diff --git a/alerta/models/alert.py b/alerta/models/alert.py
index d8beb4646..2b38c7e4f 100644
--- a/alerta/models/alert.py
+++ b/alerta/models/alert.py
@@ -24,11 +24,13 @@
 
 sources_search_words = ['sourceID=', 'sourceId=', 'source-id=', 'source=', 'source_id=']
 destinations_search_words = ['destID=', 'destinationId=', 'destinationID=', 'destination-id=', 'destId=', 'destination_id=']
+profiles_search_words = ['profile_id=']
 transformation_search_words = ['transformationId=', 'transformation_id=']
 
 resourceTypeToSearchWordsMap = {
     "destination": destinations_search_words,
     "source": sources_search_words,
+    "profile": profiles_search_words,
     "transformation": transformation_search_words
 }
 
@@ -49,6 +51,15 @@ def get_rudder_resource_from_tags(tags):
             break
     return rudder_resource_type, rudder_resource_id
 
+def add_custom_tags(tags):
+    # for profiles alerts, add profile_id as a tag
+    print("Before adding custom tags: ", tags)
+    # for tag in tags:
+    #     if 'job_id=' in tag:
+    #         tags.append('profile_id=' + tag.split('=')[1])
+    print("After adding custom tags: ", tags)
+    return tags;
+
 class Alert:
 
     def __init__(self, resource: str, event: str, **kwargs) -> None:
@@ -130,6 +141,7 @@ def parse(cls, json: JSON) -> 'Alert':
         rudder_resource_type = json.get('rudder_resource_type')
         rudder_resource_id = json.get('rudder_resource_id')
         tags = json.get('tags', list())
+        tags = add_custom_tags(tags)
         if rudder_resource_type is None or rudder_resource_id is None:
             rudder_resource_type, rudder_resource_id = get_rudder_resource_from_tags(tags)
             if rudder_resource_type is None or rudder_resource_id is None:
@@ -258,6 +270,7 @@ def from_document(cls, doc: Dict[str, Any]) -> 'Alert':
         rudder_resource_type=doc.get('rudder_resource_type', None)
         rudder_resource_id=doc.get('rudder_resource_id', None)
         tags=doc.get('tags', list())
+        tags = add_custom_tags(tags)
         if rudder_resource_type is None or rudder_resource_id is None:
             rudder_resource_type, rudder_resource_id = get_rudder_resource_from_tags(tags)
             if rudder_resource_type is None or rudder_resource_id is None:
@@ -317,6 +330,7 @@ def from_record(cls, rec) -> 'Alert':
             rudder_resource_id = None
 
         tags=rec.tags
+        tags = add_custom_tags(tags)
         if rudder_resource_type is None or rudder_resource_id is None:
             rudder_resource_type, rudder_resource_id = get_rudder_resource_from_tags(tags)
             if rudder_resource_type is None or rudder_resource_id is None:
diff --git a/alerta/webhooks/prometheus.py b/alerta/webhooks/prometheus.py
index 4e43ce49a..f8ce368b2 100644
--- a/alerta/webhooks/prometheus.py
+++ b/alerta/webhooks/prometheus.py
@@ -8,7 +8,7 @@
 from alerta.models.alert import Alert
 
 from . import WebhookBase
-from alerta.models.alert import get_rudder_resource_from_tags
+from alerta.models.alert import get_rudder_resource_from_tags, add_custom_tags
 import json
 from alerta.utils.config import get_alert_mode
 
@@ -60,6 +60,7 @@ def parse_prometheus(alert: JSON, external_url: str) -> Alert:
         timeout = None
 
     tags = [f'{k}={v}' for k, v in labels.items()]  # any labels left over are used for tags
+    tags = add_custom_tags(tags)
     event = json.dumps(labels, sort_keys=True)
 
     # annotations