The project provides the Apriori algorithm and Market Basket Analysis (MBA) to analyze transactional data, generating personalized recommendations based on Support, Confidence, and Lift metrics to enhance customer experience and boost sales.
support
lift
customer-behavior
apriori-algorithm
market-basket-analysis
confidence
retail-analytics
frequent-itemset
associative-rule-mining
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Updated
Apr 26, 2024 - Jupyter Notebook