This tutorial demonstrates how to smartly allocate ad spending across different advertising channels to maximize revenue and enhance ROAS (Return on Ad Spend). By utilizing Gurobi, Pydantic, fastAPI, and Uvicorn.
Imagine you're part of an e-commerce business aiming to distribute your marketing budget across three unique advertising channels. The objective is straightforward: optimize ad spending for each channel based on conversion rates, average ticket sizes, and costs-per-click (CPC) to achieve maximum revenue. This tutorial offers a practical approach to achieving these goals in a dynamic marketing landscape.