diff --git a/bot/connector-web/README.md b/bot/connector-web/README.md
index a553e1cb38..cf4644591a 100644
--- a/bot/connector-web/README.md
+++ b/bot/connector-web/README.md
@@ -156,6 +156,15 @@ and attempts to send them if and when the SSE connection is re-established.
 The `tock_web_sse_keepalive_delay` optional property can be used to configure the number of seconds between
 two SSE pings (default: 10).
 
+#### Push messages
+
+When SSE is enabled, the web connector allows sending push messages through the
+[`notify` method](https://github.com/theopenconversationkit/tock/blob/master/bot/engine/src/main/kotlin/definition/DefinitionBuilders.kt).
+
+Note that unlike with messaging apps, there is absolutely no guarantee that a user receives the message,
+as they may have closed their browser since the last interaction. If they reopen the corresponding browsing tab,
+they may still receive the message thanks to the aforementioned retry mechanism.
+
 ### React chat widget
 
 The [`tock-react-kit`](https://github.com/theopenconversationkit/tock-react-kit) component provides integration with
diff --git a/bot/connector-web/src/main/kotlin/WebConnector.kt b/bot/connector-web/src/main/kotlin/WebConnector.kt
index 8692986648..3c8b7dbd0b 100644
--- a/bot/connector-web/src/main/kotlin/WebConnector.kt
+++ b/bot/connector-web/src/main/kotlin/WebConnector.kt
@@ -31,10 +31,15 @@ import ai.tock.bot.connector.web.send.PostbackButton
 import ai.tock.bot.connector.web.send.UrlButton
 import ai.tock.bot.connector.web.send.WebCard
 import ai.tock.bot.connector.web.send.WebCarousel
+import ai.tock.bot.definition.IntentAware
+import ai.tock.bot.definition.StoryHandlerDefinition
+import ai.tock.bot.definition.StoryStep
 import ai.tock.bot.engine.BotBus
 import ai.tock.bot.engine.BotRepository
 import ai.tock.bot.engine.ConnectorController
 import ai.tock.bot.engine.action.Action
+import ai.tock.bot.engine.action.ActionNotificationType
+import ai.tock.bot.engine.action.SendChoice
 import ai.tock.bot.engine.event.Event
 import ai.tock.bot.engine.event.MetadataEvent
 import ai.tock.bot.engine.user.PlayerId
@@ -52,6 +57,7 @@ import ai.tock.bot.orchestration.shared.SecondaryBotEligibilityResponse
 import ai.tock.shared.Dice
 import ai.tock.shared.Executor
 import ai.tock.shared.booleanProperty
+import ai.tock.shared.defaultLocale
 import ai.tock.shared.injector
 import ai.tock.shared.jackson.mapper
 import ai.tock.shared.listProperty
@@ -71,6 +77,7 @@ import io.vertx.core.json.JsonObject
 import io.vertx.ext.web.RoutingContext
 import io.vertx.ext.web.handler.CorsHandler
 import java.time.Duration
+import java.util.Locale
 import java.util.UUID
 import mu.KotlinLogging
 
@@ -262,25 +269,7 @@ class WebConnector internal constructor(
             val event = request.toEvent(applicationId)
             val requestInfos = WebRequestInfos(context.request())
             WebRequestInfosByEvent.put(event.id.toString(), requestInfos)
-            val callback = WebConnectorCallback(
-                applicationId = applicationId,
-                locale = request.locale,
-                context = context,
-                webMapper = webMapper,
-                eventId = event.id.toString(),
-                messageProcessor = messageProcessor,
-            )
-            if (sseEnabled) {
-                // Uniquely identify each response, so they can be reconciliated between SSE and POST
-                callback.addMetadata(MetadataEvent.responseId(UUID.randomUUID(), applicationId))
-            }
-            controller.handle(
-                event,
-                ConnectorData(
-                    callback = callback,
-                    metadata = extraHeadersAsMetadata(requestInfos)
-                )
-            )
+            handleEvent(applicationId, request.locale, event, controller, context, extraHeadersAsMetadata(requestInfos))
         } catch (t: Throwable) {
             BotRepository.requestTimer.throwable(t, timerData)
             context.fail(t)
@@ -289,6 +278,64 @@ class WebConnector internal constructor(
         }
     }
 
+    private fun handleEvent(
+        applicationId: String,
+        locale: Locale,
+        event: Event,
+        controller: ConnectorController,
+        context: RoutingContext?,
+        headersMetadata: Map<String, String>,
+    ) {
+        val callback = WebConnectorCallback(
+            applicationId = applicationId,
+            locale = locale,
+            context = context,
+            webMapper = webMapper,
+            eventId = event.id.toString(),
+            messageProcessor = messageProcessor,
+        )
+        if (sseEnabled) {
+            // Uniquely identify each response, so they can be reconciliated between SSE and POST
+            callback.addMetadata(MetadataEvent.responseId(UUID.randomUUID(), applicationId))
+        }
+        controller.handle(
+            event,
+            ConnectorData(
+                callback = callback,
+                metadata = headersMetadata
+            )
+        )
+    }
+
+    override fun notify(
+        controller: ConnectorController,
+        recipientId: PlayerId,
+        intent: IntentAware,
+        step: StoryStep<out StoryHandlerDefinition>?,
+        parameters: Map<String, String>,
+        notificationType: ActionNotificationType?,
+        errorListener: (Throwable) -> Unit
+    ) {
+        if (!sseEnabled) {
+            throw UnsupportedOperationException("Web Connector only supports notifications when SSE is enabled")
+        }
+        handleEvent(
+            applicationId = applicationId,
+            locale = defaultLocale,
+            event = SendChoice(
+                recipientId,
+                applicationId,
+                PlayerId(applicationId, bot),
+                intent.wrappedIntent().name,
+                step,
+                parameters
+            ),
+            controller = controller,
+            context = null,
+            headersMetadata = emptyMap(),
+        )
+    }
+
     /**
      * add extra configured Header to Metadata
      * accessible if "tock_web_connector_use_extra_header_as_metadata_request" is true
diff --git a/bot/connector-web/src/main/kotlin/WebConnectorCallback.kt b/bot/connector-web/src/main/kotlin/WebConnectorCallback.kt
index bc2b2abe31..ef384cd194 100644
--- a/bot/connector-web/src/main/kotlin/WebConnectorCallback.kt
+++ b/bot/connector-web/src/main/kotlin/WebConnectorCallback.kt
@@ -28,7 +28,7 @@ import java.util.concurrent.CopyOnWriteArrayList
 internal class WebConnectorCallback(
     applicationId: String,
     val locale: Locale,
-    private val context: RoutingContext,
+    private val context: RoutingContext?,
     private val actions: MutableList<Action> = CopyOnWriteArrayList(),
     private val metadata: MutableMap<String, String> = mutableMapOf(),
     private val webMapper: ObjectMapper,
@@ -51,8 +51,8 @@ internal class WebConnectorCallback(
 
     fun sendResponse() {
         WebRequestInfosByEvent.invalidate(eventId)
-        context.response()
-            .putHeader(HttpHeaders.CONTENT_TYPE, "application/json")
-            .end(webMapper.writeValueAsString(createResponse(actions)))
+        context?.response()
+            ?.putHeader(HttpHeaders.CONTENT_TYPE, "application/json")
+            ?.end(webMapper.writeValueAsString(createResponse(actions)))
     }
 }