- Revisit and align on USWDS brand voice and tone guidance

[sarah-sch]

To promote consistency across USWDS's communication products, it is important to establish a brand voice and appropriate tones for common situation and communication products. This ticket captures the work of reevaluating brand voice and tone guidance an aligning on updated guidance.

Work to be done

• Review existing guidance. (Most recent current guidance available in this document.)
• Gather preliminary thoughts and feedback from the team.
• Hold brand voice workshop(s) where the team discusses USWDS's brand identity and consider brand archetypes. Discuss how our brand identity should inform USWDS's voice.
• Update voice guidance and get approval.
• Identify key situations or communication products that require specific voice guidance.
• Draft and align on voice guidance for those key situations.