diff --git a/config/config.azure.reference.hocon b/config/config.azure.reference.hocon
index d4b15cf..a663b20 100644
--- a/config/config.azure.reference.hocon
+++ b/config/config.azure.reference.hocon
@@ -78,6 +78,12 @@
     # - How many batches can we send simultaneously over the network to Snowflake.
     "uploadConcurrency":  1
   }
+  
+  # Retry configuration for Snowflake operation failures
+  "retries": {
+    # Starting backoff period
+    "backoff": "30 seconds"
+  } 
 
   # -- Schemas that won't be loaded to Snowflake. Optional, default value []
   "skipSchemas": [
diff --git a/config/config.kinesis.reference.hocon b/config/config.kinesis.reference.hocon
index a9d5c19..d71975f 100644
--- a/config/config.kinesis.reference.hocon
+++ b/config/config.kinesis.reference.hocon
@@ -99,6 +99,12 @@
     # - How many batches can we send simultaneously over the network to Snowflake.
     "uploadConcurrency":  1
   }
+  
+  # Retry configuration for Snowflake operation failures
+  "retries": {
+    # Starting backoff period
+    "backoff": "30 seconds"
+  } 
 
   # -- Schemas that won't be loaded to Snowflake. Optional, default value []
   "skipSchemas": [
diff --git a/config/config.pubsub.reference.hocon b/config/config.pubsub.reference.hocon
index 3f879f7..af26952 100644
--- a/config/config.pubsub.reference.hocon
+++ b/config/config.pubsub.reference.hocon
@@ -79,19 +79,12 @@
     # - How many batches can we send simultaneously over the network to Snowflake.
     "uploadConcurrency":  1
   }
-
-  "batching": {
-
-    # - Events are emitted to Snowflake when the batch reaches this size in bytes
-    "maxBytes": 16000000
-
-    # - Events are emitted to Snowflake for a maximum of this duration, even if the `maxBytes` size has not been reached
-    "maxDelay": "1 second"
-
-    # - How many batches can we send simultaneously over the network to Snowflake.
-    # - The Snowflake SDK dictates this should be kept below the number of available runtime processors (cpu)
-    "uploadConcurrency":  1
-  }
+  
+  # Retry configuration for Snowflake operation failures
+  "retries": {
+    # Starting backoff period
+    "backoff": "30 seconds"
+  } 
 
   # -- Schemas that won't be loaded to Snowflake. Optional, default value []
   "skipSchemas": [
diff --git a/modules/core/src/main/resources/reference.conf b/modules/core/src/main/resources/reference.conf
index 2a8f11b..eaabbe9 100644
--- a/modules/core/src/main/resources/reference.conf
+++ b/modules/core/src/main/resources/reference.conf
@@ -16,6 +16,10 @@
     "uploadConcurrency":  3
   }
   
+  "retries": {
+    "backoff": "30 seconds"
+  }
+  
   "skipSchemas": []
 
   "monitoring": {
diff --git a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/AppHealth.scala b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/AppHealth.scala
new file mode 100644
index 0000000..236d0bc
--- /dev/null
+++ b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/AppHealth.scala
@@ -0,0 +1,38 @@
+package com.snowplowanalytics.snowplow.snowflake
+
+import cats.implicits._
+import cats.{Functor, Monad, Monoid}
+import com.snowplowanalytics.snowplow.runtime.HealthProbe
+import com.snowplowanalytics.snowplow.runtime.HealthProbe.{Healthy, Unhealthy}
+import com.snowplowanalytics.snowplow.snowflake.processing.SnowflakeHealth
+import com.snowplowanalytics.snowplow.sources.SourceAndAck
+
+object AppHealth {
+
+  def isHealthy[F[_]: Monad](
+    config: Config.HealthProbe,
+    source: SourceAndAck[F],
+    snowflakeHealth: SnowflakeHealth[F]
+  ): F[HealthProbe.Status] =
+    List(
+      latencyHealth(config, source),
+      snowflakeHealth.state.get
+    ).foldA
+
+  private def latencyHealth[F[_]: Functor](config: Config.HealthProbe, source: SourceAndAck[F]): F[HealthProbe.Status] =
+    source.processingLatency.map { latency =>
+      if (latency > config.unhealthyLatency)
+        Unhealthy(show"Processing latency is $latency")
+      else
+        Healthy
+    }
+
+  private val combineHealth: (HealthProbe.Status, HealthProbe.Status) => HealthProbe.Status = {
+    case (Healthy, Healthy)                    => Healthy
+    case (Healthy, unhealthy)                  => unhealthy
+    case (unhealthy, Healthy)                  => unhealthy
+    case (Unhealthy(first), Unhealthy(second)) => Unhealthy(reason = s"$first, $second")
+  }
+
+  private implicit val healthMonoid: Monoid[HealthProbe.Status] = Monoid.instance(Healthy, combineHealth)
+}
diff --git a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/Config.scala b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/Config.scala
index ce23c0b..fe5203c 100644
--- a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/Config.scala
+++ b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/Config.scala
@@ -26,6 +26,7 @@ case class Config[+Source, +Sink](
   input: Source,
   output: Config.Output[Sink],
   batching: Config.Batching,
+  retries: Config.Retries,
   skipSchemas: List[SchemaCriterion],
   telemetry: Telemetry.Config,
   monitoring: Config.Monitoring
@@ -75,6 +76,8 @@ object Config {
     healthProbe: HealthProbe
   )
 
+  case class Retries(backoff: FiniteDuration)
+
   implicit def decoder[Source: Decoder, Sink: Decoder]: Decoder[Config[Source, Sink]] = {
     implicit val configuration = Configuration.default.withDiscriminator("type")
     implicit val urlDecoder = Decoder.decodeString.emapTry { str =>
@@ -93,6 +96,7 @@ object Config {
     implicit val metricsDecoder     = deriveConfiguredDecoder[Metrics]
     implicit val healthProbeDecoder = deriveConfiguredDecoder[HealthProbe]
     implicit val monitoringDecoder  = deriveConfiguredDecoder[Monitoring]
+    implicit val retriesDecoder     = deriveConfiguredDecoder[Retries]
     deriveConfiguredDecoder[Config[Source, Sink]]
   }
 
diff --git a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/Environment.scala b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/Environment.scala
index 6993bcc..4cca944 100644
--- a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/Environment.scala
+++ b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/Environment.scala
@@ -7,18 +7,17 @@
  */
 package com.snowplowanalytics.snowplow.snowflake
 
-import cats.implicits._
-import cats.Functor
-import cats.effect.{Async, Resource, Sync}
 import cats.effect.unsafe.implicits.global
+import cats.effect.{Async, Resource, Sync}
+import cats.implicits._
 import com.snowplowanalytics.iglu.core.SchemaCriterion
-import org.http4s.client.Client
-import org.http4s.blaze.client.BlazeClientBuilder
-import io.sentry.Sentry
-import com.snowplowanalytics.snowplow.sources.SourceAndAck
-import com.snowplowanalytics.snowplow.sinks.Sink
-import com.snowplowanalytics.snowplow.snowflake.processing.{ChannelProvider, TableManager}
 import com.snowplowanalytics.snowplow.runtime.{AppInfo, HealthProbe}
+import com.snowplowanalytics.snowplow.sinks.Sink
+import com.snowplowanalytics.snowplow.snowflake.processing.{ChannelProvider, SnowflakeHealth, SnowflakeRetrying, TableManager}
+import com.snowplowanalytics.snowplow.sources.SourceAndAck
+import io.sentry.Sentry
+import org.http4s.blaze.client.BlazeClientBuilder
+import org.http4s.client.Client
 
 case class Environment[F[_]](
   appInfo: AppInfo,
@@ -41,16 +40,21 @@ object Environment {
     toSink: SinkConfig => Resource[F, Sink[F]]
   ): Resource[F, Environment[F]] =
     for {
+      snowflakeHealth <- Resource.eval(SnowflakeHealth.initUnhealthy[F])
+      sourceAndAck <- Resource.eval(toSource(config.input))
+      _ <- HealthProbe.resource(
+             config.monitoring.healthProbe.port,
+             AppHealth.isHealthy(config.monitoring.healthProbe, sourceAndAck, snowflakeHealth)
+           )
       _ <- enableSentry[F](appInfo, config.monitoring.sentry)
       httpClient <- BlazeClientBuilder[F].withExecutionContext(global.compute).resource
       badSink <- toSink(config.output.bad)
       metrics <- Resource.eval(Metrics.build(config.monitoring.metrics))
       xa <- Resource.eval(SQLUtils.transactor[F](config.output.good))
-      _ <- Resource.eval(SQLUtils.createTable(config.output.good, xa))
-      tblManager = TableManager.fromTransactor(config.output.good, xa)
-      channelProvider <- ChannelProvider.make(config.output.good, config.batching)
-      sourceAndAck <- Resource.eval(toSource(config.input))
-      _ <- HealthProbe.resource(config.monitoring.healthProbe.port, isHealthy(config.monitoring.healthProbe, sourceAndAck))
+      _ <- Resource.eval(SnowflakeRetrying.retryIndefinitely(snowflakeHealth, config.retries)(SQLUtils.createTable(config.output.good, xa)))
+      tblManager = TableManager.fromTransactor(config.output.good, xa, snowflakeHealth, config.retries)
+      channelProvider <- ChannelProvider.make(config.output.good, snowflakeHealth, config.batching, config.retries)
+
     } yield Environment(
       appInfo         = appInfo,
       source          = sourceAndAck,
@@ -83,13 +87,4 @@ object Environment {
       case None =>
         Resource.unit[F]
     }
-
-  private def isHealthy[F[_]: Functor](config: Config.HealthProbe, source: SourceAndAck[F]): F[HealthProbe.Status] =
-    source.processingLatency.map { latency =>
-      if (latency > config.unhealthyLatency)
-        HealthProbe.Unhealthy(show"Processing latency is $latency")
-      else
-        HealthProbe.Healthy
-    }
-
 }
diff --git a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/ChannelProvider.scala b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/ChannelProvider.scala
index 46fff90..07da9b4 100644
--- a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/ChannelProvider.scala
+++ b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/ChannelProvider.scala
@@ -107,14 +107,19 @@ object ChannelProvider {
   /** A large number so we don't limit the number of permits for calls to `flush` and `enqueue` */
   private val allAvailablePermits: Long = Long.MaxValue
 
-  def make[F[_]: Async](config: Config.Snowflake, batchingConfig: Config.Batching): Resource[F, ChannelProvider[F]] =
+  def make[F[_]: Async](
+    config: Config.Snowflake,
+    snowflakeHealth: SnowflakeHealth[F],
+    batchingConfig: Config.Batching,
+    retriesConfig: Config.Retries
+  ): Resource[F, ChannelProvider[F]] =
     for {
       client <- createClient(config, batchingConfig)
-      hs <- Hotswap.create[F, SnowflakeStreamingIngestChannel]
-      channel <- Resource.eval(hs.swap(createChannel(config, client)))
+      channelResource = createChannel(config, client, snowflakeHealth, retriesConfig)
+      (hs, channel) <- Hotswap.apply(channelResource)
       ref <- Resource.eval(Ref[F].of(channel))
       sem <- Resource.eval(Semaphore[F](allAvailablePermits))
-    } yield impl(ref, hs, sem, createChannel(config, client))
+    } yield impl(ref, hs, sem, channelResource)
 
   private def impl[F[_]: Async](
     ref: Ref[F, SnowflakeStreamingIngestChannel],
@@ -189,7 +194,9 @@ object ChannelProvider {
 
   private def createChannel[F[_]: Async](
     config: Config.Snowflake,
-    client: SnowflakeStreamingIngestClient
+    client: SnowflakeStreamingIngestClient,
+    snowflakeHealth: SnowflakeHealth[F],
+    retriesConfig: Config.Retries
   ): Resource[F, SnowflakeStreamingIngestChannel] = {
     val request = OpenChannelRequest
       .builder(config.channel)
@@ -201,7 +208,9 @@ object ChannelProvider {
       .build
 
     val make = Logger[F].info(s"Opening channel ${config.channel}") *>
-      Async[F].blocking(client.openChannel(request))
+      SnowflakeRetrying.retryIndefinitely(snowflakeHealth, retriesConfig) {
+        Async[F].blocking(client.openChannel(request))
+      }
 
     Resource.make(make) { channel =>
       Logger[F].info(s"Closing channel ${config.channel}") *>
diff --git a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/SnowflakeHealth.scala b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/SnowflakeHealth.scala
new file mode 100644
index 0000000..0a54628
--- /dev/null
+++ b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/SnowflakeHealth.scala
@@ -0,0 +1,20 @@
+package com.snowplowanalytics.snowplow.snowflake.processing
+
+import cats.effect.{Concurrent, Ref}
+import cats.implicits._
+import com.snowplowanalytics.snowplow.runtime.HealthProbe
+import com.snowplowanalytics.snowplow.snowflake.processing.SnowflakeHealth.unhealthy
+
+final case class SnowflakeHealth[F[_]](state: Ref[F, HealthProbe.Status]) {
+  def setUnhealthy(): F[Unit] = state.set(unhealthy)
+  def setHealthy(): F[Unit]   = state.set(HealthProbe.Healthy)
+}
+
+object SnowflakeHealth {
+  private val unhealthy = HealthProbe.Unhealthy("Snowflake connection is not healthy")
+
+  def initUnhealthy[F[_]: Concurrent]: F[SnowflakeHealth[F]] =
+    Ref
+      .of[F, HealthProbe.Status](unhealthy)
+      .map(SnowflakeHealth.apply)
+}
diff --git a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/SnowflakeRetrying.scala b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/SnowflakeRetrying.scala
new file mode 100644
index 0000000..5937bb5
--- /dev/null
+++ b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/SnowflakeRetrying.scala
@@ -0,0 +1,37 @@
+package com.snowplowanalytics.snowplow.snowflake.processing
+
+import cats.effect.Sync
+import cats.implicits._
+import com.snowplowanalytics.snowplow.snowflake.Config
+import org.typelevel.log4cats.Logger
+import org.typelevel.log4cats.slf4j.Slf4jLogger
+import retry._
+import retry.implicits.retrySyntaxError
+
+object SnowflakeRetrying {
+
+  private implicit def logger[F[_]: Sync] = Slf4jLogger.getLogger[F]
+
+  def retryIndefinitely[F[_]: Sync: Sleep, A](snowflakeHealth: SnowflakeHealth[F], config: Config.Retries)(action: F[A]): F[A] =
+    retryUntilSuccessful(snowflakeHealth, config, action) <*
+      snowflakeHealth.setHealthy()
+
+  private def retryUntilSuccessful[F[_]: Sync: Sleep, A](
+    snowflakeHealth: SnowflakeHealth[F],
+    config: Config.Retries,
+    action: F[A]
+  ): F[A] =
+    action
+      .onError(_ => snowflakeHealth.setUnhealthy())
+      .retryingOnAllErrors(
+        policy  = RetryPolicies.exponentialBackoff[F](config.backoff),
+        onError = (error, details) => Logger[F].error(error)(s"Executing Snowflake command failed. ${extractRetryDetails(details)}")
+      )
+
+  private def extractRetryDetails(details: RetryDetails): String = details match {
+    case RetryDetails.GivingUp(totalRetries, totalDelay) =>
+      s"Giving up on retrying, total retries: $totalRetries, total delay: ${totalDelay.toSeconds} seconds"
+    case RetryDetails.WillDelayAndRetry(nextDelay, retriesSoFar, cumulativeDelay) =>
+      s"Will retry in ${nextDelay.toSeconds} seconds, retries so far: $retriesSoFar, total delay so far: ${cumulativeDelay.toSeconds} seconds"
+  }
+}
diff --git a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/TableManager.scala b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/TableManager.scala
index 4372703..ca103c1 100644
--- a/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/TableManager.scala
+++ b/modules/core/src/main/scala/com.snowplowanalytics.snowplow.snowflake/processing/TableManager.scala
@@ -31,10 +31,12 @@ object TableManager {
 
   def fromTransactor[F[_]: Async](
     config: Config.Snowflake,
-    xa: Transactor[F]
+    xa: Transactor[F],
+    snowflakeHealth: SnowflakeHealth[F],
+    retriesConfig: Config.Retries
   ): TableManager[F] = new TableManager[F] {
 
-    def addColumns(columns: List[String]): F[Unit] =
+    def addColumns(columns: List[String]): F[Unit] = SnowflakeRetrying.retryIndefinitely(snowflakeHealth, retriesConfig) {
       Logger[F].info(s"Altering table to add columns [${columns.mkString(", ")}]") *>
         xa.rawTrans.apply {
           columns.traverse_ { col =>
@@ -45,6 +47,7 @@ object TableManager {
               }
           }
         }
+    }
   }
 
   private val reUnstruct: Regex = "^unstruct_event_.*$".r