Business case - Python - CRO for an ecommerce¶

(This is only a public readme. Project files are private: you must request access: https://www.linkedin.com/in/robertofernandezmartinez/)

We worked as consultants for an ecommerce in the cosmetics sector.

The company has had a flat evolution in recent months. We analyzed its purchasing data and implement CRO actions.

OBJECTIVES

• Increase number of customers
• Increase purchases by customer
• Increase average ticket by session

LEVERS FOR GROWTH

• Customer journey: optimize purchasing process
• Customers info to optimize our campaigns
• Products: optimize portfolio

KPIs

• Visits
• Conversion
• Purchasing frequency
• Average ticket
• Cart abandonment ratio
• LTV

ENTITIES AND DATA

• Users
• Customers
• Sessions
• Events
• Products

SEED QUESTIONS

We established some seed questions to analyze three aspects of the business:

• Customer journey
• Customers
• Products