"The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights
that enable them to 'make the invisible visible.'"
ᴀꜱ ᴀ ᴄʟɪᴇɴᴛ-ꜰᴏᴄᴜꜱᴇᴅ ꜰᴜʟʟ-ꜱᴛᴀᴄᴋ ᴅᴇᴠᴇʟᴏᴘᴇʀ ꜱᴘᴇᴄɪᴀʟɪᴢɪɴɢ ɪɴ ᴜx ᴅᴇꜱɪɢɴ, ɪ ʟᴇᴠᴇʀᴀɢᴇ ᴇxᴘᴇʀᴛɪꜱᴇ ɪɴ ᴛᴇᴄʜɴᴏʟᴏɢɪᴇꜱ ʟɪᴋᴇ ʀᴇᴀᴄᴛ.ᴊꜱ, ɴᴏᴅᴇ, ᴀɴᴅ ᴅᴀᴛᴀʙᴀꜱᴇ ᴅᴇꜱɪɢɴ ᴘʀɪɴᴄɪᴘʟᴇꜱ ᴛᴏ ᴇɴɢɪɴᴇᴇʀ ʀᴇꜱᴘᴏɴꜱɪᴠᴇ, ᴜꜱᴇʀ-ᴄᴇɴᴛʀɪᴄ ꜱᴏʟᴜᴛɪᴏɴꜱ. ᴀᴘᴘʀᴏᴀᴄʜɪɴɢ ᴛʜᴇ ᴅᴇᴠᴇʟᴏᴘᴍᴇɴᴛ ᴘʀᴏᴄᴇꜱꜱ ᴡɪᴛʜ ꜰɪʀꜱᴛ ᴘʀɪɴᴄɪᴘʟᴇ ʀᴇᴀꜱᴏɴɪɴɢ ᴇᴍᴘᴏᴡᴇʀꜱ ᴍᴇ ᴛᴏ ᴅᴇʟɪᴠᴇʀ ʜɪɢʜʟʏ ᴏᴘᴛɪᴍɪᴢᴇᴅ ꜱᴏʟᴜᴛɪᴏɴꜱ ᴛʜᴀᴛ ʙʀɪᴅɢᴇ ᴛʜᴇ ᴄʟɪᴇɴᴛꜱ ᴠɪꜱɪᴏɴ ᴡɪᴛʜ ᴛʜᴇ ᴜꜱᴇʀꜱ ᴇxᴘᴇʀɪᴇɴᴄᴇ, ᴜɴᴅᴇʀꜱᴄᴏʀɪɴɢ ᴍʏ ᴄᴏᴍᴍɪᴛᴍᴇɴᴛ ᴛᴏ ᴇꜰꜰɪᴄᴇɴᴄʏ, ᴀɴᴅ ᴀᴅᴀᴘᴛᴀʙɪʟɪᴛʏ ᴛʜʀᴏᴜɢʜ ᴛʜᴇ ᴘʀᴏᴊᴇᴄᴛꜱ ʟɪꜰᴇᴄʏᴄʟᴇ.
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