diff --git a/.circleci/config.yml b/.circleci/config.yml
index 21f145237..b959db306 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -6,7 +6,7 @@ jobs:
     steps:
       - checkout
       - run: |
-          make observatorium
+          make build
           git diff --exit-code
 
   lint:
diff --git a/README.md b/README.md
index a070429cc..ba42835b2 100644
--- a/README.md
+++ b/README.md
@@ -50,7 +50,7 @@ Compatible backends must implement the Loki write API, e.g. Loki.
 
 [embedmd]:# (tmp/help.txt)
 ```txt
-Usage of ./observatorium:
+Usage of ./observatorium-api:
   -debug.block-profile-rate int
     	The percentage of goroutine blocking events that are reported in the blocking profile. (default 10)
   -debug.mutex-profile-fraction int
diff --git a/examples/manifests/deployment-with-tls.yaml b/examples/manifests/deployment-with-tls.yaml
index 159c2ff5d..f76874de4 100644
--- a/examples/manifests/deployment-with-tls.yaml
+++ b/examples/manifests/deployment-with-tls.yaml
@@ -45,8 +45,7 @@ spec:
         - --tls.healthchecks.server-ca-file=/var/run/tls/ca
         - --tls.reload-interval=1m
         - --tls.healthchecks.server-name=example.com
-        # TODO(onprem): Update to observatorium/api when a image is published.
-        image: quay.io/observatorium/observatorium:master-2020-09-04-v0.1.1-131-ga4c5a9c
+        image: quay.io/observatorium/api:master-2020-09-04-v0.1.1-131-ga4c5a9c
         livenessProbe:
           failureThreshold: 10
           httpGet:
diff --git a/examples/manifests/deployment.yaml b/examples/manifests/deployment.yaml
index 559600ac4..b82de5d3a 100644
--- a/examples/manifests/deployment.yaml
+++ b/examples/manifests/deployment.yaml
@@ -39,8 +39,7 @@ spec:
         - --logs.write.endpoint=http://127.0.0.1:3100
         - --rbac.config=/etc/observatorium/rbac.yaml
         - --tenants.config=/etc/observatorium/tenants.yaml
-        # TODO(onprem): Update to observatorium/api when a image is published.
-        image: quay.io/observatorium/observatorium:master-2020-09-04-v0.1.1-131-ga4c5a9c
+        image: quay.io/observatorium/api:master-2020-09-04-v0.1.1-131-ga4c5a9c
         livenessProbe:
           failureThreshold: 10
           httpGet: