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revenue-metrics

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M3GHAN / Customer-Value-Segmentation-KMeans-RFM

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This project focuses on customer segmentation using RFM analysis and K-Means clustering into high value, low value, and potentially loyal groups. Key revenue metrics such as LastMonthRevenue and LifeTimeRevenue are calculated, with visualizations to provide insights into customer behavior for targeted marketing and improved retention str

churn-prediction customer-behavior k-means-clustering customer-segmentation rfm-analysis revenue-metrics
  • Updated Oct 6, 2024
  • Jupyter Notebook

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