Capgemini’s Inclusive Data Hackathon - 2023

Enhancing Customer Engagement and Retention in Financial Services with Generative AI

This project undertakes a comprehensive analysis of customer behavior, leveraging demographic and Twitter data to generate tailored marketing emails via advanced generative AI techniques. The initiative is aimed at both existing and potential customers and seeks to facilitate the purchase of a specific stock.

By aligning our marketing content with individual customer values and financial objectives, we aspire to resonate on a personal level. This project's ultimate objective is to maximize customer engagement and retention through the creation of hyper-relevant content.

Objectives

• Customer Behavior Analysis: Comprehensive analysis of customer behavior using demographic and Twitter data.
• AI-Generated Marketing: Application of advanced generative AI techniques to create tailored marketing emails.
• Customer Engagement and Retention: Maximize engagement and retention by aligning marketing content with customers' values and financial objectives.

Presentation Link

https://docs.google.com/presentation/d/1HbyVhZ4IGuGbjQQRQ90HwjMZm5Qq706TbZukLwRg-ew/edit#slide=id.p

Reference for dataset https://www.kaggle.com/datasets/denisadutca/customer-behaviour

Hackthon.Demo.mov

Sample Customer Profile

Customer Profile Data and tweets

{
    "Age": 30,
    "Gender": "Male",
    "Purchased": true,
    "EstimatedSalary": 200000,
    "Profession": "Entertainment",
    "Ever_Married": false,
    "Spending_Score": "High"
}

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Sample Customized Email Generated

Dear [Customer Name],


I hope this email finds you well. As a professional sales email writer, I would like to introduce you to a stock that I
believe would be a great investment opportunity for you. The stock I am referring to is Tesla.
As a stock investor, I understand that you are always looking for the best investment opportunities. Tesla is a company
that has been making waves in the automotive industry for quite some time now. With its innovative technology and
commitment to sustainability, Tesla has become a household name.


At the age of 30, you are in the prime of your investment career. With an estimated salary of $200,000 and a high
spending score, you are in a great position to invest in a company like Tesla. As an entertainment professional, you
understand the importance of staying ahead of the curve and investing in companies that are on the cutting edge of their
industry.


I understand that you may have concerns about Tesla's self-driving capability, as mentioned in your recent tweet.
However, it is important to note that Tesla has been working tirelessly to improve its technology and ensure the safety
of its customers. In fact, Tesla's self-driving capability has been shown to be safer than a regular car piloted by a
human, according to recent analysis.


Investing in Tesla is not just a smart financial decision, but also a decision that aligns with your values. Tesla is
committed to sustainability and reducing its carbon footprint, which is something that I know is important to you.
I hope that you will consider investing in Tesla and taking advantage of this great opportunity. If you have any
questions or concerns, please do not hesitate to reach out to me.

Best regards,
[Your Name]

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