diff --git a/utils/format-endpoint-url.ts b/utils/format-endpoint-url.ts
new file mode 100644
index 00000000..5ac0835c
--- /dev/null
+++ b/utils/format-endpoint-url.ts
@@ -0,0 +1,12 @@
+import { Endpoint, Institution, Person } from "../types/addressing.ts";
+
+export function formatEndpointURL(endpoint:Endpoint) {
+	const domainName = normalizeDomainName(endpoint.name);
+	if (endpoint instanceof Institution) return `${domainName}.unyt.app`
+	else if (endpoint instanceof Person) return `${domainName}.unyt.app` // TODO: unyt.me?
+	else return `${domainName}.unyt.app`
+}
+
+function normalizeDomainName(name: string) {
+	return name.replaceAll("_", "-");
+}