diff --git a/internal/values.go b/internal/values.go
index f65edf2..7364e39 100644
--- a/internal/values.go
+++ b/internal/values.go
@@ -6,6 +6,7 @@ import (
 	"os"
 	"path"
 
+	"github.com/fatih/color"
 	"github.com/magefile/mage/sh"
 	"github.com/wavesoftware/go-ensure"
 	"github.com/wavesoftware/go-magetasks/config"
@@ -63,3 +64,9 @@ func relativeToRepo(paths []string) string {
 	}
 	return path.Join(fullpath...)
 }
+
+func init() {
+	if val, envset := os.LookupEnv("FORCE_COLOR"); envset && val == "true" {
+		color.NoColor = false
+	}
+}