Partnerize Event Tracking Tag

This tag will allow you to send data to Partnerize using a guided form template.

Requirements

Mapped Variables

Each data point you want to send to Partnerize in this tag does need to be configured inside Google Tag Manager. Since there is no structured format, it will not grab data without it being mapped in the Tag configuration.

Item Data

Item data must be provided in an array format. You will then be able to map the item property names:

• category
• sku
• quantity
• value

Any other item data available for each item will then be included as custom metadata points.

Configuration

You will be provided with a sample mapping table from the Partnerize Integration team. This will help you understand what GTM Variables need to go in each Partnerize parameter during configuration.

Examples

Tag Configuration Mapping

Sample dataLayer

{
    "countryCode": "US",
    "stateCode": "XX",
    "currencyCode": "USD",
    "purchase": {
        "actionField": {
            "id": "WEB-1529385901628095959",
            "affiliation": "Web Store",
            "revenue": "39.98",
            "tax": "2.4",
            "shipping": "4.99",
            "coupon": ""
        },
        "products": [
            {
                "pid": "2",
                "id": "DEF5678",
                "name": "Killer Shirts",
                "price": "29.99",
                "category": "Clothing",
                "quantity": 1,
                "full_price": "29.99"
            },
            {
                "pid": "4",
                "id": "JKL3456",
                "name": "Killer Socks",
                "price": "9.99",
                "category": "Accessories",
                "quantity": 1,
                "full_price": "9.99"
            }
        ]
    }
}

Screenshot

Sample Output

/conversion/campaign:TEST-1234/conversionref:WEB-1529385901628095959/country:US/currency:USD/[category:Clothing/value:29.99/sku:DEF5678/quantity:1/pid:2/name:Killer%20Shirts/full_price:29.99/][category:Accessories/value:9.99/sku:JKL3456/quantity:1/pid:4/name:Killer%20Socks/full_price:9.99/]

Each of the variables are pulled into the Partnerize tracking syntax based on the data available in the Variables and static values.