diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 5a988ba3..c3e15b41 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -20,4 +20,4 @@ configMapGenerator:
 images:
 - name: controller
   newName: syntasso/kratix-platform
-  newTag: 9929c0652d4e6778f3c4220f51ca02fa0df3c9b8
+  newTag: dev