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Three business analytics case studies were undertaken, encompassing market basket analysis, customer segmentation, and campaign management. SAS Visual Data Mining and Machine Learning on SAS Viya was utilized to explore data and provide insights. A comprehensive report addressing both technical and business aspects was delivered.
This project provides a SAS Visual Analytics (VA) data-driven content object that uses annotations on provided data and SVG file to create a dynamic illustration that responds to data updates.
Using SAS Visual Analytics, you will learn to access and manipulate data, analyze data with a variety of interactive reports and graphics, and design and share dashboards to visualize your data. SAS Visual Analytics is a useful skill in a variety of careers, including business analyst, researcher, statistician, or data scientist. The online spec…
Applied SAS techniques for data analysis and machine learning in a milestone project. Base SAS Programming and SAS Viya tools were utilized for preprocessing, customer profiling, sales analysis, promotions, supplier evaluation, and customer segmentation. Results were visualized comprehensively.
Analyzed customer churn using transaction data. Built ML model to predict lapses. Dataset includes customer status, collection/redemption info, and program tenure. Delivered business presentation outlining modeling approach, findings, and churn reduction strategies.