- You didn't listen the client
- You were late
- You were rude
- You have a bad reputation
- They expected more from you (eg a better portfolio)
- They can't afford your rates
- They don't want your CMS (software solution)
- They only need your services every once a while
- They have changed their business direction
- They found someone else
- They forgot about you
- Testimonials from partners and customer
- Social media chatter about your work
- Previews of work you just started working on
- Links to the most recent and good blog posts
- Invites to social networks you have joined
- Great work you have done recently
- As more details, read carefully the project plan
- Make a mini research about the customer (area of activity, current status, strengths, proposals)
- Show them your enthousiasm, kindly ask for the job
- Talk positive about the project (talk like you already got it)
- Contact back the client about the proposal (follow up)
- Contact all the previous clients about new, additional features and projects
- Contact new potential clients about new features you offer (through newsletter, blog, phone etc)
- Make life of the customers easier (tasks flow, save time etc)
- Offer some tasks or material for free (freebies)
- Use convincing wording (exaplain why you are worthing the money they pay):
- replace "maybe" with "guaranteed" or "risk-free" phrase
- replace "we will try" to "we will definitely"
- focus on benefits over features (what is the client gaining from your work)
- explain how the life of the customer will become easier
- explain how you will help the customer increase sales or results
- explain why cheaper solutions (alternatives) do not fit to the client vision