diff --git a/CHANGELOG.md b/CHANGELOG.md
index 4f35aac5a..0206cf2f9 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -5,6 +5,8 @@
   CollectionAdapter for (#1509)
 - Introduced new generator parameter `scala3_sources` (also available via
   scalapb.proto) to generate sources that are compatible with Scala 3 (#1576)
+- aux_*_options now accept "*" in the target field to match all entities in
+  scope.
 
 ## [0.11.13]
 - Added input and output message type for method descriptor (#1503)
diff --git a/compiler-plugin/src/main/scala/scalapb/compiler/DescriptorImplicits.scala b/compiler-plugin/src/main/scala/scalapb/compiler/DescriptorImplicits.scala
index cc8eca64b..3bd9357c5 100644
--- a/compiler-plugin/src/main/scala/scalapb/compiler/DescriptorImplicits.scala
+++ b/compiler-plugin/src/main/scala/scalapb/compiler/DescriptorImplicits.scala
@@ -330,7 +330,7 @@ class DescriptorImplicits private[compiler] (
 
       (fd.getFile.scalaOptions.getAuxFieldOptionsList.asScala
         .collect {
-          case opt if opt.getTarget == fd.getFullName() => opt.getOptions
+          case opt if Helper.targetMatches(opt.getTarget(), fd.getFullName()) => opt.getOptions
         } :+ localOptions).reduce[FieldOptions]((left, right) =>
         left.toBuilder.mergeFrom(right).build()
       )
@@ -532,9 +532,9 @@ class DescriptorImplicits private[compiler] (
       val localOptions = message.getOptions.getExtension[MessageOptions](Scalapb.message)
 
       message.getFile.scalaOptions.getAuxMessageOptionsList.asScala
-        .find(_.getTarget == message.getFullName())
-        .fold(localOptions)(aux =>
-          MessageOptions.newBuilder(aux.getOptions).mergeFrom(localOptions).build
+        .filter(o => Helper.targetMatches(o.getTarget, message.getFullName()))
+        .foldLeft(localOptions)((local, aux) =>
+          MessageOptions.newBuilder(aux.getOptions).mergeFrom(local).build
         )
     }
 
@@ -772,9 +772,9 @@ class DescriptorImplicits private[compiler] (
       val localOptions = enumDescriptor.getOptions.getExtension[EnumOptions](Scalapb.enumOptions)
 
       enumDescriptor.getFile.scalaOptions.getAuxEnumOptionsList.asScala
-        .find(_.getTarget == enumDescriptor.getFullName())
-        .fold(localOptions)(aux =>
-          EnumOptions.newBuilder(aux.getOptions).mergeFrom(localOptions).build
+        .filter(o => Helper.targetMatches(o.getTarget, enumDescriptor.getFullName()))
+        .foldLeft(localOptions)((local, aux) =>
+          EnumOptions.newBuilder(aux.getOptions).mergeFrom(local).build
         )
     }
 
@@ -862,9 +862,9 @@ class DescriptorImplicits private[compiler] (
       val localOptions = enumValue.getOptions.getExtension[EnumValueOptions](Scalapb.enumValue)
 
       enumValue.getFile.scalaOptions.getAuxEnumValueOptionsList.asScala
-        .find(_.getTarget == enumValue.getFullName())
-        .fold(localOptions)(aux =>
-          EnumValueOptions.newBuilder(aux.getOptions).mergeFrom(localOptions).build
+        .filter(o => Helper.targetMatches(o.getTarget, enumValue.getFullName()))
+        .foldLeft(localOptions)((local, aux) =>
+          EnumValueOptions.newBuilder(aux.getOptions).mergeFrom(local).build
         )
     }
 
@@ -1239,4 +1239,11 @@ object Helper {
       .replace(">", ">")
       .replace("\\", "&92;")
   }
+
+  // Does the pattern matches the name. If the pattern is "*" the name always matches, otherwise
+  // must be an exact match. This may evolve in the future.
+  def targetMatches(pattern: String, name: String): Boolean = pattern match {
+    case "*" => true
+    case o   => name == o
+  }
 }
diff --git a/compiler-plugin/src/test/scala/scalapb/compiler/DescriptorImplicitsSpec.scala b/compiler-plugin/src/test/scala/scalapb/compiler/DescriptorImplicitsSpec.scala
index 075e5b193..119e2a72e 100644
--- a/compiler-plugin/src/test/scala/scalapb/compiler/DescriptorImplicitsSpec.scala
+++ b/compiler-plugin/src/test/scala/scalapb/compiler/DescriptorImplicitsSpec.scala
@@ -122,6 +122,25 @@ class DescriptorImplicitsSpec extends AnyFlatSpec with Matchers with ProtocInvoc
       .find(_.getFullName() == "inside_disable_flat.proto")
       .get
       .disableOutput must be(false)
+  }
+
+  "Helpers.targetMatches" should "do exact match when not *" in {
+    Helper.targetMatches("foo", "foo") must be(true)
+    Helper.targetMatches("foo", "") must be(false)
+    Helper.targetMatches("foo", "bar") must be(false)
+    Helper.targetMatches("", "") must be(true)
+    Helper.targetMatches("", "foo") must be(false)
+  }
+
+  "Helpers.targetMatches" should "return true when *" in {
+    Helper.targetMatches("*", "foo") must be(true)
+    Helper.targetMatches("*", "bar") must be(true)
+    Helper.targetMatches("*", "") must be(true)
+    Helper.targetMatches("*", "*") must be(true)
+  }
 
+  "Helpers.targetMatches" should "not support * as a generic wildcard" in {
+    Helper.targetMatches("foo.*", "foo.bar") must be(false)
+    Helper.targetMatches("foo.*.bar", "bar.giz.bar") must be(false)
   }
 }
diff --git a/docs/src/main/markdown/customizations.md b/docs/src/main/markdown/customizations.md
index 0855ce7cb..6f5977a5c 100644
--- a/docs/src/main/markdown/customizations.md
+++ b/docs/src/main/markdown/customizations.md
@@ -281,7 +281,8 @@ option (scalapb.options) = {
 };
 ```
 
-The list `aux_message_options` contains options targeted at different messages define under the same proto package of the package-scoped options. The `target` name needs to be fully-qualified message name in the protobuf namespace. Similar to `aux_message_options`, we also have `aux_enum_options`, `aux_enum_value_options` and `aux_field_options`. See [example usage here](https://github.com/scalapb/ScalaPB/tree/master/e2e/src/main/protobuf/scoped).
+The list `aux_message_options` contains options targeted at different messages define under the same proto package of the package-scoped options. The `target` name needs to be fully-qualified message name in the protobuf namespace. Similar to `aux_message_options`, we also have `aux_enum_options`, `aux_enum_value_options` and `aux_field_options`. See [example usage here](https://github.com/scalapb/ScalaPB/tree/master/e2e/src/main/protobuf/scoped). If the target is set `*` then the options will be
+applied to all the entities in the file or package (depending on the `scope` option).
 
 ## Primitive wrappers
 
diff --git a/e2e/src/main/protobuf/scoped/wildcard.proto b/e2e/src/main/protobuf/scoped/wildcard.proto
new file mode 100644
index 000000000..054032e03
--- /dev/null
+++ b/e2e/src/main/protobuf/scoped/wildcard.proto
@@ -0,0 +1,26 @@
+syntax = "proto3";
+
+package scalapb.e2e.scoped;
+
+import "scalapb/scalapb.proto";
+
+option (scalapb.options) = {
+    aux_message_options: [
+        {
+            target: "scalapb.e2e.scoped.Wild2",
+            options: {
+                extends: "scalapb.e2e.scoped.SomeTrait"
+            }
+        },
+        {
+            target: "*"
+            options: {
+                extends: "scalapb.e2e.scoped.WildcardTrait"
+            }
+        }
+    ]
+};
+
+message Wild1 {}
+
+message Wild2 {}
\ No newline at end of file
diff --git a/e2e/src/main/scala/scalapb/e2e/scoped/WildcardTrait.scala b/e2e/src/main/scala/scalapb/e2e/scoped/WildcardTrait.scala
new file mode 100644
index 000000000..88643b3a9
--- /dev/null
+++ b/e2e/src/main/scala/scalapb/e2e/scoped/WildcardTrait.scala
@@ -0,0 +1,3 @@
+package scalapb.e2e.scoped
+
+trait WildcardTrait
diff --git a/e2e/src/test/scala/scoped/WildcardSpec.scala b/e2e/src/test/scala/scoped/WildcardSpec.scala
new file mode 100644
index 000000000..5ae150bd3
--- /dev/null
+++ b/e2e/src/test/scala/scoped/WildcardSpec.scala
@@ -0,0 +1,11 @@
+package scalapb.e2e.scoped
+
+import org.scalatest.flatspec.AnyFlatSpec
+import org.scalatest.matchers.must.Matchers
+import scalapb.changed.scoped._
+
+class WildcardSpec extends AnyFlatSpec with Matchers {
+    assert(Wild1().isInstanceOf[WildcardTrait])
+    assert(Wild2().isInstanceOf[WildcardTrait])
+    assert(Wild2().isInstanceOf[SomeTrait])
+}
diff --git a/protobuf/scalapb/scalapb.proto b/protobuf/scalapb/scalapb.proto
index ef5f03ca7..0680c6ff0 100644
--- a/protobuf/scalapb/scalapb.proto
+++ b/protobuf/scalapb/scalapb.proto
@@ -109,7 +109,8 @@ message ScalaPbOptions {
   // This is useful when you can't add a dependency on scalapb.proto from the proto file that
   // defines the message.
   message AuxMessageOptions {
-    // The fully-qualified name of the message in the proto name space.
+    // The fully-qualified name of the message in the proto name space. Set to `*` to apply to all
+    // messages in scope.
     optional string target = 1;
 
     // Options to apply to the message. If there are any options defined on the target message
@@ -121,7 +122,8 @@ message ScalaPbOptions {
   // This is useful when you can't add a dependency on scalapb.proto from the proto file that
   // defines the field.
   message AuxFieldOptions {
-    // The fully-qualified name of the field in the proto name space.
+    // The fully-qualified name of the field in the proto name space. Set to `*` to apply to all
+    // fields in scope.
     optional string target = 1;
 
     // Options to apply to the field. If there are any options defined on the target message
@@ -133,7 +135,8 @@ message ScalaPbOptions {
   // This is useful when you can't add a dependency on scalapb.proto from the proto file that
   // defines the enum.
   message AuxEnumOptions {
-    // The fully-qualified name of the enum in the proto name space.
+    // The fully-qualified name of the enum in the proto name space. Set to `*` to apply to
+    // all enums in scope.
     optional string target = 1;
 
     // Options to apply to the enum. If there are any options defined on the target enum
@@ -145,7 +148,8 @@ message ScalaPbOptions {
   // options.  This is useful when you can't add a dependency on scalapb.proto from the proto
   // file that defines the enum.
   message AuxEnumValueOptions {
-    // The fully-qualified name of the enum value in the proto name space.
+    // The fully-qualified name of the enum value in the proto name space. Set to `*` to apply
+    // to all enum values in scope.
     optional string target = 1;
 
     // Options to apply to the enum value. If there are any options defined on