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This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.
This project integrates data from multiple ad platforms with Google Analytics to track marketing campaigns. It uses a structured naming system and UTM tags. Data is visualized in Looker Studio dashboards to analyze campaign performance and ad spend.
"Comprehensive analysis of CodeX's entry into the Indian energy drink market, focusing on consumer demographics, brand perception, competitive positioning, and marketing channel effectiveness. The project provides actionable insights to enhance market penetration, optimize brand strategy, and drive product development."
Customer Segmentation using RFM analysis
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