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rfm-segmentation

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Lefteris-Souflas / Business-Analytics-Case-Studies

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Three business analytics case studies were undertaken, encompassing market basket analysis, customer segmentation, and campaign management. SAS Visual Data Mining and Machine Learning on SAS Viya was utilized to explore data and provide insights. A comprehensive report addressing both technical and business aspects was delivered.

neural-network logistic-regression association-rules decision-tree fraud-detection market-basket-analysis customer-segmentation stratified-sampling sas-viya rfm-segmentation sas-visual-analytics data-partitioning cut-off-point-calculation maximal-tree
  • Updated Apr 15, 2024

M3GHAN / RFM-Analysis

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This notebook focuses on RFM (Recency, Frequency, Monetary) segmentation, a popular method used in customer analysis to group customers based on their purchasing behavior. The key goal of RFM segmentation is to identify different customer segments by analyzing their transaction history and assigning them to categories based on their recency of purc

machine-learning customer-insights data-analysis data-preprocessing customer-behavior customer-segmentation rfm-segmentation equal-width-binning
  • Updated Aug 21, 2024
  • Jupyter Notebook

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