img src="images/avatars/user-05.jpg" alt="Author image" class="testimonials__avatar">
<p>Hemanth has always been a delight to work with. He knows his math and his knowledge about certain topics absolutely amazes me. Also, an amazing soccer player. We called him the "Ronaldo" of Sokrati.</p>
<div class="testimonials__author h06">
Tanuj
<span>Senior Manager, Merkle Sokrati</span>
</div>
</div>
<div class="testimonials__slide">
<img src="images/avatars/user-02.jpg" alt="Author image" class="testimonials__avatar">
<p>Sincere, determined, obsessive about data. Talented individual. Takes his sports seriously. Amazing ball player.</p>
<div class="testimonials__author h06">
Bhanu
<span>MSBA Class of 2018, Student</span>
</div>
</div>
</div> <!-- end testimonials__slider -->
</div> <!-- end testimonials -->
</div> <!-- end s-testimonials -->
<!-- blog
================================================== -->
<section id="blog" class="s-blog target-section">
<div class="row narrow section-intro has-bottom-sep">
<div class="col-full">
<h3>Journal</h3>
<h1>Latest From The Blog.</h1>
<p class="lead">Lorem ipsum Dolor adipisicing nostrud et aute.
Excepteur amet commodo ea dolore irure esse Duis nulla sint fugiat cillum
ullamco proident aliquip quis qui voluptate dolore veniam Ut laborum non est in officia.</p>
</div>
</div>
<div class="row blog-content">
<div class="col-full">
<div class="blog-list block-1-2 block-tab-full">
<article class="col-block">
<div class="blog-date">
<a href="blog-single.html">Dec 5, 2017</a>
</div>
<h2 class="h01"><a href="blog-single.html">Understanding restaurant experience through aspect based opinion mining.</a></h2>
<p>
You own a restaurant, and you want good reviews, but what really matters? Answering this question that permeates the minds of restaurant owners everywhere, is exactly the goal of this project. To accomplish this goal, we will use Topic Modeling(Latent Dirichlet Allocation) and sentiment analysis from Spark MLlib on 4.7M restaurant reviews from 12 metropolitan areas provided by Yelp.com, to better understand key themes and sentiments that appear in reviews for restaurants across various cuisine
</p>
<div class="blog-cat">
<a href="blog.html">Analytics</a>
</div>
</article>
<article class="col-block">
<div class="blog-date">
<a href="blog-single.html">Sept 15, 2017</a>
</div>
<h2 class="h01"><a href="blog-single.html">Photography Can Improve Your Graphic Design.</a></h2>
<p>
Let us discuss this part of the text
</p>
<div class="blog-cat">
<a href="blog.html">Photography</a>
</div>
</article>
</div> <!-- end blog-list -->
</div> <!-- end col-full -->
</div> <!-- end blog-content -->
</section> <!-- end s-blog -->
<!-- s-cta
================================================== -->
<!-- s-stats
================================================== -->
<section id="stats" class="s-stats">
<div class="row block-1-4 block-tab-1-2 block-mob-full stats">
<div class="col-block stats__col ">
<div class="stats__count">
2
</div>
<h4>Awards Received</h4>
</div>
<div class="col-block stats__col">
<div class="stats__count">
1200
</div>
<h4>Three point shots scored</h4>
</div>
<div class="col-block stats__col stats__col--highlight">
<div class="stats__upsign">
<a href="#"><i class="im im-arrow-up" aria-hidden="true"></i></a>
</div>
<div class="stats__count">
6
</div>
<h4>Projects Completed</h4>
</div>
<div class="col-block stats__col">
<div class="stats__count">
365
</div>
<h4>Days of Masters</h4>
</div>
</div>
</section> <!-- end s-stats -->
<!-- s-stats
================================================== -->
<section id="contact" class="s-contact target-section">
<div class="overlay"></div>
<div class="row narrow section-intro">
<div class="col-full">
<h3>Contact</h3>
<h1>Say Hi.</h1>
<p class="lead">Let me know what you would like to know about me and we can definitely have a conservation over hoops and hops</p>
</div>
</div>
<div class="row contact__main">
<div class="col-eight tab-full contact__form">
<form name="contactForm" id="contactForm" method="post" action="">
<fieldset>
<div class="form-field">
<input name="contactName" type="text" id="contactName" placeholder="Name" value="" minlength="2" required="" aria-required="true" class="full-width">
</div>
<div class="form-field">
<input name="contactEmail" type="email" id="contactEmail" placeholder="Email" value="" required="" aria-required="true" class="full-width">
</div>
<div class="form-field">
<input name="contactSubject" type="text" id="contactSubject" placeholder="Subject" value="" class="full-width">
</div>
<div class="form-field">
<textarea name="contactMessage" id="contactMessage" placeholder="message" rows="10" cols="50" required="" aria-required="true" class="full-width"></textarea>
</div>
<div class="form-field">
<button class="full-width btn--primary">Submit</button>
<div class="submit-loader">
<div class="text-loader">Sending...</div>
<div class="s-loader">
<div class="bounce1"></div>
<div class="bounce2"></div>
<div class="bounce3"></div>
</div>
</div>
</div>
</fieldset>
</form>
<!-- contact-warning -->
<div class="message-warning">
Something went wrong. Please try again.
</div>
<!-- contact-success -->
<div class="message-success">
Your message was sent, thank you!<br>
</div>
</div>
<div class="col-four tab-full contact__infos">
<h4 class="h06">Phone</h4>
Mobile: (+612) 517 5735<br>
</p>
<h4 class="h06">Email</h4>
<p>nhemanthrao23@gmail.com<br>
natar060@umn.edu
</p>
<h4 class="h06">Address</h4>
<p>
Apt 203, 600 10th Ave SE<br>
Minneapolis, MN<br>
55414 US
</p>
</div>
</div>
</section> <!-- end s-contact -->
<!-- footer
================================================== -->
<footer>
<div class="row">
<div class="col-full">
<ul class="footer-social">
<li><a href="#0">
<i class="im im-facebook" aria-hidden="true"></i>
<span>Facebook</span>
</a></li>
<li><a href="#0">
<i class="im im-twitter" aria-hidden="true"></i>
<span>Twitter</span>
</a></li>
</ul>
</div>
</div>
</footer> <!-- end footer -->
<!-- photoswipe background
================================================== -->
<div aria-hidden="true" class="pswp" role="dialog" tabindex="-1">
<div class="pswp__bg"></div>
<div class="pswp__scroll-wrap">
<div class="pswp__container">
<div class="pswp__item"></div>
<div class="pswp__item"></div>
<div class="pswp__item"></div>
</div>
<div class="pswp__ui pswp__ui--hidden">
<div class="pswp__top-bar">
<div class="pswp__counter"></div><button class="pswp__button pswp__button--close" title="Close (Esc)"></button> <button class="pswp__button pswp__button--share" title=
"Share"></button> <button class="pswp__button pswp__button--fs" title="Toggle fullscreen"></button> <button class="pswp__button pswp__button--zoom" title=
"Zoom in/out"></button>
<div class="pswp__preloader">
<div class="pswp__preloader__icn">
<div class="pswp__preloader__cut">
<div class="pswp__preloader__donut"></div>
</div>
</div>
</div>
</div>
<div class="pswp__share-modal pswp__share-modal--hidden pswp__single-tap">
<div class="pswp__share-tooltip"></div>
</div><button class="pswp__button pswp__button--arrow--left" title="Previous (arrow left)"></button> <button class="pswp__button pswp__button--arrow--right" title=
"Next (arrow right)"></button>
<div class="pswp__caption">
<div class="pswp__caption__center"></div>
</div>
</div>
</div>
</div><!-- end photoSwipe background -->
<div id="preloader">
<div id="loader"></div>
</div>
<!-- Java Script
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