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# TAG Privacy TF - Wed, 30 August 2023

Present: Dan, Jeffrey, Nick (& Forest), Don, Robin

## TPAC breakout

https://github.com/w3ctag/privacy-principles/pull/342

## TPAC presentation

* Part of https://www.w3.org/2023/09/TPAC/ac-agenda.html / Values-based documents.
* Jeffrey presenting
* 6 minutes; I'll send slides by next week.

## https://github.com/w3ctag/privacy-principles/pull/334

Robin: agree with the comments.. next step is to

*Robin to go through it and clean it up*

## https://github.com/w3ctag/privacy-principles/pull/326

Jeffrey: noting a conflict ... "revoked" - martin complained that information can't be revoked...

Dan: Yes I think that makes sense...

Nick: ...does it remove separate principle text of guardaians & wards?... I guess it's fine.

**no objections noted to squashing**

**so squashed**

## https://github.com/w3ctag/privacy-principles/pull/325

Don: I'm concerned we're leaving the surevillance advertising industry an out because they can claim that surveillance advertising / relevant advertising is in the user interest. You can claim that cross-context behavioral advertising raises web sites' revenue so therefore it's in the user's interest (because they receive more ad-supported content than they would without it)

Jeffrey: sometimes we have to balance different user interests...

Robin: Some people will always make claims about indirect user benefits and use potentially dubious research in support of that. We can't pre-emptively address bad faith.

Dan: is there something we can say about "direct vs. indirect user benefit"...

Don: cross-site tracking has multiple effects on the market for web ads, some of the literature only captures one side (higher revenue where a cookie is present than not present) and not the other side (cross-site tracking artificially increases supply of ad inventory by making sites that are harmful to users monetizable)

Jeffrey: all of this is separate from the changes in 325...

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