diff --git a/README.md b/README.md
index e0fa4681..42cc6db6 100644
--- a/README.md
+++ b/README.md
@@ -56,6 +56,22 @@ Enable Soil's nice search (`/search/query/`) with:
 add_theme_support('soil-nice-search');
 ```
 
+### Google Analytics
+
+Enable HTML5 Boilerplate's Google Analytics snippet
+
+```php
+add_theme_support('soil-google-analytics');
+define('GOOGLE_ANALYTICS_ID', 'UA-XXXXXX');
+```
+
+By default, the GA snippet will only be shown for non-administrators. Administrators will get a dummy `ga()` function that writes its arguments to the console log for testing and development purposes. If you define `WP_ENV`, then non-production environments will always get dummy `ga()` function. You can override this via the `soil/displayGA` filter.
+
+```php
+add_filter('soil/displayGA', '__return_true'); // Appends H5BP's GA snippet
+add_filter('soil/displayGA', '__return_false'); // Appends a dummy `ga()` function that writes arguments to console log
+```
+
 ### JS to Footer
 
 Move all scripts to `wp_footer` action hook with:
diff --git a/modules/google-analytics.php b/modules/google-analytics.php
new file mode 100644
index 00000000..9a76d740
--- /dev/null
+++ b/modules/google-analytics.php
@@ -0,0 +1,33 @@
+<?php
+
+namespace Roots\Soil\GoogleAnalytics;
+
+/**
+ * Google Analytics snippet from HTML5 Boilerplate
+ *
+ * Cookie domain is 'auto' configured. See: http://goo.gl/VUCHKM
+ * You can enable/disable this feature in functions.php (or lib/config.php if you're using Sage):
+ * add_theme_support('soil-google-analytics');
+ * define('GOOGLE_ANALYTICS_ID', 'UA-XXXXXX');
+ */
+function google_analytics() {
+  if (!defined('GOOGLE_ANALYTICS_ID') || !GOOGLE_ANALYTICS_ID) {
+    return;
+  }
+  $displayGA = (!defined('WP_ENV') || WP_ENV === 'production') && !current_user_can('manage_options');
+  ?>
+  <script>
+    <?php if (apply_filters('soil/displayGA', $displayGA)) : ?>
+      (function(b,o,i,l,e,r){b.GoogleAnalyticsObject=l;b[l]||(b[l]=
+        function(){(b[l].q=b[l].q||[]).push(arguments)});b[l].l=+new Date;
+        e=o.createElement(i);r=o.getElementsByTagName(i)[0];
+        e.src='//www.google-analytics.com/analytics.js';
+        r.parentNode.insertBefore(e,r)}(window,document,'script','ga'));
+    <?php else : ?>
+      function ga() {if (window.console) {console.log('Google Analytics: ' + [].slice.call(arguments));}}
+    <?php endif; ?>
+      ga('create','<?= GOOGLE_ANALYTICS_ID; ?>','auto');ga('send','pageview');
+  </script>
+  <?php
+}
+add_action('wp_footer', __NAMESPACE__ . '\\google_analytics', 20);