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Snowplow HTTP Request Tag for Google Tag Manager Server-side

early-release License Release

Snowplow is a scalable open-source platform for rich, high quality, low-latency data collection. It is designed to collect high quality, complete behavioral data for enterprise business.

To find out more, please check out the Snowplow website and our documentation.

Snowplow HTTP Request Tag for Google Tag Manager Server-side Overview

A Google Tag Manager Server-side Tag template for sending events from the Snowplow Client (and other GTM SS Clients) to any JSON HTTP endpoint.

This Tag allows you to forward events in your Google Tag Manager Server container to a custom destination endpoint.

Works best with the Snowplow Client.

Event Data

This Tag reads event data from the "Common Event Data" specified in the Google Tag Manager documentation and also populates a number of properties from the rich Snowplow events generated by the Snowplow JavaScript Tracker in the browser and collected in the GTM SS Snowplow Client.

Installation

The server Docker image must be 2.0.0 or later.

Installing from the Google Tag Manager Gallery

  1. From the Templates tab in GTM Server Side, click "Search Gallery" in the Tag Templates section
  2. Search for "HTTP Request" and select the official "By Snowplow" tag
  3. Click Add to Workspace
  4. Accept the permissions dialog by clicking "Add"

Manual Installation

To manually install this Client:

  1. Download template.tpl
  2. Create a new Tag in the Templates section of a Google Tag Manager Server container
  3. Click the More Actions menu and select Import
  4. Import template.tpl downloaded in Step 1
  5. Click Save.

Find out more

Technical Docs Setup Guide
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Technical Docs Setup Guide

Contributing

Feedback and contributions are welcome - if you have identified a bug, please log an issue on this repo. For all other feedback, discussion or questions please open a thread on our discourse forum.

Contributing
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Contributing

Copyright and license

Snowplow HTTP Request Tag for Google Tag Manager Server-side is copyright 2021-2023 Snowplow Analytics Ltd.

Licensed under the Apache License, Version 2.0 (the "License"); you may not use this software except in compliance with the License.

Unless required by applicable law or agreed to in writing, software distributed under the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the License for the specific language governing permissions and limitations under the License.