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forbes.html
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<!DOCTYPE html>
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<title>Forbes Case Study</title>
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<h2 class="caption mb-1 opacity-40">UX design | 2022</h2>
<h1 class="big-title mb-4">Forbes App</h1>
<p class="lg:w-2/4 mx-auto subtitle">Optimizing the reading experience of the forbes app. Focuses on
people’s frustration and goals and come up with the solution that is easy to use and equitable.
</p>
</div>
<img class="w-full mt-12 mb-4" src="./res/casestudies/forbes/banner.png" alt="ForbesCase Study image">
<div class="lg:mb-10 sm:mb-4 sm:mb-2 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
<div class="xl:w-1/2 lg:w-1/2 md:w-full md:p-4 sm:p-0">
<h2 class="title mb-2 yellow">Overview</h2>
<p class="leading-relaxed subtitle mb-4">As a 32 Weeks Intensive Design Course from Google UX
Program,
This UX study aims
to understand forbes's users needs and frustration. This project has been done for
educational purposes and is in no way made, owned, or affiliated directly with any
application
</p>
</div>
<div class="xl:w-1/2 lg:w-1/2 md:w-full md:p-4 sm:p-0">
<h2 class="title mb-2 yellow">My Role</h2>
<p class="leading-relaxed subtitle mb-4 leading-relaxed">
<b>Role: </b>UX Researcher & UX Designer<br>
<b>Timeline: </b>6 Days<br>
<b>Context: </b>Personal Project under the mentorship Google Mentors from <a
href="https://www.coursera.org/account/accomplishments/professional-cert/WTXU75TXWWXE"
target="_blank" class="underline">Coursera</a>.<br>
</p>
</div>
</div>
<div class="md:mt-12 sm:mt-6 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
<img class="w-full mt-8 mb-4" src="./res/casestudies/forbes/reviews.png" alt="ForbesCase Study image">
<div class="md:mb-16 sm:mb-2 flex flex-wrap justify-between">
<div class="xl:w-1/2 lg:w-1/2 md:w-full">
<h2 class="title mb-2 yellow">Research</h2>
<p class="leading-relaxed subtitle mb-4">I started my research by reading user reviews on
the
app store. Many users rated the forbes app low rating mainly because of two reason,
first
is the design of the app is not good and the user experience of reading articles and
news is
bad.
</p>
</div>
</div>
</div>
<div class="md:mt-12 mt-8 flex flex-wrap justify-between items-baseline lg:px-8 sm:px-4 lg:py-6 sm:py-0">
<div class="xl:w-1/2 lg:w-1/2 md:w-1/2 sm:w-full md:p-6 sm:p-0">
<img class="mb-4" src="./res/casestudies/forbes/problem1.png" alt="ForbesCase Study image">
<div>
<h2 class="title mb-2 yellow">Bad Contrast and CTA</h2>
<p class="leading-relaxed subtitle mb-4">As you can see, Current Forbes app using multiple
logo with bad Contrast and the second problem is the Call-To-Action Button, which should
be easy to find by the users.
</p>
</div>
</div>
<div class="xl:w-1/2 lg:w-1/2 md:w-1/2 sm:w-full md:p-6 sm:p-0">
<img class="sm:mt-2 mt-12 mb-4" src="./res/casestudies/forbes/problem2.png" alt="ForbesCase Study image">
<div>
<h2 class="title mb-2 yellow">Navigation & Typography</h2>
<p class="leading-relaxed subtitle mb-4">Using Top Navigation Bar is not user-friendly
because it takes more effort to operate compare to bottom Navigation, it's not giving
users a visible
indicator of which screen they are looking at. <br> <br>
Using 5 different fonts from different family makes users confuse/ hard to read
articles.
</p>
</div>
</div>
</div>
<div class="md:mt-12 mt-8 flex flex-wrap justify-between items-baseline lg:px-8 sm:px-4 lg:py-6 sm:py-0">
<div class="xl:w-1/2 lg:w-1/2 md:w-1/2 sm:w-full md:p-6 sm:p-0">
<img class="sm:mt-2 mt-12 mb-4" src="./res/casestudies/forbes/problem3.png" alt="ForbesCase Study image">
<div>
<h2 class="title mb-2 yellow">Search Page</h2>
<p class="leading-relaxed subtitle mb-4">No Filters or Categories in the search page. Users
can't even save their favourite articles (for later reading). Heavy fonts, Big Images
and no other important information like published date, authors, related genre making it
worse experience.
</p>
</div>
</div>
<div class="xl:w-1/2 lg:w-1/2 md:w-1/2 sm:w-full md:p-6 sm:p-0">
<img class="sm:mt-2 mt-12 mb-4" src="./res/casestudies/forbes/problem4.png" alt="ForbesCase Study image">
<div>
<h2 class="title mb-2 yellow">Home and Magazine Screen</h2>
<p class="leading-relaxed subtitle mb-4">Big Clunky image and incomplete title fo the
article are stopping users from their goals (reading experience), Reminding people with
cute little button to subscribe for a plan is a slimy
sales technique to manipulate users into buying up for things.
</p>
</div>
</div>
</div>
<div class="mt-12 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
<img class="w-full mt-12 mb-4" src="./res/casestudies/forbes/persona.png" alt="ForbesCase Study image">
<div class="flex flex-wrap justify-between">
<div class="xl:w-1/2 lg:w-1/2 md:w-full">
<h2 class="title mb-2 yellow">Persona</h2>
<p class="leading-relaxed subtitle mb-4">I prepared user personas on the
behalf
of user reviews to identify the real frustration
issue of the user and to find more about their needs. Personas helped me to achieve the
goal of creating a good UX for the target users. It's helps to keep users in mind and
their needs.
</p>
</div>
</div>
</div>
<div class="mt-12 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
<img class="w-full mt-12 mb-4" src="./res/casestudies/forbes/userflow.png" alt="ForbesCase Study image">
<div class="mb-16 sm:mb-2 flex flex-wrap justify-between">
<div class="xl:w-1/2 lg:w-1/2 md:w-full">
<h2 class="title mb-2 yellow">Fixing Current Userflow</h2>
<p class="leading-relaxed subtitle mb-4">Forbes current userflow skipped many important
screens to explain what this product do, what users can expect and how It will impact
user's life.
</p>
</div>
</div>
</div>
<div class="md:mt-12 mt-2 flex flex-wrap justify-between lg:px-8 sm:px-4 lg:py-6 sm:py-0">
<img class="w-full" src="./res/casestudies/forbes/wireframe.png" alt="ForbesCase Study image">
<div class="flex flex-wrap justify-between">
<div class="xl:w-1/2 lg:w-1/2 md:w-full">
<h2 class="mt-4 title mb-2 yellow">Paper and Digital Wireframes</h2>
<p class="leading-relaxed subtitle mb-4">Started creating digital wireframes to get the
right idea of layout. Things like what should be include in Home section which is
important
and relevant to all end users.
</p>
</div>
</div>
</div>
<div class="prototype mt-12 text-center w-full mb-10 mx-auto">
<h2 class="caption mb-1 opacity-40">Prototype may take few seconds to load.</h2>
<h1 class="big-title mb-4">Interact with Final Prototype</h1>
<iframe class="mx-auto" style="border: 1.5px solid rgba(0, 0, 0, 0.1);" width="1000" height="560"
src="https://www.figma.com/embed?embed_host=share&url=https%3A%2F%2Fwww.figma.com%2Fproto%2Fk9Sy60AWeqOB1Sf2EAcjhJ%2FForbes%3Fnode-id%3D114%253A665%26starting-point-node-id%3D114%253A665%26scaling%3Dscale-down"
allowfullscreen></iframe>
</div>
<div class="show-at-small mt-4 text-center w-full mb-4 mx-auto">
<img class="w-full mx-auto mt-12 mb-2" src="./res/casestudies/forbes/allmockups.svg" alt="Forbes Case Study image">
<h1 class="small-box title mt-4 mb-4 p-6">You can Interact with Final Figma Prototype on Desktop.</h1>
</div>
<div class="md:mt-10 sm:mt-4 flex flex-col text-center w-full md:mb-10 sm:mb-2 mx-auto">
<h1 class="big-title mb-4">Thank You!</h1>
<p class="px-6 md:w-1/2 sm:w-2/3 mx-auto text-center leading-relaxed subtitle mb-4">Thank you for reading this Case
Study! If you liked this
let me
know your thoughts. You can mail me at <a href="mailto: uxrishu@gmail.com"
rel="noopener noreferrer" target="_blank"><b>uxrishu@gmail.com</b></a>
</p>
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