Data Mining Techniques Projects

This is a series of projects for the Spring 2023 Data Mining Techniques course on DIT@UoA.

Project 1 - Customer Personality Analysis

Given a dataset which describes the customers of a company, we try to draw deductions on

• The profile of the customers who are more likely to spend more
• The campaign channels which bring more revenue
• The purchase channels which bring more revenue

To reach such conclusions, we use common data mining techniques:

• Data preprocessing & cleaning
• Generation of new data features using given ones
• Elimination of outliers
• Data Visualization, e.g. using heatmaps, histograms and bar plots
• Principal Component Analysis, to reduce the number of features of the data to extract clusters from
• Cluster extraction using Agglomerative Clustering & K-Means

Project 2 - Book Recommendation & Classification

Given a Goodreads books dataset:

• We visualize our data and extract deductions using the techniques mentioned in project 1. We also emphasize on extensive Pandas DataFrame manipulation, to collect various metrics and statistics on our data.
• We develop a Book Recommendation System which can recommend similar dataset books given a specific book id:
  • We vectorize the description of each book, using TF-IDF
  • The recommender caclulates the cosine similarity for all book descriptions in an efficient way (see Pairwise Calculator)
  • We can then query the recommender to return the most similar books for the given one
• We develop a Book Genre Classifier, which estimates the Genre for a book given the description of it:
  • We vectorize each description using the mean of the included Word2Vec vectors, to create the training & test data
  • We use an scikit-learn base classifier such as Naive Bayes, Random Forest and Support Vector Classifier to perform K-Fold Cross-Validation, calculate metrics (accuracy, f-score, precision & recall) and measure the performance of our classifier.

Technologies & Tools used for development

• Pandas & NumPy
• matplotlib & seaborn
• scikit-learn
• VS Code & Google Colab

Repository content

Both projects include the following:

• hw[x].pdf file describing the corresponding project tasks in detail
• .ipynb and .py implementation files