Engineering a regression model to predict clients' annual income, evaluating feature distributions, testing hypotheses, and assessing the model using the OLS method.
- EDA_Regression: exploratory data analysis, statistical and regression analysis, visualization and conclusions based on data
- marketing_data: data for which the analysis was carried out
Dataset Marketing Analytics is a set of data on marketing activities and performance in product promotion. The dataset contains information about various attributes related to marketing campaigns and clients. The annual income of the client was selected as the target variable for predicting the model.